Wie Werbung wirkt: Theorien u. Tatsachen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Frankfurt am Main
Fischer
1984
|
| Ausgabe: | Orig.-Ausg., 7. - 10. Tsd. |
| Schriftenreihe: | Fischer-Taschenbuch
3839 |
| Schlagworte: | |
| Beschreibung: | 281 S. |
| ISBN: | 3596238390 |
Internformat
MARC
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|---|---|---|---|
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| 041 | |a und | ||
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| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Heller, Eva |d 1948-2008 |e Verfasser |0 (DE-588)110285921 |4 aut | |
| 245 | 1 | 0 | |a Wie Werbung wirkt |b Theorien u. Tatsachen |c E. Heller |
| 250 | |a Orig.-Ausg., 7. - 10. Tsd. | ||
| 264 | 1 | |a Frankfurt am Main |b Fischer |c 1984 | |
| 300 | |a 281 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Fischer-Taschenbuch |v 3839 | |
| 502 | |a Zugl.: Frankfurt a. M., Univ., Diss., 1982 | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Manipulation |0 (DE-588)4037348-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 1 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 1 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 2 | 1 | |a Manipulation |0 (DE-588)4037348-4 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 830 | 0 | |a Fischer-Taschenbuch |v 3839 |w (DE-604)BV000000577 |9 3839 | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000181786 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804114762890477568 |
|---|---|
| any_adam_object | |
| author | Heller, Eva 1948-2008 |
| author_GND | (DE-588)110285921 |
| author_facet | Heller, Eva 1948-2008 |
| author_role | aut |
| author_sort | Heller, Eva 1948-2008 |
| author_variant | e h eh |
| building | Verbundindex |
| bvnumber | BV000298163 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)230808320 (DE-599)BVBBV000298163 |
| discipline | Wirtschaftswissenschaften |
| edition | Orig.-Ausg., 7. - 10. Tsd. |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV000298163 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:11:53Z |
| institution | BVB |
| isbn | 3596238390 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000181786 |
| oclc_num | 230808320 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-54 DE-83 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-54 DE-83 |
| physical | 281 S. |
| psigel | TUB-nveb |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Fischer |
| record_format | marc |
| series | Fischer-Taschenbuch |
| series2 | Fischer-Taschenbuch |
| spelling | Heller, Eva 1948-2008 Verfasser (DE-588)110285921 aut Wie Werbung wirkt Theorien u. Tatsachen E. Heller Orig.-Ausg., 7. - 10. Tsd. Frankfurt am Main Fischer 1984 281 S. txt rdacontent n rdamedia nc rdacarrier Fischer-Taschenbuch 3839 Zugl.: Frankfurt a. M., Univ., Diss., 1982 Werbung (DE-588)4065541-6 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Manipulation (DE-588)4037348-4 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Werbepsychologie (DE-588)4140889-5 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s Werbung (DE-588)4065541-6 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s Manipulation (DE-588)4037348-4 s 2\p DE-604 Fischer-Taschenbuch 3839 (DE-604)BV000000577 3839 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heller, Eva 1948-2008 Wie Werbung wirkt Theorien u. Tatsachen Fischer-Taschenbuch Werbung (DE-588)4065541-6 gnd Beeinflussung (DE-588)4005203-5 gnd Manipulation (DE-588)4037348-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4005203-5 (DE-588)4037348-4 (DE-588)4140889-5 (DE-588)4062644-1 (DE-588)4189647-6 (DE-588)4113937-9 |
| title | Wie Werbung wirkt Theorien u. Tatsachen |
| title_auth | Wie Werbung wirkt Theorien u. Tatsachen |
| title_exact_search | Wie Werbung wirkt Theorien u. Tatsachen |
| title_full | Wie Werbung wirkt Theorien u. Tatsachen E. Heller |
| title_fullStr | Wie Werbung wirkt Theorien u. Tatsachen E. Heller |
| title_full_unstemmed | Wie Werbung wirkt Theorien u. Tatsachen E. Heller |
| title_short | Wie Werbung wirkt |
| title_sort | wie werbung wirkt theorien u tatsachen |
| title_sub | Theorien u. Tatsachen |
| topic | Werbung (DE-588)4065541-6 gnd Beeinflussung (DE-588)4005203-5 gnd Manipulation (DE-588)4037348-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Werbung Beeinflussung Manipulation Werbepsychologie Verbraucherverhalten Werbewirkung Hochschulschrift |
| volume_link | (DE-604)BV000000577 |
| work_keys_str_mv | AT hellereva wiewerbungwirkttheorienutatsachen |