Einführung in die Markt- und Werbepsychologie:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Darmstadt
Wiss. Buchges.
1982
|
| Schriftenreihe: | Die Psychologie
Einführungen |
| Schlagworte: | |
| Beschreibung: | X, 242 Ill., graph. Darst |
| ISBN: | 3534083105 |
Internformat
MARC
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| 100 | 1 | |a Rosenstiel, Lutz von |d 1938-2013 |e Verfasser |0 (DE-588)118195476 |4 aut | |
| 245 | 1 | 0 | |a Einführung in die Markt- und Werbepsychologie |c Lutz von Rosenstiel ; Peter Neumann |
| 264 | 1 | |a Darmstadt |b Wiss. Buchges. |c 1982 | |
| 300 | |a X, 242 |b Ill., graph. Darst | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Die Psychologie | |
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| 700 | 1 | |a Neumann, Peter |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Rosenstiel, Lutz von 1938-2013 Neumann, Peter |
| author_GND | (DE-588)118195476 |
| author_facet | Rosenstiel, Lutz von 1938-2013 Neumann, Peter |
| author_role | aut aut |
| author_sort | Rosenstiel, Lutz von 1938-2013 |
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| building | Verbundindex |
| bvnumber | BV000127691 |
| classification_rvk | CW 7500 QC 010 QP 631 |
| classification_tum | PSY 435f |
| ctrlnum | (OCoLC)251461228 (DE-599)BVBBV000127691 |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV000127691 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:09:04Z |
| institution | BVB |
| isbn | 3534083105 |
| language | German |
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| physical | X, 242 Ill., graph. Darst |
| psigel | TUB-nveb |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Wiss. Buchges. |
| record_format | marc |
| series2 | Die Psychologie Einführungen |
| spelling | Rosenstiel, Lutz von 1938-2013 Verfasser (DE-588)118195476 aut Einführung in die Markt- und Werbepsychologie Lutz von Rosenstiel ; Peter Neumann Darmstadt Wiss. Buchges. 1982 X, 242 Ill., graph. Darst txt rdacontent n rdamedia nc rdacarrier Die Psychologie Einführungen Economische psychologie gtt Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktpsychologie (DE-588)4140888-3 s DE-604 Werbepsychologie (DE-588)4140889-5 s Neumann, Peter Verfasser aut |
| spellingShingle | Rosenstiel, Lutz von 1938-2013 Neumann, Peter Einführung in die Markt- und Werbepsychologie Economische psychologie gtt Marktpsychologie (DE-588)4140888-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140888-3 (DE-588)4140889-5 (DE-588)4151278-9 |
| title | Einführung in die Markt- und Werbepsychologie |
| title_auth | Einführung in die Markt- und Werbepsychologie |
| title_exact_search | Einführung in die Markt- und Werbepsychologie |
| title_full | Einführung in die Markt- und Werbepsychologie Lutz von Rosenstiel ; Peter Neumann |
| title_fullStr | Einführung in die Markt- und Werbepsychologie Lutz von Rosenstiel ; Peter Neumann |
| title_full_unstemmed | Einführung in die Markt- und Werbepsychologie Lutz von Rosenstiel ; Peter Neumann |
| title_short | Einführung in die Markt- und Werbepsychologie |
| title_sort | einfuhrung in die markt und werbepsychologie |
| topic | Economische psychologie gtt Marktpsychologie (DE-588)4140888-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Economische psychologie Marktpsychologie Werbepsychologie Einführung |
| work_keys_str_mv | AT rosenstiellutzvon einfuhrungindiemarktundwerbepsychologie AT neumannpeter einfuhrungindiemarktundwerbepsychologie |