Decision support systems for marketing managers:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
AMA Membership Publ. Div.
1984
|
| Edition: | 1. print. |
| Series: | AMA management briefing
|
| Subjects: | |
| Physical Description: | 54 S. Ill. |
| ISBN: | 0814423035 |
Staff View
MARC
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Record in the Search Index
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| author | Little, John D. Cassettari, Michael N. |
| author_facet | Little, John D. Cassettari, Michael N. |
| author_role | aut aut |
| author_sort | Little, John D. |
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| building | Verbundindex |
| bvnumber | BV000206806 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
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| classification_rvk | QP 612 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV000206806 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:10:23Z |
| institution | BVB |
| isbn | 0814423035 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000121917 |
| oclc_num | 10605098 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-188 |
| physical | 54 S. Ill. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | AMA Membership Publ. Div. |
| record_format | marc |
| series2 | AMA management briefing |
| spelling | Little, John D. Verfasser aut Decision support systems for marketing managers John D. C. Little ; Michael N. Cassettari 1. print. New York, NY AMA Membership Publ. Div. 1984 54 S. Ill. txt rdacontent n rdamedia nc rdacarrier AMA management briefing Marketing - Gestion - Informatique Marketing - Prise de décision - Informatique Datenverarbeitung Decision support systems Marketing Decision making Data processing Marketing Management Data processing Entscheidung (DE-588)4014904-3 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungstheorie (DE-588)4138606-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungstheorie (DE-588)4138606-1 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Entscheidung (DE-588)4014904-3 s Marketinginformationssystem (DE-588)4140243-1 s 1\p DE-604 Cassettari, Michael N. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Little, John D. Cassettari, Michael N. Decision support systems for marketing managers Marketing - Gestion - Informatique Marketing - Prise de décision - Informatique Datenverarbeitung Decision support systems Marketing Decision making Data processing Marketing Management Data processing Entscheidung (DE-588)4014904-3 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungstheorie (DE-588)4138606-1 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4014904-3 (DE-588)4011152-0 (DE-588)4037589-4 (DE-588)4138606-1 (DE-588)4140243-1 |
| title | Decision support systems for marketing managers |
| title_auth | Decision support systems for marketing managers |
| title_exact_search | Decision support systems for marketing managers |
| title_full | Decision support systems for marketing managers John D. C. Little ; Michael N. Cassettari |
| title_fullStr | Decision support systems for marketing managers John D. C. Little ; Michael N. Cassettari |
| title_full_unstemmed | Decision support systems for marketing managers John D. C. Little ; Michael N. Cassettari |
| title_short | Decision support systems for marketing managers |
| title_sort | decision support systems for marketing managers |
| topic | Marketing - Gestion - Informatique Marketing - Prise de décision - Informatique Datenverarbeitung Decision support systems Marketing Decision making Data processing Marketing Management Data processing Entscheidung (DE-588)4014904-3 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungstheorie (DE-588)4138606-1 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Marketing - Gestion - Informatique Marketing - Prise de décision - Informatique Datenverarbeitung Decision support systems Marketing Decision making Data processing Marketing Management Data processing Entscheidung Marketing Entscheidungstheorie Marketinginformationssystem |
| work_keys_str_mv | AT littlejohnd decisionsupportsystemsformarketingmanagers AT cassettarimichaeln decisionsupportsystemsformarketingmanagers |