Audience sociology and consumer behavior in the film industry:

"This book aims to provide a comprehensive analysis to understand how movie audiences' behaviors and preferences are shaped by addressing the effects of audience sociology and consumer behavior on the film industry within the framework of theories. Utilizing theoretical frameworks to bette...

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Bibliographic Details
Other Authors: Cantaş, Azime 1983- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025.
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:DE-862
DE-863
Summary:"This book aims to provide a comprehensive analysis to understand how movie audiences' behaviors and preferences are shaped by addressing the effects of audience sociology and consumer behavior on the film industry within the framework of theories. Utilizing theoretical frameworks to better understand the dynamics of the film industry and develop strategies appropriate to these dynamics will provide valuable findings from both academic and practical perspectives"--
Physical Description:18 PDFs (324 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographic references and index.
ISBN:9798369331057
Access:Restricted to subscribers or individual electronic text purchasers.