Marketing the library:
Gespeichert in:
| Späterer Titel: | Leerburger Promoting and marketing the library |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
White Plains, NY
Knowledge Industry Publ.
1982
|
| Schriftenreihe: | Professional librarian series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | I, 124 S. Ill. |
| ISBN: | 091423689X |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents
List of Tables and Figures i
Preface 1
1. Marketing: A Response to a Need 5
2. Basic Publicity Techniques 11
3. Special Programs and Events 39
4. Developing and Maintaining Community Relations 63
5. Fund Raising 77
6. Marketing Academic and Special Libraries 91
7. Summary and Conclusions 113
Bibliography 117
Index 121
About the Author 124
List of Tables and Figures
Figure 2.1: The Press Release 14
Figure 2.2: Clippings from The Cairo Messenger Weekly Library Column 17
Figure 2.3: Special Event Public Service Announcement 19
Figure 2.4: General Public Service Messages 21
Table 2.1: Typical Newsletter Printing Costs 28
Figure 2.5: Newsletter with an Eye catching Masthead from
the White Plains (NY) Public Library 30
Figure 2.6: Front Cover and Sample Page from the New Orleans
Public Library Annual Report 34
Figure 3.1: A Promotional Poster 40
Figure 3.2: Library Film Series Publicized in a Friends Newsletter 51
Figure 5.1: Direct Mail Piece Prepared for the New York Public Library s
Fundraising Campaign 87
Figure 6.1: University of North Carolina Library — Faculty Newsletter 94
Figure 6.2: Seattle First National Bank s Library Usage Questionnaire 108
|
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| spelling | Leerburger, Benedict A. Verfasser aut Marketing the library White Plains, NY Knowledge Industry Publ. 1982 I, 124 S. Ill. txt rdacontent n rdamedia nc rdacarrier Professional librarian series Bibliothèques - Relations publiques - États-Unis Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Bibliothek (DE-588)4006439-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Marketing (DE-588)4037589-4 s Später u.d.T. Leerburger Promoting and marketing the library HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000031753&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Leerburger, Benedict A. Marketing the library Bibliothèques - Relations publiques - États-Unis Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4006439-6 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | Marketing the library |
| title_auth | Marketing the library |
| title_exact_search | Marketing the library |
| title_full | Marketing the library |
| title_fullStr | Marketing the library |
| title_full_unstemmed | Marketing the library |
| title_new | Leerburger Promoting and marketing the library |
| title_short | Marketing the library |
| title_sort | marketing the library |
| topic | Bibliothèques - Relations publiques - États-Unis Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
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