APA (7th ed.) Citation

Chiwaridzo, O. T., Dube, M., Masengu, R., & Ruzive, B. (2024). AI-driven marketing research and data analytics. IGI Global.

Chicago Style (17th ed.) Citation

Chiwaridzo, Option Takunda, Mercy Dube, Reason Masengu, and Benson Ruzive. AI-driven Marketing Research and Data Analytics. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, 2024.

MLA (9th ed.) Citation

Chiwaridzo, Option Takunda, et al. AI-driven Marketing Research and Data Analytics. IGI Global, 2024.