Political marketing: an approach to campaign strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Praeger
1983
|
| Schriftenreihe: | Praeger special studies
Praeger series in public and nonprofit sector marketing |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 281 - 297 |
| Beschreibung: | XIV, 304 S. |
| ISBN: | 0030525918 |
Internformat
MARC
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| 650 | 4 | |a Propagande électorale | |
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Datensatz im Suchindex
| _version_ | 1804114547807617024 |
|---|---|
| any_adam_object | |
| author | Mauser, Gary A. |
| author_facet | Mauser, Gary A. |
| author_role | aut |
| author_sort | Mauser, Gary A. |
| author_variant | g a m ga gam |
| building | Verbundindex |
| bvnumber | BV000092627 |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.C3 |
| callnumber-search | JF2112.C3 |
| callnumber-sort | JF 42112 C3 |
| callnumber-subject | JF - Public Administration |
| classification_rvk | MF 4700 MG 70200 |
| ctrlnum | (OCoLC)9194653 (DE-599)BVBBV000092627 |
| dewey-full | 324.7 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7 |
| dewey-search | 324.7 |
| dewey-sort | 3324.7 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Book |
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| geographic | Frankreich (DE-588)4018145-5 gnd USA (DE-588)4078704-7 gnd |
| geographic_facet | Frankreich USA |
| id | DE-604.BV000092627 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:08:28Z |
| institution | BVB |
| isbn | 0030525918 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000045180 |
| oclc_num | 9194653 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-703 DE-739 DE-20 DE-19 DE-BY-UBM DE-188 DE-824 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-703 DE-739 DE-20 DE-19 DE-BY-UBM DE-188 DE-824 |
| physical | XIV, 304 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Praeger |
| record_format | marc |
| series2 | Praeger special studies Praeger series in public and nonprofit sector marketing |
| spelling | Mauser, Gary A. Verfasser aut Political marketing an approach to campaign strategy Gary A. Mauser New York, NY Praeger 1983 XIV, 304 S. txt rdacontent n rdamedia nc rdacarrier Praeger special studies Praeger series in public and nonprofit sector marketing Literaturverz. S. 281 - 297 Campagnes électorales Marketing Propagande électorale Campaign management Political campaigns Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Frankreich (DE-588)4018145-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Wahlkampf (DE-588)4064292-6 s Management (DE-588)4037278-9 s DE-604 USA (DE-588)4078704-7 g Frankreich (DE-588)4018145-5 g Marketing (DE-588)4037589-4 s |
| spellingShingle | Mauser, Gary A. Political marketing an approach to campaign strategy Campagnes électorales Marketing Propagande électorale Campaign management Political campaigns Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4064292-6 (DE-588)4018145-5 (DE-588)4078704-7 |
| title | Political marketing an approach to campaign strategy |
| title_auth | Political marketing an approach to campaign strategy |
| title_exact_search | Political marketing an approach to campaign strategy |
| title_full | Political marketing an approach to campaign strategy Gary A. Mauser |
| title_fullStr | Political marketing an approach to campaign strategy Gary A. Mauser |
| title_full_unstemmed | Political marketing an approach to campaign strategy Gary A. Mauser |
| title_short | Political marketing |
| title_sort | political marketing an approach to campaign strategy |
| title_sub | an approach to campaign strategy |
| topic | Campagnes électorales Marketing Propagande électorale Campaign management Political campaigns Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Campagnes électorales Marketing Propagande électorale Campaign management Political campaigns Management Wahlkampf Frankreich USA |
| work_keys_str_mv | AT mausergarya politicalmarketinganapproachtocampaignstrategy |