AI, corporate social responsibility, and marketing in modern organizations:
AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today's organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communica...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today's organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers. |
| Physical Description: | 25 PDFs (388 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798337302218 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 246 | 3 | |a Artificial intelligence, corporate social responsibility, and marketing in modern organizations | |
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| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Preface -- Acknowledgment -- Chapter 1. Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa -- Chapter 2. Use of Artificial Intelligence (AI) for Improving Human Resource Management (HRM) Functions -- Chapter 3. Role of Green Corporate Social Responsibility and Corporate Social Responsibility in Enterprises: Evidence From Europe -- Chapter 4. How the Family Business Hotels of Europe Are Rebuilt After COVD-19: Leveraging CSR Practices for Post-Pandemic Resilience -- Chapter 5. AI-Driven Market Intelligence: Enhancing Competitive Analysis and Market Positioning -- Chapter 6. Accelerating the Development of New Products and Services With AI-Enabled Innovation Management -- Chapter 7. Artificial Intelligence as the New Face of Marketing Activites and Functions: Theory, Concepts, Illustrations, and Implications -- Chapter 8. Enhancing Marketing and Brand Communication With AI-Driven Content Creation -- Chapter 9. AI in Customer Service Automation: Balancing Efficiency With Human Touch -- Chapter 10. Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies -- Chapter 11. AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction -- Chapter 12. AI-Driven Customer Engagement Strategies for Small Businesses -- Chapter 13. The Modish Universities and the Impact of Artificial Intelligence on IT -- Chapter 14. Challenges of Artificial Intelligence (AI) in Language Learning -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today's organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/14/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Social responsibility of business. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Automation Technology. | ||
| 653 | |a Brand Communication. | ||
| 653 | |a Content Creation. | ||
| 653 | |a Corporate Social Responsibility. | ||
| 653 | |a Entrepreneurship. | ||
| 653 | |a Hotel Management. | ||
| 653 | |a Human Resource Management. | ||
| 653 | |a Language Learning. | ||
| 653 | |a Market Intelligence. | ||
| 653 | |a Marketing and Consumer Science. | ||
| 653 | |a Personalized Marketing. | ||
| 653 | |a Products and Services. | ||
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798337302195 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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| author | Tunio, Muhammad Nawaz, 1984- |
| author_facet | Tunio, Muhammad Nawaz, 1984- |
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| author_sort | Tunio, Muhammad Nawaz, 1984- |
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| contents | Foreword -- Preface -- Acknowledgment -- Chapter 1. Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa -- Chapter 2. Use of Artificial Intelligence (AI) for Improving Human Resource Management (HRM) Functions -- Chapter 3. Role of Green Corporate Social Responsibility and Corporate Social Responsibility in Enterprises: Evidence From Europe -- Chapter 4. How the Family Business Hotels of Europe Are Rebuilt After COVD-19: Leveraging CSR Practices for Post-Pandemic Resilience -- Chapter 5. AI-Driven Market Intelligence: Enhancing Competitive Analysis and Market Positioning -- Chapter 6. Accelerating the Development of New Products and Services With AI-Enabled Innovation Management -- Chapter 7. Artificial Intelligence as the New Face of Marketing Activites and Functions: Theory, Concepts, Illustrations, and Implications -- Chapter 8. Enhancing Marketing and Brand Communication With AI-Driven Content Creation -- Chapter 9. AI in Customer Service Automation: Balancing Efficiency With Human Touch -- Chapter 10. Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies -- Chapter 11. AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction -- Chapter 12. AI-Driven Customer Engagement Strategies for Small Businesses -- Chapter 13. The Modish Universities and the Impact of Artificial Intelligence on IT -- Chapter 14. Challenges of Artificial Intelligence (AI) in Language Learning -- Compilation of References -- About the Contributors -- Index. |
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| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.3 |
| dewey-search | 006.3 |
| dewey-sort | 16.3 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00358953 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:39Z |
| institution | BVB |
| isbn | 9798337302218 |
| language | English |
| oclc_num | 1479494416 |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Tunio, Muhammad Nawaz, 1984- author. AI, corporate social responsibility, and marketing in modern organizations Muhammad Nawaz Tunio. Artificial intelligence, corporate social responsibility, and marketing in modern organizations Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 25 PDFs (388 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Foreword -- Preface -- Acknowledgment -- Chapter 1. Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa -- Chapter 2. Use of Artificial Intelligence (AI) for Improving Human Resource Management (HRM) Functions -- Chapter 3. Role of Green Corporate Social Responsibility and Corporate Social Responsibility in Enterprises: Evidence From Europe -- Chapter 4. How the Family Business Hotels of Europe Are Rebuilt After COVD-19: Leveraging CSR Practices for Post-Pandemic Resilience -- Chapter 5. AI-Driven Market Intelligence: Enhancing Competitive Analysis and Market Positioning -- Chapter 6. Accelerating the Development of New Products and Services With AI-Enabled Innovation Management -- Chapter 7. Artificial Intelligence as the New Face of Marketing Activites and Functions: Theory, Concepts, Illustrations, and Implications -- Chapter 8. Enhancing Marketing and Brand Communication With AI-Driven Content Creation -- Chapter 9. AI in Customer Service Automation: Balancing Efficiency With Human Touch -- Chapter 10. Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies -- Chapter 11. AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction -- Chapter 12. AI-Driven Customer Engagement Strategies for Small Businesses -- Chapter 13. The Modish Universities and the Impact of Artificial Intelligence on IT -- Chapter 14. Challenges of Artificial Intelligence (AI) in Language Learning -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today's organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/14/2024). Artificial intelligence. Marketing. Social responsibility of business. Artificial Intelligence. Automation Technology. Brand Communication. Content Creation. Corporate Social Responsibility. Entrepreneurship. Hotel Management. Human Resource Management. Language Learning. Market Intelligence. Marketing and Consumer Science. Personalized Marketing. Products and Services. Electronic books. IGI Global, publisher. Print version: 9798337302195 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Tunio, Muhammad Nawaz, 1984- AI, corporate social responsibility, and marketing in modern organizations Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Foreword -- Preface -- Acknowledgment -- Chapter 1. Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa -- Chapter 2. Use of Artificial Intelligence (AI) for Improving Human Resource Management (HRM) Functions -- Chapter 3. Role of Green Corporate Social Responsibility and Corporate Social Responsibility in Enterprises: Evidence From Europe -- Chapter 4. How the Family Business Hotels of Europe Are Rebuilt After COVD-19: Leveraging CSR Practices for Post-Pandemic Resilience -- Chapter 5. AI-Driven Market Intelligence: Enhancing Competitive Analysis and Market Positioning -- Chapter 6. Accelerating the Development of New Products and Services With AI-Enabled Innovation Management -- Chapter 7. Artificial Intelligence as the New Face of Marketing Activites and Functions: Theory, Concepts, Illustrations, and Implications -- Chapter 8. Enhancing Marketing and Brand Communication With AI-Driven Content Creation -- Chapter 9. AI in Customer Service Automation: Balancing Efficiency With Human Touch -- Chapter 10. Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies -- Chapter 11. AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction -- Chapter 12. AI-Driven Customer Engagement Strategies for Small Businesses -- Chapter 13. The Modish Universities and the Impact of Artificial Intelligence on IT -- Chapter 14. Challenges of Artificial Intelligence (AI) in Language Learning -- Compilation of References -- About the Contributors -- Index. Artificial intelligence. Marketing. Social responsibility of business. |
| title | AI, corporate social responsibility, and marketing in modern organizations |
| title_alt | Artificial intelligence, corporate social responsibility, and marketing in modern organizations |
| title_auth | AI, corporate social responsibility, and marketing in modern organizations |
| title_exact_search | AI, corporate social responsibility, and marketing in modern organizations |
| title_full | AI, corporate social responsibility, and marketing in modern organizations Muhammad Nawaz Tunio. |
| title_fullStr | AI, corporate social responsibility, and marketing in modern organizations Muhammad Nawaz Tunio. |
| title_full_unstemmed | AI, corporate social responsibility, and marketing in modern organizations Muhammad Nawaz Tunio. |
| title_short | AI, corporate social responsibility, and marketing in modern organizations |
| title_sort | ai corporate social responsibility and marketing in modern organizations |
| topic | Artificial intelligence. Marketing. Social responsibility of business. |
| topic_facet | Artificial intelligence. Marketing. Social responsibility of business. Electronic books. |
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