Reshaping marketing science in wholesaling and retailing:
"As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towar...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists."-- |
| Physical Description: | 23 PDFs (xix, 448 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369361474 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Reshaping marketing science in wholesaling and retailing |c Theodore K. Tarnanidis, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 23 PDFs (xix, 448 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Acknowledgment -- Chapter 1. This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how... -- Chapter 2. Blending Influence and E-Commerce: The Rise of Social Commerce Marketing -- Chapter 3. Buyerś Journey and Kolb's Learning Styles -- Chapter 4. Crafting Effective Sustainable Fashion Communication on Social Media -- Chapter 5. Demystifying the Role of Perceived Brand Personality as a Mediator in the Connection Between Personality Antecedents and Self-Brand Connection -- Chapter 6. Development of Rural Cities -- Chapter 7. Echoes of Sustainability Unravelling -- Chapter 8. Emergence of Sustainable Marketing in Fashion -- Chapter 9. Influencer Marketing and Artificial Intelligence -- Chapter 10. Integration of Generative Artificial Intelligence -- Chapter 11. Motivations Behind Secondhand Luxury Consumption -- Chapter 12. Technological Pillars of Decentralization -- Chapter 13. The Future of Retail: Harnessing Generative AI for Disruptive Innovation and Sector Transformation -- Chapter 14. The Influence of Digital Transformation on the Retail Value Chain -- Chapter 15. What Lies Ahead for Marketing in Wholesale and Retailing -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 09/02/2024). | ||
| 650 | 0 | |a Electronic commerce |x Technological innovations. | |
| 650 | 0 | |a Information storage and retrieval systems |x Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 653 | |a Agricultural Marketing. | ||
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Brand Personality. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Digital Technology. | ||
| 653 | |a E-Commerce. | ||
| 653 | |a Economics. | ||
| 653 | |a Influencer Marketing. | ||
| 653 | |a Marketing Science. | ||
| 653 | |a Retailing. | ||
| 653 | |a Social Media. | ||
| 653 | |a Sustainable Fashion. | ||
| 653 | |a Wholesaling. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Tarnanidis, Theodore K. |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369361450 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
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| _version_ | 1826942603779637248 |
| adam_text | |
| any_adam_object | |
| author2 | Tarnanidis, Theodore K. |
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| contents | Preface -- Acknowledgment -- Chapter 1. This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how... -- Chapter 2. Blending Influence and E-Commerce: The Rise of Social Commerce Marketing -- Chapter 3. Buyerś Journey and Kolb's Learning Styles -- Chapter 4. Crafting Effective Sustainable Fashion Communication on Social Media -- Chapter 5. Demystifying the Role of Perceived Brand Personality as a Mediator in the Connection Between Personality Antecedents and Self-Brand Connection -- Chapter 6. Development of Rural Cities -- Chapter 7. Echoes of Sustainability Unravelling -- Chapter 8. Emergence of Sustainable Marketing in Fashion -- Chapter 9. Influencer Marketing and Artificial Intelligence -- Chapter 10. Integration of Generative Artificial Intelligence -- Chapter 11. Motivations Behind Secondhand Luxury Consumption -- Chapter 12. Technological Pillars of Decentralization -- Chapter 13. The Future of Retail: Harnessing Generative AI for Disruptive Innovation and Sector Transformation -- Chapter 14. The Influence of Digital Transformation on the Retail Value Chain -- Chapter 15. What Lies Ahead for Marketing in Wholesale and Retailing -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006731 (OCoLC)1453283574 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00343085 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369361474 |
| language | English |
| oclc_num | 1453283574 |
| open_access_boolean | |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 23 PDFs (xix, 448 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Reshaping marketing science in wholesaling and retailing Theodore K. Tarnanidis, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 23 PDFs (xix, 448 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Acknowledgment -- Chapter 1. This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how... -- Chapter 2. Blending Influence and E-Commerce: The Rise of Social Commerce Marketing -- Chapter 3. Buyerś Journey and Kolb's Learning Styles -- Chapter 4. Crafting Effective Sustainable Fashion Communication on Social Media -- Chapter 5. Demystifying the Role of Perceived Brand Personality as a Mediator in the Connection Between Personality Antecedents and Self-Brand Connection -- Chapter 6. Development of Rural Cities -- Chapter 7. Echoes of Sustainability Unravelling -- Chapter 8. Emergence of Sustainable Marketing in Fashion -- Chapter 9. Influencer Marketing and Artificial Intelligence -- Chapter 10. Integration of Generative Artificial Intelligence -- Chapter 11. Motivations Behind Secondhand Luxury Consumption -- Chapter 12. Technological Pillars of Decentralization -- Chapter 13. The Future of Retail: Harnessing Generative AI for Disruptive Innovation and Sector Transformation -- Chapter 14. The Influence of Digital Transformation on the Retail Value Chain -- Chapter 15. What Lies Ahead for Marketing in Wholesale and Retailing -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/02/2024). Electronic commerce Technological innovations. Information storage and retrieval systems Marketing. Internet marketing. Marketing Technological innovations. Social media Economic aspects. Agricultural Marketing. Artificial Intelligence. Brand Personality. Consumer Behavior. Customer Engagement. Digital Technology. E-Commerce. Economics. Influencer Marketing. Marketing Science. Retailing. Social Media. Sustainable Fashion. Wholesaling. Electronic books. Tarnanidis, Theodore K. editor. IGI Global, publisher. Print version: 9798369361450 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Reshaping marketing science in wholesaling and retailing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Acknowledgment -- Chapter 1. This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how... -- Chapter 2. Blending Influence and E-Commerce: The Rise of Social Commerce Marketing -- Chapter 3. Buyerś Journey and Kolb's Learning Styles -- Chapter 4. Crafting Effective Sustainable Fashion Communication on Social Media -- Chapter 5. Demystifying the Role of Perceived Brand Personality as a Mediator in the Connection Between Personality Antecedents and Self-Brand Connection -- Chapter 6. Development of Rural Cities -- Chapter 7. Echoes of Sustainability Unravelling -- Chapter 8. Emergence of Sustainable Marketing in Fashion -- Chapter 9. Influencer Marketing and Artificial Intelligence -- Chapter 10. Integration of Generative Artificial Intelligence -- Chapter 11. Motivations Behind Secondhand Luxury Consumption -- Chapter 12. Technological Pillars of Decentralization -- Chapter 13. The Future of Retail: Harnessing Generative AI for Disruptive Innovation and Sector Transformation -- Chapter 14. The Influence of Digital Transformation on the Retail Value Chain -- Chapter 15. What Lies Ahead for Marketing in Wholesale and Retailing -- Compilation of References -- About the Contributors -- Index. Electronic commerce Technological innovations. Information storage and retrieval systems Marketing. Internet marketing. Marketing Technological innovations. Social media Economic aspects. |
| title | Reshaping marketing science in wholesaling and retailing |
| title_auth | Reshaping marketing science in wholesaling and retailing |
| title_exact_search | Reshaping marketing science in wholesaling and retailing |
| title_full | Reshaping marketing science in wholesaling and retailing Theodore K. Tarnanidis, editor. |
| title_fullStr | Reshaping marketing science in wholesaling and retailing Theodore K. Tarnanidis, editor. |
| title_full_unstemmed | Reshaping marketing science in wholesaling and retailing Theodore K. Tarnanidis, editor. |
| title_short | Reshaping marketing science in wholesaling and retailing |
| title_sort | reshaping marketing science in wholesaling and retailing |
| topic | Electronic commerce Technological innovations. Information storage and retrieval systems Marketing. Internet marketing. Marketing Technological innovations. Social media Economic aspects. |
| topic_facet | Electronic commerce Technological innovations. Information storage and retrieval systems Marketing. Internet marketing. Marketing Technological innovations. Social media Economic aspects. Electronic books. |
| work_keys_str_mv | AT tarnanidistheodorek reshapingmarketingscienceinwholesalingandretailing AT igiglobal reshapingmarketingscienceinwholesalingandretailing |