Werbepolitik multinationaler Unternehmungen:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Duncker & Humblot
1982
|
| Schriftenreihe: | Betriebswirtschaftliche Schriften
109 |
| Schlagworte: | |
| Beschreibung: | Literaturverz. - [224] - 239 |
| Beschreibung: | 239 S. Ill., graph. Darst. |
| ISBN: | 3428049950 |
Internformat
MARC
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| 100 | 1 | |a Steffens, Silvia |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Werbepolitik multinationaler Unternehmungen |
| 264 | 1 | |a Berlin |b Duncker & Humblot |c 1982 | |
| 300 | |a 239 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Betriebswirtschaftliche Schriften |v 109 | |
| 500 | |a Literaturverz. - [224] - 239 | ||
| 502 | |a Zugl.: Göttingen, Univ., Diss., 1980 | ||
| 650 | 7 | |a Beleid |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
| 689 | 0 | 1 | |a Werbestrategie |0 (DE-588)4133682-3 |D s |
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| 689 | 1 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
| 689 | 1 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
| 689 | 2 | 1 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
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Datensatz im Suchindex
| _version_ | 1804114477273055232 |
|---|---|
| any_adam_object | |
| author | Steffens, Silvia |
| author_facet | Steffens, Silvia |
| author_role | aut |
| author_sort | Steffens, Silvia |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV000023775 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 305 QP 630 QP 633 QP 680 |
| ctrlnum | (OCoLC)8676782 (DE-599)BVBBV000023775 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV000023775 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:07:20Z |
| institution | BVB |
| isbn | 3428049950 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000000182 |
| oclc_num | 8676782 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-824 DE-945 DE-N2 DE-20 DE-B170 DE-83 DE-2070s DE-188 |
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| physical | 239 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Duncker & Humblot |
| record_format | marc |
| series | Betriebswirtschaftliche Schriften |
| series2 | Betriebswirtschaftliche Schriften |
| spelling | Steffens, Silvia Verfasser aut Werbepolitik multinationaler Unternehmungen Berlin Duncker & Humblot 1982 239 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Betriebswirtschaftliche Schriften 109 Literaturverz. - [224] - 239 Zugl.: Göttingen, Univ., Diss., 1980 Beleid gtt Internationale ondernemingen gtt Reclame gtt Multinationales Unternehmen Advertising Export marketing Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Werbestrategie (DE-588)4133682-3 s DE-604 Werbung (DE-588)4065541-6 s Werbeplanung (DE-588)4130474-3 s Betriebswirtschaftliche Schriften 109 (DE-604)BV021464421 109 |
| spellingShingle | Steffens, Silvia Werbepolitik multinationaler Unternehmungen Betriebswirtschaftliche Schriften Beleid gtt Internationale ondernemingen gtt Reclame gtt Multinationales Unternehmen Advertising Export marketing Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4133682-3 (DE-588)4075092-9 (DE-588)4065541-6 (DE-588)4113937-9 |
| title | Werbepolitik multinationaler Unternehmungen |
| title_auth | Werbepolitik multinationaler Unternehmungen |
| title_exact_search | Werbepolitik multinationaler Unternehmungen |
| title_full | Werbepolitik multinationaler Unternehmungen |
| title_fullStr | Werbepolitik multinationaler Unternehmungen |
| title_full_unstemmed | Werbepolitik multinationaler Unternehmungen |
| title_short | Werbepolitik multinationaler Unternehmungen |
| title_sort | werbepolitik multinationaler unternehmungen |
| topic | Beleid gtt Internationale ondernemingen gtt Reclame gtt Multinationales Unternehmen Advertising Export marketing Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Beleid Internationale ondernemingen Reclame Multinationales Unternehmen Advertising Export marketing Werbeplanung Werbestrategie Werbung Hochschulschrift |
| volume_link | (DE-604)BV021464421 |
| work_keys_str_mv | AT steffenssilvia werbepolitikmultinationalerunternehmungen |