E-commerce, marketing, and consumer behavior in the AI era:
E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraud...
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| Other Authors: | , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in electronic commerce (AEC) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more. |
| Physical Description: | 18 PDFs (316 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369355503 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 246 | 3 | |a Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/24/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 653 | |a Brand Trust. | ||
| 653 | |a Business Analytics. | ||
| 653 | |a Consumer Engagement. | ||
| 653 | |a Customer Loyalty. | ||
| 653 | |a E-Commerce. | ||
| 653 | |a Fraudulent Reviews. | ||
| 653 | |a Human Capital. | ||
| 653 | |a Human Resource Management (HRM) | ||
| 653 | |a Information Technology. | ||
| 653 | |a Logistics. | ||
| 653 | |a Management Information Systems. | ||
| 653 | |a Mutual Fund Investment. | ||
| 653 | |a Review Classification. | ||
| 653 | |a Workforce Optimization. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Bhushan, Bharat |e editor. | |
| 700 | 1 | |a Bobur, Sobirov |e editor. | |
| 700 | 1 | |a Burlea-Schiopoiu, Adriana |e editor. | |
| 700 | 1 | |a Obaid, Ahmed J. |e editor. | |
| 700 | 1 | |a Rajest, S. Suman |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369355480 |
| 830 | 0 | |a Advances in electronic commerce (AEC) book series. | |
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| author2 | Bhushan, Bharat Bobur, Sobirov Burlea-Schiopoiu, Adriana Obaid, Ahmed J. Rajest, S. Suman |
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| author_facet | Bhushan, Bharat Bobur, Sobirov Burlea-Schiopoiu, Adriana Obaid, Ahmed J. Rajest, S. Suman |
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| contents | Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index. |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2025-03-18T14:30:38Z |
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| isbn | 9798369355503 |
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| series | Advances in electronic commerce (AEC) book series. |
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| spelling | E-commerce, marketing, and consumer behavior in the AI era Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 18 PDFs (316 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in electronic commerce (AEC) book series Includes bibliographical references and index. Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/24/2024). Artificial intelligence. Electronic commerce. Internet marketing. Brand Trust. Business Analytics. Consumer Engagement. Customer Loyalty. E-Commerce. Fraudulent Reviews. Human Capital. Human Resource Management (HRM) Information Technology. Logistics. Management Information Systems. Mutual Fund Investment. Review Classification. Workforce Optimization. Electronic books. Bhushan, Bharat editor. Bobur, Sobirov editor. Burlea-Schiopoiu, Adriana editor. Obaid, Ahmed J. editor. Rajest, S. Suman editor. IGI Global, publisher. Print version: 9798369355480 Advances in electronic commerce (AEC) book series. |
| spellingShingle | E-commerce, marketing, and consumer behavior in the AI era Advances in electronic commerce (AEC) book series. Preface -- Chapter 1. Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions -- Chapter 2. AI-Driven Marketing on Unleashing the Power of Artificial Intelligence for Enhanced Customer Engagement and Market Insights -- Chapter 3. Meta-Analytic Review on Classification of Electronic Commerce Research -- Chapter 4. A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity -- Chapter 5. An Empirical Study on Internet-Based Payment Systems for Electronic Commerce and Banking -- Chapter 6. An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry -- Chapter 7. A Comprehensive Analysis of the Impact of Augmented Reality on E-Commerce Cosmetics -- Chapter 8. A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age -- Chapter 9. The Interplay of Brand Trust and Customer Loyalty on Assessing the Impact of Trust-Building on Retention and Advocacy -- Chapter 10. Social Media Strategies for Start-Ups to Attract Middle-Aged Customers -- Chapter 11. The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements -- Chapter 12. A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews -- Compilation of References -- About the Contributors -- Index. Artificial intelligence. Electronic commerce. Internet marketing. |
| title | E-commerce, marketing, and consumer behavior in the AI era |
| title_alt | Electronic-commerce, marketing, and consumer behavior in the artificial intelligence era |
| title_auth | E-commerce, marketing, and consumer behavior in the AI era |
| title_exact_search | E-commerce, marketing, and consumer behavior in the AI era |
| title_full | E-commerce, marketing, and consumer behavior in the AI era Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. |
| title_fullStr | E-commerce, marketing, and consumer behavior in the AI era Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. |
| title_full_unstemmed | E-commerce, marketing, and consumer behavior in the AI era Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan, Sobirov Bobur, S. Suman Rajest, editors. |
| title_short | E-commerce, marketing, and consumer behavior in the AI era |
| title_sort | e commerce marketing and consumer behavior in the ai era |
| topic | Artificial intelligence. Electronic commerce. Internet marketing. |
| topic_facet | Artificial intelligence. Electronic commerce. Internet marketing. Electronic books. |
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