New trends in marketing and consumer science:
This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving cha...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving change, but also to harness these forces in their respective fields. Join us in unlocking the secrets of tomorrow's marketing landscape and charting a course toward success in the ever-evolving world of consumer science. |
| Physical Description: | 30 PDFs (516 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369327555 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
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| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 30 PDFs (516 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Influencer marketing in navigating trends and ethical considerations -- Chapter 2. "Is it a machine influencing me?": an analysis on hyper-realistic AI influencers -- Chapter 3. "The sense" and its manifestations launch new trends in marketing -- Chapter 4. A conceptual framework for consumer engagement in social media influencer posts -- Chapter 5. Blockchain in advertising and marketing: revolutionizing the industry through transparency and trust -- Chapter 6. Bridging genomic data and CRM: revolutionizing customer engagement -- Chapter 7. Communicating with consumers in environmental sustainability advertising: an analysis of award-winning ads through text mining and sentiment analysis -- Chapter 8. Dynamic strategies and evolutionary trajectories: a comprehensive review of experiential marketing in the soft drink industry -- Chapter 9. From consumer to contributor: navigating the new landscape of user-generated content -- Chapter 10. Genetic data: a paradigm shift in marketing strategies -- Chapter 11. Harmony in consumption: navigating the landscape of eco-conscious marketing -- Chapter 12. How AI impacts marketing and business jobs and decision-making processes in the leading AI economy and in a technostress environment -- Chapter 13. Journalism practice and personal branding on social media: a review of freelance YouTuber journalists -- Chapter 14. Leveraging text analytics to enhance marketing insights from digital customer experiences -- Chapter 15. New trends in consumer and tourism marketing science -- Chapter 16. Relationship management between consumers and suppliers: an exploratory approach -- Chapter 17. Research notes on the future of marketing and consumer insights -- Chapter 18. Revisiting visual communication: conceptualizing how extremity of claims work in the context of advertising visuals -- Chapter 19. Rural tourism and wine experience: preliminary insights on a niche marketing approach -- Chapter 20. The impact of social media influencers on women's online purchasing decisions: an exploratory study -- Chapter 21. The love for in-store shopping: decoding store brand personality and image as predictors -- Chapter 22. The metaverse: an exploration from the consumer consumption and economic viability perspectives -- Chapter 23. Human behaviour and the economy. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving change, but also to harness these forces in their respective fields. Join us in unlocking the secrets of tomorrow's marketing landscape and charting a course toward success in the ever-evolving world of consumer science. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/17/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Consumers |x Psychology. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 653 | |a Agile marketing methodologies. | ||
| 653 | |a AI and machine learning in marketing. | ||
| 653 | |a Augmented reality. | ||
| 653 | |a Behavioral economics. | ||
| 653 | |a Big data analytics. | ||
| 653 | |a Blockchain in marketing. | ||
| 653 | |a Content marketing. | ||
| 653 | |a Cross-channel marketing. | ||
| 653 | |a Customer experience (CX) | ||
| 653 | |a Diversity and inclusiong. | ||
| 653 | |a Emotional intelligence in AI. | ||
| 653 | |a Geopolitical trends. | ||
| 653 | |a Influencer marketing. | ||
| 653 | |a Personalization and customer segmentation. | ||
| 653 | |a Post-COVID marketing. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Sklavounos, Nikolaos |e editor. | |
| 700 | 1 | |a Tarnanidis, Theodore K. |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Chapter 1. Influencer marketing in navigating trends and ethical considerations -- Chapter 2. "Is it a machine influencing me?": an analysis on hyper-realistic AI influencers -- Chapter 3. "The sense" and its manifestations launch new trends in marketing -- Chapter 4. A conceptual framework for consumer engagement in social media influencer posts -- Chapter 5. Blockchain in advertising and marketing: revolutionizing the industry through transparency and trust -- Chapter 6. Bridging genomic data and CRM: revolutionizing customer engagement -- Chapter 7. Communicating with consumers in environmental sustainability advertising: an analysis of award-winning ads through text mining and sentiment analysis -- Chapter 8. Dynamic strategies and evolutionary trajectories: a comprehensive review of experiential marketing in the soft drink industry -- Chapter 9. From consumer to contributor: navigating the new landscape of user-generated content -- Chapter 10. Genetic data: a paradigm shift in marketing strategies -- Chapter 11. Harmony in consumption: navigating the landscape of eco-conscious marketing -- Chapter 12. How AI impacts marketing and business jobs and decision-making processes in the leading AI economy and in a technostress environment -- Chapter 13. Journalism practice and personal branding on social media: a review of freelance YouTuber journalists -- Chapter 14. Leveraging text analytics to enhance marketing insights from digital customer experiences -- Chapter 15. New trends in consumer and tourism marketing science -- Chapter 16. Relationship management between consumers and suppliers: an exploratory approach -- Chapter 17. Research notes on the future of marketing and consumer insights -- Chapter 18. Revisiting visual communication: conceptualizing how extremity of claims work in the context of advertising visuals -- Chapter 19. Rural tourism and wine experience: preliminary insights on a niche marketing approach -- Chapter 20. The impact of social media influencers on women's online purchasing decisions: an exploratory study -- Chapter 21. The love for in-store shopping: decoding store brand personality and image as predictors -- Chapter 22. The metaverse: an exploration from the consumer consumption and economic viability perspectives -- Chapter 23. Human behaviour and the economy. |
| ctrlnum | (CaBNVSL)slc00005937 (OCoLC)1434591249 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00333994 |
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| indexdate | 2025-03-18T14:30:37Z |
| institution | BVB |
| isbn | 9798369327555 |
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| physical | 30 PDFs (516 Seiten) Also available in print. |
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| publishDate | 2024 |
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| spelling | New trends in marketing and consumer science Theodore K. Tarnanidis, Nikolaos Sklavounos. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 30 PDFs (516 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Influencer marketing in navigating trends and ethical considerations -- Chapter 2. "Is it a machine influencing me?": an analysis on hyper-realistic AI influencers -- Chapter 3. "The sense" and its manifestations launch new trends in marketing -- Chapter 4. A conceptual framework for consumer engagement in social media influencer posts -- Chapter 5. Blockchain in advertising and marketing: revolutionizing the industry through transparency and trust -- Chapter 6. Bridging genomic data and CRM: revolutionizing customer engagement -- Chapter 7. Communicating with consumers in environmental sustainability advertising: an analysis of award-winning ads through text mining and sentiment analysis -- Chapter 8. Dynamic strategies and evolutionary trajectories: a comprehensive review of experiential marketing in the soft drink industry -- Chapter 9. From consumer to contributor: navigating the new landscape of user-generated content -- Chapter 10. Genetic data: a paradigm shift in marketing strategies -- Chapter 11. Harmony in consumption: navigating the landscape of eco-conscious marketing -- Chapter 12. How AI impacts marketing and business jobs and decision-making processes in the leading AI economy and in a technostress environment -- Chapter 13. Journalism practice and personal branding on social media: a review of freelance YouTuber journalists -- Chapter 14. Leveraging text analytics to enhance marketing insights from digital customer experiences -- Chapter 15. New trends in consumer and tourism marketing science -- Chapter 16. Relationship management between consumers and suppliers: an exploratory approach -- Chapter 17. Research notes on the future of marketing and consumer insights -- Chapter 18. Revisiting visual communication: conceptualizing how extremity of claims work in the context of advertising visuals -- Chapter 19. Rural tourism and wine experience: preliminary insights on a niche marketing approach -- Chapter 20. The impact of social media influencers on women's online purchasing decisions: an exploratory study -- Chapter 21. The love for in-store shopping: decoding store brand personality and image as predictors -- Chapter 22. The metaverse: an exploration from the consumer consumption and economic viability perspectives -- Chapter 23. Human behaviour and the economy. Restricted to subscribers or individual electronic text purchasers. This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving change, but also to harness these forces in their respective fields. Join us in unlocking the secrets of tomorrow's marketing landscape and charting a course toward success in the ever-evolving world of consumer science. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/17/2024). Artificial intelligence. Consumers Psychology. Marketing Technological innovations. Agile marketing methodologies. AI and machine learning in marketing. Augmented reality. Behavioral economics. Big data analytics. Blockchain in marketing. Content marketing. Cross-channel marketing. Customer experience (CX) Diversity and inclusiong. Emotional intelligence in AI. Geopolitical trends. Influencer marketing. Personalization and customer segmentation. Post-COVID marketing. Electronic books. Sklavounos, Nikolaos editor. Tarnanidis, Theodore K. editor. IGI Global, publisher. Print version: 9798369327548 |
| spellingShingle | New trends in marketing and consumer science Chapter 1. Influencer marketing in navigating trends and ethical considerations -- Chapter 2. "Is it a machine influencing me?": an analysis on hyper-realistic AI influencers -- Chapter 3. "The sense" and its manifestations launch new trends in marketing -- Chapter 4. A conceptual framework for consumer engagement in social media influencer posts -- Chapter 5. Blockchain in advertising and marketing: revolutionizing the industry through transparency and trust -- Chapter 6. Bridging genomic data and CRM: revolutionizing customer engagement -- Chapter 7. Communicating with consumers in environmental sustainability advertising: an analysis of award-winning ads through text mining and sentiment analysis -- Chapter 8. Dynamic strategies and evolutionary trajectories: a comprehensive review of experiential marketing in the soft drink industry -- Chapter 9. From consumer to contributor: navigating the new landscape of user-generated content -- Chapter 10. Genetic data: a paradigm shift in marketing strategies -- Chapter 11. Harmony in consumption: navigating the landscape of eco-conscious marketing -- Chapter 12. How AI impacts marketing and business jobs and decision-making processes in the leading AI economy and in a technostress environment -- Chapter 13. Journalism practice and personal branding on social media: a review of freelance YouTuber journalists -- Chapter 14. Leveraging text analytics to enhance marketing insights from digital customer experiences -- Chapter 15. New trends in consumer and tourism marketing science -- Chapter 16. Relationship management between consumers and suppliers: an exploratory approach -- Chapter 17. Research notes on the future of marketing and consumer insights -- Chapter 18. Revisiting visual communication: conceptualizing how extremity of claims work in the context of advertising visuals -- Chapter 19. Rural tourism and wine experience: preliminary insights on a niche marketing approach -- Chapter 20. The impact of social media influencers on women's online purchasing decisions: an exploratory study -- Chapter 21. The love for in-store shopping: decoding store brand personality and image as predictors -- Chapter 22. The metaverse: an exploration from the consumer consumption and economic viability perspectives -- Chapter 23. Human behaviour and the economy. Artificial intelligence. Consumers Psychology. Marketing Technological innovations. |
| title | New trends in marketing and consumer science |
| title_auth | New trends in marketing and consumer science |
| title_exact_search | New trends in marketing and consumer science |
| title_full | New trends in marketing and consumer science Theodore K. Tarnanidis, Nikolaos Sklavounos. |
| title_fullStr | New trends in marketing and consumer science Theodore K. Tarnanidis, Nikolaos Sklavounos. |
| title_full_unstemmed | New trends in marketing and consumer science Theodore K. Tarnanidis, Nikolaos Sklavounos. |
| title_short | New trends in marketing and consumer science |
| title_sort | new trends in marketing and consumer science |
| topic | Artificial intelligence. Consumers Psychology. Marketing Technological innovations. |
| topic_facet | Artificial intelligence. Consumers Psychology. Marketing Technological innovations. Electronic books. |
| work_keys_str_mv | AT sklavounosnikolaos newtrendsinmarketingandconsumerscience AT tarnanidistheodorek newtrendsinmarketingandconsumerscience AT igiglobal newtrendsinmarketingandconsumerscience |