Cases on social media and entrepreneurship:
"In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-863 |
| Summary: | "In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers.The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined."-- |
| Physical Description: | 24 PDFs (323 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369317822 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Cases on social media and entrepreneurship |c Syed Far Abid Hossain, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 24 PDFs (323 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Modelling factors influencing consumer behaviour towards the brand equity of coffee machines in Malaysia -- Chapter 2. Development of social network entrepreneurship in Ukraine -- Chapter 3. A literature review for the association of social media with micro and small enterprises in India -- Chapter 4. AI-driven algorithms for optimizing social media advertising: prospects and challenges -- Chapter 5. Azoka.com.bd: amazing revival story of Azoka! -- Chapter 6. Transformation of HR roles through people analytics: a case study on implementation of SAP success factor by Berger paint Bangladesh -- Chapter 7. Challenges in the motorbike industry (TVS Auto Bangladesh ltd): a case study -- Chapter 8. Waffle-up: from overcoming challenges to being the trendsetter in the street food business of Bangladesh -- Chapter 9. Is AI a threat for social media entrepreneurs? -- Chapter 10. Enabling women entrepreneurs in Bangladesh: analysis of the impact of technology adoption -- Chapter 11. Green leadership in strategic brand management -- Chapter 12. Importance and challenges of online learning in higher educational institutions during COVID-19 in Uttarakhand state of India -- Chapter 13. The constraints and obstacles of social media entrepreneurship powered by AI -- Chapter 14. The future of social media entrepreneurship in business for women entrepreneurs -- Chapter 15. The role of social media entrepreneurship in overcoming possible obstacles -- Chapter 16. How social media entrepreneurship can boost business in the future. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers.The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 03/22/2024). | ||
| 650 | 0 | |a Businesswomen. | |
| 650 | 0 | |a Social media |x Management. | |
| 653 | |a 21st-Century Social Media Entrepreneurship. | ||
| 653 | |a Advertisement Cost Reduction. | ||
| 653 | |a AI-Driven Social Media Entrepreneurship. | ||
| 653 | |a Artificial Intelligence in Social Media Entrepreneurship. | ||
| 653 | |a Business Performance Analysis. | ||
| 653 | |a Business Strategy Development. | ||
| 653 | |a Establishing Social Media Presence. | ||
| 653 | |a Gender Disparities. | ||
| 653 | |a Historical Perspective of Media Entrepreneurship. | ||
| 653 | |a Limitations of AI-Driven Social Media. | ||
| 653 | |a Poverty Reduction. | ||
| 653 | |a Social Media Entrepreneurship Techniques. | ||
| 653 | |a The Power of Social Media. | ||
| 653 | |a Women Entrepreneurs. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Hossain, Syed Far Abid |d 1982- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369317815 |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1781-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Record in the Search Index
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|---|---|
| _version_ | 1825936823106404352 |
| adam_text | |
| any_adam_object | |
| author2 | Hossain, Syed Far Abid 1982- |
| author2_role | edt |
| author2_variant | s f a h sfa sfah |
| author_facet | Hossain, Syed Far Abid 1982- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HM851 |
| callnumber-raw | HM851 .C3684 2024e |
| callnumber-search | HM851 .C3684 2024e |
| callnumber-sort | HM 3851 C3684 42024E |
| callnumber-subject | HM - Sociology |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Modelling factors influencing consumer behaviour towards the brand equity of coffee machines in Malaysia -- Chapter 2. Development of social network entrepreneurship in Ukraine -- Chapter 3. A literature review for the association of social media with micro and small enterprises in India -- Chapter 4. AI-driven algorithms for optimizing social media advertising: prospects and challenges -- Chapter 5. Azoka.com.bd: amazing revival story of Azoka! -- Chapter 6. Transformation of HR roles through people analytics: a case study on implementation of SAP success factor by Berger paint Bangladesh -- Chapter 7. Challenges in the motorbike industry (TVS Auto Bangladesh ltd): a case study -- Chapter 8. Waffle-up: from overcoming challenges to being the trendsetter in the street food business of Bangladesh -- Chapter 9. Is AI a threat for social media entrepreneurs? -- Chapter 10. Enabling women entrepreneurs in Bangladesh: analysis of the impact of technology adoption -- Chapter 11. Green leadership in strategic brand management -- Chapter 12. Importance and challenges of online learning in higher educational institutions during COVID-19 in Uttarakhand state of India -- Chapter 13. The constraints and obstacles of social media entrepreneurship powered by AI -- Chapter 14. The future of social media entrepreneurship in business for women entrepreneurs -- Chapter 15. The role of social media entrepreneurship in overcoming possible obstacles -- Chapter 16. How social media entrepreneurship can boost business in the future. |
| ctrlnum | (CaBNVSL)slc00005703 (OCoLC)1427691238 |
| dewey-full | 302.23/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/1 |
| dewey-search | 302.23/1 |
| dewey-sort | 3302.23 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00330139 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-07T12:04:11Z |
| institution | BVB |
| isbn | 9798369317822 |
| language | English |
| oclc_num | 1427691238 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 24 PDFs (323 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
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| publisher | IGI Global |
| record_format | marc |
| spelling | Cases on social media and entrepreneurship Syed Far Abid Hossain, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 24 PDFs (323 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Modelling factors influencing consumer behaviour towards the brand equity of coffee machines in Malaysia -- Chapter 2. Development of social network entrepreneurship in Ukraine -- Chapter 3. A literature review for the association of social media with micro and small enterprises in India -- Chapter 4. AI-driven algorithms for optimizing social media advertising: prospects and challenges -- Chapter 5. Azoka.com.bd: amazing revival story of Azoka! -- Chapter 6. Transformation of HR roles through people analytics: a case study on implementation of SAP success factor by Berger paint Bangladesh -- Chapter 7. Challenges in the motorbike industry (TVS Auto Bangladesh ltd): a case study -- Chapter 8. Waffle-up: from overcoming challenges to being the trendsetter in the street food business of Bangladesh -- Chapter 9. Is AI a threat for social media entrepreneurs? -- Chapter 10. Enabling women entrepreneurs in Bangladesh: analysis of the impact of technology adoption -- Chapter 11. Green leadership in strategic brand management -- Chapter 12. Importance and challenges of online learning in higher educational institutions during COVID-19 in Uttarakhand state of India -- Chapter 13. The constraints and obstacles of social media entrepreneurship powered by AI -- Chapter 14. The future of social media entrepreneurship in business for women entrepreneurs -- Chapter 15. The role of social media entrepreneurship in overcoming possible obstacles -- Chapter 16. How social media entrepreneurship can boost business in the future. Restricted to subscribers or individual electronic text purchasers. "In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers.The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 03/22/2024). Businesswomen. Social media Management. 21st-Century Social Media Entrepreneurship. Advertisement Cost Reduction. AI-Driven Social Media Entrepreneurship. Artificial Intelligence in Social Media Entrepreneurship. Business Performance Analysis. Business Strategy Development. Establishing Social Media Presence. Gender Disparities. Historical Perspective of Media Entrepreneurship. Limitations of AI-Driven Social Media. Poverty Reduction. Social Media Entrepreneurship Techniques. The Power of Social Media. Women Entrepreneurs. Electronic books. Hossain, Syed Far Abid 1982- editor. IGI Global, publisher. Print version: 9798369317815 |
| spellingShingle | Cases on social media and entrepreneurship Chapter 1. Modelling factors influencing consumer behaviour towards the brand equity of coffee machines in Malaysia -- Chapter 2. Development of social network entrepreneurship in Ukraine -- Chapter 3. A literature review for the association of social media with micro and small enterprises in India -- Chapter 4. AI-driven algorithms for optimizing social media advertising: prospects and challenges -- Chapter 5. Azoka.com.bd: amazing revival story of Azoka! -- Chapter 6. Transformation of HR roles through people analytics: a case study on implementation of SAP success factor by Berger paint Bangladesh -- Chapter 7. Challenges in the motorbike industry (TVS Auto Bangladesh ltd): a case study -- Chapter 8. Waffle-up: from overcoming challenges to being the trendsetter in the street food business of Bangladesh -- Chapter 9. Is AI a threat for social media entrepreneurs? -- Chapter 10. Enabling women entrepreneurs in Bangladesh: analysis of the impact of technology adoption -- Chapter 11. Green leadership in strategic brand management -- Chapter 12. Importance and challenges of online learning in higher educational institutions during COVID-19 in Uttarakhand state of India -- Chapter 13. The constraints and obstacles of social media entrepreneurship powered by AI -- Chapter 14. The future of social media entrepreneurship in business for women entrepreneurs -- Chapter 15. The role of social media entrepreneurship in overcoming possible obstacles -- Chapter 16. How social media entrepreneurship can boost business in the future. Businesswomen. Social media Management. |
| title | Cases on social media and entrepreneurship |
| title_auth | Cases on social media and entrepreneurship |
| title_exact_search | Cases on social media and entrepreneurship |
| title_full | Cases on social media and entrepreneurship Syed Far Abid Hossain, editor. |
| title_fullStr | Cases on social media and entrepreneurship Syed Far Abid Hossain, editor. |
| title_full_unstemmed | Cases on social media and entrepreneurship Syed Far Abid Hossain, editor. |
| title_short | Cases on social media and entrepreneurship |
| title_sort | cases on social media and entrepreneurship |
| topic | Businesswomen. Social media Management. |
| topic_facet | Businesswomen. Social media Management. Electronic books. |
| work_keys_str_mv | AT hossainsyedfarabid casesonsocialmediaandentrepreneurship AT igiglobal casesonsocialmediaandentrepreneurship |