Cross-cultural perspectives on luxury marketing:
"As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands....
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers."-- |
| Physical Description: | 22 PDFs (394 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369375372 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Cross-cultural perspectives on luxury marketing |c Theodore K. Tarnanidis, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 22 PDFs (394 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural Marketing Dynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Fashion merchandising |v Cross-cultural studies. | |
| 650 | 0 | |a Intercultural communication |v Cross-cultural studies. | |
| 650 | 0 | |a Luxuries |x Marketing |v Cross-cultural studies. | |
| 653 | |a Affluent Market. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Cosmetic Products. | ||
| 653 | |a Cultural Marketing. | ||
| 653 | |a Culture and Population Studies. | ||
| 653 | |a Data Analysis. | ||
| 653 | |a Digital Technology. | ||
| 653 | |a Luxury Branding. | ||
| 653 | |a Luxury Fashion. | ||
| 653 | |a Luxury Marketing. | ||
| 653 | |a Sustainable Development. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Tarnanidis, Theodore K. |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369375358 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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| adam_text | |
| any_adam_object | |
| author2 | Tarnanidis, Theodore K. |
| author2_role | edt |
| author2_variant | t k t tk tkt |
| author_facet | Tarnanidis, Theodore K. |
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| contents | Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural Marketing Dynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006933 (OCoLC)1463449114 |
| dewey-full | 658.8$223 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 $223 |
| dewey-search | 658.8 $223 |
| dewey-sort | 3658.8 3223 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00348586 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369375372 |
| language | English |
| oclc_num | 1463449114 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 22 PDFs (394 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Cross-cultural perspectives on luxury marketing Theodore K. Tarnanidis, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 22 PDFs (394 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural Marketing Dynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Fashion merchandising Cross-cultural studies. Intercultural communication Cross-cultural studies. Luxuries Marketing Cross-cultural studies. Affluent Market. Consumer Behavior. Cosmetic Products. Cultural Marketing. Culture and Population Studies. Data Analysis. Digital Technology. Luxury Branding. Luxury Fashion. Luxury Marketing. Sustainable Development. Electronic books. Tarnanidis, Theodore K. editor. IGI Global, publisher. Print version: 9798369375358 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Cross-cultural perspectives on luxury marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural Marketing Dynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index. Fashion merchandising Cross-cultural studies. Intercultural communication Cross-cultural studies. Luxuries Marketing Cross-cultural studies. |
| title | Cross-cultural perspectives on luxury marketing |
| title_auth | Cross-cultural perspectives on luxury marketing |
| title_exact_search | Cross-cultural perspectives on luxury marketing |
| title_full | Cross-cultural perspectives on luxury marketing Theodore K. Tarnanidis, editor. |
| title_fullStr | Cross-cultural perspectives on luxury marketing Theodore K. Tarnanidis, editor. |
| title_full_unstemmed | Cross-cultural perspectives on luxury marketing Theodore K. Tarnanidis, editor. |
| title_short | Cross-cultural perspectives on luxury marketing |
| title_sort | cross cultural perspectives on luxury marketing |
| topic | Fashion merchandising Cross-cultural studies. Intercultural communication Cross-cultural studies. Luxuries Marketing Cross-cultural studies. |
| topic_facet | Fashion merchandising Cross-cultural studies. Intercultural communication Cross-cultural studies. Luxuries Marketing Cross-cultural studies. Electronic books. |
| work_keys_str_mv | AT tarnanidistheodorek crossculturalperspectivesonluxurymarketing AT igiglobal crossculturalperspectivesonluxurymarketing |