Einführung in die Marketing-Lehre:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
1982
|
| Ausgabe: | 2., völlig neubearb. und stark erw. Aufl. |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. [283] - 292 |
| Beschreibung: | XIV, 302 S. graph. Darst. |
| ISBN: | 3800609479 |
Internformat
MARC
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| 245 | 1 | 0 | |a Einführung in die Marketing-Lehre |c von Axel Bänsch |
| 250 | |a 2., völlig neubearb. und stark erw. Aufl. | ||
| 264 | 1 | |a München |b Vahlen |c 1982 | |
| 300 | |a XIV, 302 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. [283] - 292 | ||
| 650 | 4 | |a Marketing |x Study and teaching | |
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| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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| 689 | 1 | |5 DE-188 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-000009648 | |
Datensatz im Suchindex
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| author | Bänsch, Axel 1941- |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)239742839 (DE-599)BVBBV000038671 |
| discipline | Wirtschaftswissenschaften |
| edition | 2., völlig neubearb. und stark erw. Aufl. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV000038671 |
| illustrated | Illustrated |
| indexdate | 2025-01-28T11:05:47Z |
| institution | BVB |
| isbn | 3800609479 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000009648 |
| oclc_num | 239742839 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-739 DE-824 DE-858 DE-523 DE-634 DE-11 DE-188 DE-83 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-739 DE-824 DE-858 DE-523 DE-634 DE-11 DE-188 DE-83 |
| physical | XIV, 302 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Vahlen |
| record_format | marc |
| spelling | Bänsch, Axel 1941- Verfasser (DE-588)106342525 aut Einführung in die Marketing-Lehre von Axel Bänsch 2., völlig neubearb. und stark erw. Aufl. München Vahlen 1982 XIV, 302 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [283] - 292 Marketing Study and teaching Marketing (DE-588)4037589-4 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-188 Marketingtheorie (DE-588)4168911-2 s |
| spellingShingle | Bänsch, Axel 1941- Einführung in die Marketing-Lehre Marketing Study and teaching Marketing (DE-588)4037589-4 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168911-2 (DE-588)4151278-9 |
| title | Einführung in die Marketing-Lehre |
| title_auth | Einführung in die Marketing-Lehre |
| title_exact_search | Einführung in die Marketing-Lehre |
| title_full | Einführung in die Marketing-Lehre von Axel Bänsch |
| title_fullStr | Einführung in die Marketing-Lehre von Axel Bänsch |
| title_full_unstemmed | Einführung in die Marketing-Lehre von Axel Bänsch |
| title_short | Einführung in die Marketing-Lehre |
| title_sort | einfuhrung in die marketing lehre |
| topic | Marketing Study and teaching Marketing (DE-588)4037589-4 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketing Study and teaching Marketing Marketingtheorie Einführung |
| work_keys_str_mv | AT banschaxel einfuhrungindiemarketinglehre |