The spot: the rise of political advertising on television
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass. u.a.
MIT Press
1984
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 416 S. Ill. |
| ISBN: | 0262040751 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804114697126936576 |
|---|---|
| adam_text | CONTENTS Introduction xi PART I 1984 CHAPTER 1 Framing the Media Campaign: The Launching and Aborted Flight of John Glenn 3 PART II 1952-1980 CHAPTER 2 The Radio Age and the Birth of Spots CHAPTER 3 Ike, BBD O, USP, and TV CHAPTER 4 Checkers 66 45 35
viu Contents CHAPTER 5 The Rise of Living-Room Politics CHAPTER 6 Kennedy, Kennedy, Ken-ne-dy 76 93 CHAPTER 7 The New Advertising: Soft Sell Arrives 113 CHAPTER 8 Daisy and the Dirty Pictures in the Public Mind CHAPTER 9 High-Tech Politics 121 148 CHAPTER 10 The New Nixon and the Old Humphrey CHAPTER 11 Tanya Talks, Watergate Walks 153 185 CHAPTER 12 Bright Songs and Blue Jeans: The Life-Style Campaign CHAPTER 13 TV Pitchman to Prime-Time President 258 PART III Styles CHAPTER 14 The Man on the White Horse, and Other Tales of Media Techniques 293 221
Contents їх PART IV Effects CHAPTER 15 It Was the Truck: Judging the Effects of Polispots Source Notes Index 401 391 349
|
| any_adam_object | 1 |
| author | Diamond, Edwin Bates, Stephen 1958- |
| author_GND | (DE-588)170598349 |
| author_facet | Diamond, Edwin Bates, Stephen 1958- |
| author_role | aut aut |
| author_sort | Diamond, Edwin |
| author_variant | e d ed s b sb |
| building | Verbundindex |
| bvnumber | BV000234727 |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.A4D53 1984 |
| callnumber-search | JF2112.A4D53 1984 |
| callnumber-sort | JF 42112 A4 D53 41984 |
| callnumber-subject | JF - Public Administration |
| classification_rvk | MG 70170 MG 70470 |
| ctrlnum | (OCoLC)10725418 (DE-599)BVBBV000234727 |
| dewey-full | 659.2/9320973 324.7/3 659.29320973 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 659 - Advertising and public relations 324 - The political process |
| dewey-raw | 659.2/9320973 324.7/3 659.29320973 |
| dewey-search | 659.2/9320973 324.7/3 659.29320973 |
| dewey-sort | 3659.2 79320973 |
| dewey-tens | 650 - Management and auxiliary services 320 - Political science (Politics and government) |
| discipline | Politologie Wirtschaftswissenschaften |
| era | Geschichte 1952-1992 gnd |
| era_facet | Geschichte 1952-1992 |
| format | Book |
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| indexdate | 2024-07-09T15:10:50Z |
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| isbn | 0262040751 |
| language | English |
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| physical | XIV, 416 S. Ill. |
| publishDate | 1984 |
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| publisher | MIT Press |
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| spelling | Diamond, Edwin Verfasser aut The spot the rise of political advertising on television Edwin Diamond and Stephen Bates Cambridge, Mass. u.a. MIT Press 1984 XIV, 416 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte 1952-1992 gnd rswk-swf Publicité politique - Etats-Unis ram Publicité politique - États-Unis Publicité télévisée - États-Unis Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd rswk-swf Wahl (DE-588)4064286-0 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Werbespot (DE-588)4197734-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Politik (DE-588)4046514-7 s Geschichte (DE-588)4020517-4 s DE-604 Wahl (DE-588)4064286-0 s Fernsehen (DE-588)4016825-6 s Werbespot (DE-588)4197734-8 s Geschichte 1952-1992 z 1\p DE-604 Bates, Stephen 1958- Verfasser (DE-588)170598349 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000140673&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Diamond, Edwin Bates, Stephen 1958- The spot the rise of political advertising on television Publicité politique - Etats-Unis ram Publicité politique - États-Unis Publicité télévisée - États-Unis Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd Wahl (DE-588)4064286-0 gnd Werbesendung (DE-588)4189638-5 gnd Geschichte (DE-588)4020517-4 gnd Fernsehsendung (DE-588)4016842-6 gnd Politik (DE-588)4046514-7 gnd Werbespot (DE-588)4197734-8 gnd |
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| title | The spot the rise of political advertising on television |
| title_auth | The spot the rise of political advertising on television |
| title_exact_search | The spot the rise of political advertising on television |
| title_full | The spot the rise of political advertising on television Edwin Diamond and Stephen Bates |
| title_fullStr | The spot the rise of political advertising on television Edwin Diamond and Stephen Bates |
| title_full_unstemmed | The spot the rise of political advertising on television Edwin Diamond and Stephen Bates |
| title_short | The spot |
| title_sort | the spot the rise of political advertising on television |
| title_sub | the rise of political advertising on television |
| topic | Publicité politique - Etats-Unis ram Publicité politique - États-Unis Publicité télévisée - États-Unis Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd Wahl (DE-588)4064286-0 gnd Werbesendung (DE-588)4189638-5 gnd Geschichte (DE-588)4020517-4 gnd Fernsehsendung (DE-588)4016842-6 gnd Politik (DE-588)4046514-7 gnd Werbespot (DE-588)4197734-8 gnd |
| topic_facet | Publicité politique - Etats-Unis Publicité politique - États-Unis Publicité télévisée - États-Unis Televisie Verkiezingscampagnes Advertising, Political United States Television advertising United States Fernsehen Wahl Werbesendung Geschichte Fernsehsendung Politik Werbespot USA |
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