Consumer experience and decision-making in the metaverse:
"Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their abilit...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions.Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways."-- |
| Physical Description: | 22 PDFs (314 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369341681 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Consumer experience and decision-making in the metaverse |c Theodore Tarnanidis, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 22 PDFs (314 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. A study on customer satisfaction and revisiting intention of Wonderla Holidays Limited -- Chapter 2. Assessing the utilization of metaverse in enhancing marketing practices: cases from an emerging market -- Chapter 3. Consumer ethnocentrism and buying intentions on OTT platforms -- Chapter 4. Consumer experience and decision-making in the metaverse: marketing 2.0 beyond traditional boundaries -- Chapter 5. Effect of psychological pricing on consumer buying behaviour: a study on Indian consumers -- Chapter 6. Ethical considerations in the metaverse and augmented retail reality era -- Chapter 7. Firm and consumer interactions in the metaverse: a case study of Indian firms -- Chapter 8. Influencer marketing in the age of metaverse -- Chapter 9. Leveraging marketing strategies to help consumers make decisions using metaverse technologies -- Chapter 10. Management of customer relationships: strategies and initiatives -- Chapter 11. Navigating consumer choices in the metaverse: virtual and augmented reality's impact on purchasing decisions and experiences -- Chapter 12. Role of youtube and instagram advertising in attracting Gen-Z consumers in Delhi-NCR -- Chapter 13. The metaverse within the SWOT framework -- Chapter 14. The presence of brands in the metaverse. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions.Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/22/2024). | ||
| 650 | 0 | |a Relationship marketing. | |
| 653 | |a Adaptability and Innovation. | ||
| 653 | |a Augmented Reality (AR) Shopping. | ||
| 653 | |a Challenges and Ethical Considerations. | ||
| 653 | |a Data-driven Personalization. | ||
| 653 | |a Decentralized Marketing Platforms. | ||
| 653 | |a Human Interface Technologies. | ||
| 653 | |a Immersive Consumer Experiences. | ||
| 653 | |a New Avenues for Advertising. | ||
| 653 | |a Non-Fungible Tokens (NFTs). | ||
| 653 | |a Open and Shared Data. | ||
| 653 | |a Social Commerce in Virtual Spaces. | ||
| 653 | |a User-generated Content. | ||
| 653 | |a Virtual and Individual Identities or Agencies. | ||
| 653 | |a Virtual Assets. | ||
| 653 | |a Virtual Brand Presence. | ||
| 653 | |a Virtual Reality (VR) Shopping. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Tarnanidis, Theodore |d 1977- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369341674 |
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| 912 | |a ZDB-98-IGB | ||
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| contents | Chapter 1. A study on customer satisfaction and revisiting intention of Wonderla Holidays Limited -- Chapter 2. Assessing the utilization of metaverse in enhancing marketing practices: cases from an emerging market -- Chapter 3. Consumer ethnocentrism and buying intentions on OTT platforms -- Chapter 4. Consumer experience and decision-making in the metaverse: marketing 2.0 beyond traditional boundaries -- Chapter 5. Effect of psychological pricing on consumer buying behaviour: a study on Indian consumers -- Chapter 6. Ethical considerations in the metaverse and augmented retail reality era -- Chapter 7. Firm and consumer interactions in the metaverse: a case study of Indian firms -- Chapter 8. Influencer marketing in the age of metaverse -- Chapter 9. Leveraging marketing strategies to help consumers make decisions using metaverse technologies -- Chapter 10. Management of customer relationships: strategies and initiatives -- Chapter 11. Navigating consumer choices in the metaverse: virtual and augmented reality's impact on purchasing decisions and experiences -- Chapter 12. Role of youtube and instagram advertising in attracting Gen-Z consumers in Delhi-NCR -- Chapter 13. The metaverse within the SWOT framework -- Chapter 14. The presence of brands in the metaverse. |
| ctrlnum | (CaBNVSL)slc00006217 (OCoLC)1427679625 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00338330 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369341681 |
| language | English |
| oclc_num | 1427679625 |
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| physical | 22 PDFs (314 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
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| publisher | IGI Global |
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| spelling | Consumer experience and decision-making in the metaverse Theodore Tarnanidis, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 22 PDFs (314 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. A study on customer satisfaction and revisiting intention of Wonderla Holidays Limited -- Chapter 2. Assessing the utilization of metaverse in enhancing marketing practices: cases from an emerging market -- Chapter 3. Consumer ethnocentrism and buying intentions on OTT platforms -- Chapter 4. Consumer experience and decision-making in the metaverse: marketing 2.0 beyond traditional boundaries -- Chapter 5. Effect of psychological pricing on consumer buying behaviour: a study on Indian consumers -- Chapter 6. Ethical considerations in the metaverse and augmented retail reality era -- Chapter 7. Firm and consumer interactions in the metaverse: a case study of Indian firms -- Chapter 8. Influencer marketing in the age of metaverse -- Chapter 9. Leveraging marketing strategies to help consumers make decisions using metaverse technologies -- Chapter 10. Management of customer relationships: strategies and initiatives -- Chapter 11. Navigating consumer choices in the metaverse: virtual and augmented reality's impact on purchasing decisions and experiences -- Chapter 12. Role of youtube and instagram advertising in attracting Gen-Z consumers in Delhi-NCR -- Chapter 13. The metaverse within the SWOT framework -- Chapter 14. The presence of brands in the metaverse. Restricted to subscribers or individual electronic text purchasers. "Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions.Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/22/2024). Relationship marketing. Adaptability and Innovation. Augmented Reality (AR) Shopping. Challenges and Ethical Considerations. Data-driven Personalization. Decentralized Marketing Platforms. Human Interface Technologies. Immersive Consumer Experiences. New Avenues for Advertising. Non-Fungible Tokens (NFTs). Open and Shared Data. Social Commerce in Virtual Spaces. User-generated Content. Virtual and Individual Identities or Agencies. Virtual Assets. Virtual Brand Presence. Virtual Reality (VR) Shopping. Electronic books. Tarnanidis, Theodore 1977- editor. IGI Global, publisher. Print version: 9798369341674 |
| spellingShingle | Consumer experience and decision-making in the metaverse Chapter 1. A study on customer satisfaction and revisiting intention of Wonderla Holidays Limited -- Chapter 2. Assessing the utilization of metaverse in enhancing marketing practices: cases from an emerging market -- Chapter 3. Consumer ethnocentrism and buying intentions on OTT platforms -- Chapter 4. Consumer experience and decision-making in the metaverse: marketing 2.0 beyond traditional boundaries -- Chapter 5. Effect of psychological pricing on consumer buying behaviour: a study on Indian consumers -- Chapter 6. Ethical considerations in the metaverse and augmented retail reality era -- Chapter 7. Firm and consumer interactions in the metaverse: a case study of Indian firms -- Chapter 8. Influencer marketing in the age of metaverse -- Chapter 9. Leveraging marketing strategies to help consumers make decisions using metaverse technologies -- Chapter 10. Management of customer relationships: strategies and initiatives -- Chapter 11. Navigating consumer choices in the metaverse: virtual and augmented reality's impact on purchasing decisions and experiences -- Chapter 12. Role of youtube and instagram advertising in attracting Gen-Z consumers in Delhi-NCR -- Chapter 13. The metaverse within the SWOT framework -- Chapter 14. The presence of brands in the metaverse. Relationship marketing. |
| title | Consumer experience and decision-making in the metaverse |
| title_auth | Consumer experience and decision-making in the metaverse |
| title_exact_search | Consumer experience and decision-making in the metaverse |
| title_full | Consumer experience and decision-making in the metaverse Theodore Tarnanidis, editor. |
| title_fullStr | Consumer experience and decision-making in the metaverse Theodore Tarnanidis, editor. |
| title_full_unstemmed | Consumer experience and decision-making in the metaverse Theodore Tarnanidis, editor. |
| title_short | Consumer experience and decision-making in the metaverse |
| title_sort | consumer experience and decision making in the metaverse |
| topic | Relationship marketing. |
| topic_facet | Relationship marketing. Electronic books. |
| work_keys_str_mv | AT tarnanidistheodore consumerexperienceanddecisionmakinginthemetaverse AT igiglobal consumerexperienceanddecisionmakinginthemetaverse |