Adoption of NFTs and cryptocurrency in marketing:
"In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
c2024
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions.The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain."-- |
| Beschreibung: | 25 PDFs (xxiii, 294 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369313930 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Adoption of NFTs and cryptocurrency in marketing |c Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c c2024 | |
| 300 | |a 25 PDFs (xxiii, 294 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. A Systematic Literature Review of Physical and Digital NFT Using Network Analysis -- Chapter 2. Adopting NFTs for Customer Engagements: A Critical Overview -- Chapter 3. Adoption of NFTs and Cryptocurrency in Marketing: Risk, Rewards, and Ethics -- Chapter 4. Analysis of Cryptocurrency Markets: Global vs. Indian Scenarios -- Chapter 5. Combining NFTs, Metaverse, and Embedded BaaS for Increased Real Assets' Liquidity, Investor Experience, and REF Transaction Volume for Global Banking -- Chapter 6. Embracing NFTs in Marketing Campaigns: The Next Frontier of Technology -- Chapter 7. Exploring the Uncharted Waters: An Empirical Study on the Adoption of NFTs and Cryptocurrency in Innovative Marketing Strategies -- Chapter 8. NFT-Based Marketing Campaigns -- Chapter 9. NFTs and Web 3.0: Application, Opportunities, and Challenges -- Chapter 10. NFTs in Marketing: Risks, Rewards, and Ethics -- Chapter 11. NFTs: Investigating Past, Present, and Future Opportunities -- Chapter 12. NFTs: Opportunities and Challenges -- Chapter 13. Non-Fungible Tokens (NFTs): Use Cases, Adoption Framework, and Roadmap Ahead -- Chapter 14. Role of NFTs in Marketing Strategies and Customer Relations -- Chapter 15. Unleashing the Metaverse Potential: Role of NFTs and Cryptocurrencies in Retail -- Chapter 16. Unlocking the Value of Non-Fungible Tokens: A Comprehensive Introduction -- Chapter 17. Unveiling the Uniqueness: Exploring Challenges and Opportunities in the Realm of Non-Fungible Tokens -- Compilation of References -- Related References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions.The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 04/27/2024). | ||
| 650 | 0 | |a Cryptocurrencies. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a NFTs (Tokens) | |
| 653 | |a Branding. | ||
| 653 | |a Crypto Influencers. | ||
| 653 | |a Cryptocurrency. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Digital Marketing. | ||
| 653 | |a Ethical Considerations. | ||
| 653 | |a Loyalty Programs. | ||
| 653 | |a Marketing Campaigns. | ||
| 653 | |a Marketing Strategies. | ||
| 653 | |a Multilevel Marketing. | ||
| 653 | |a Non-Fungible Tokens. | ||
| 653 | |a Phygital Non-Fungible Tokens. | ||
| 653 | |a Risk Management. | ||
| 653 | |a Web 3.0 Adoption. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Chaudhary, Prashant, |e editor. | |
| 700 | 1 | |a Malik, Reena |d 1986- |e editor. | |
| 700 | 1 | |a Sharma, Ambuj |d 1977- |e editor. | |
| 700 | 1 | |a Verma, Jyoti |d 1985- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369313923 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1392-3 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00327854 |
|---|---|
| _version_ | 1816797087788957696 |
| adam_text | |
| any_adam_object | |
| author2 | Chaudhary, Prashant Malik, Reena 1986- Sharma, Ambuj 1977- Verma, Jyoti 1985- |
| author2_role | edt edt edt edt |
| author2_variant | p c pc r m rm a s as j v jv |
| author_facet | Chaudhary, Prashant Malik, Reena 1986- Sharma, Ambuj 1977- Verma, Jyoti 1985- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .A366 2024e |
| callnumber-search | HF5415.1265 .A366 2024e |
| callnumber-sort | HF 45415.1265 A366 42024E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Preface -- Chapter 1. A Systematic Literature Review of Physical and Digital NFT Using Network Analysis -- Chapter 2. Adopting NFTs for Customer Engagements: A Critical Overview -- Chapter 3. Adoption of NFTs and Cryptocurrency in Marketing: Risk, Rewards, and Ethics -- Chapter 4. Analysis of Cryptocurrency Markets: Global vs. Indian Scenarios -- Chapter 5. Combining NFTs, Metaverse, and Embedded BaaS for Increased Real Assets' Liquidity, Investor Experience, and REF Transaction Volume for Global Banking -- Chapter 6. Embracing NFTs in Marketing Campaigns: The Next Frontier of Technology -- Chapter 7. Exploring the Uncharted Waters: An Empirical Study on the Adoption of NFTs and Cryptocurrency in Innovative Marketing Strategies -- Chapter 8. NFT-Based Marketing Campaigns -- Chapter 9. NFTs and Web 3.0: Application, Opportunities, and Challenges -- Chapter 10. NFTs in Marketing: Risks, Rewards, and Ethics -- Chapter 11. NFTs: Investigating Past, Present, and Future Opportunities -- Chapter 12. NFTs: Opportunities and Challenges -- Chapter 13. Non-Fungible Tokens (NFTs): Use Cases, Adoption Framework, and Roadmap Ahead -- Chapter 14. Role of NFTs in Marketing Strategies and Customer Relations -- Chapter 15. Unleashing the Metaverse Potential: Role of NFTs and Cryptocurrencies in Retail -- Chapter 16. Unlocking the Value of Non-Fungible Tokens: A Comprehensive Introduction -- Chapter 17. Unveiling the Uniqueness: Exploring Challenges and Opportunities in the Realm of Non-Fungible Tokens -- Compilation of References -- Related References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00005812 (OCoLC)1432333774 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00327854 |
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| isbn | 9798369313930 |
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| spelling | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2024 25 PDFs (xxiii, 294 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Preface -- Chapter 1. A Systematic Literature Review of Physical and Digital NFT Using Network Analysis -- Chapter 2. Adopting NFTs for Customer Engagements: A Critical Overview -- Chapter 3. Adoption of NFTs and Cryptocurrency in Marketing: Risk, Rewards, and Ethics -- Chapter 4. Analysis of Cryptocurrency Markets: Global vs. Indian Scenarios -- Chapter 5. Combining NFTs, Metaverse, and Embedded BaaS for Increased Real Assets' Liquidity, Investor Experience, and REF Transaction Volume for Global Banking -- Chapter 6. Embracing NFTs in Marketing Campaigns: The Next Frontier of Technology -- Chapter 7. Exploring the Uncharted Waters: An Empirical Study on the Adoption of NFTs and Cryptocurrency in Innovative Marketing Strategies -- Chapter 8. NFT-Based Marketing Campaigns -- Chapter 9. NFTs and Web 3.0: Application, Opportunities, and Challenges -- Chapter 10. NFTs in Marketing: Risks, Rewards, and Ethics -- Chapter 11. NFTs: Investigating Past, Present, and Future Opportunities -- Chapter 12. NFTs: Opportunities and Challenges -- Chapter 13. Non-Fungible Tokens (NFTs): Use Cases, Adoption Framework, and Roadmap Ahead -- Chapter 14. Role of NFTs in Marketing Strategies and Customer Relations -- Chapter 15. Unleashing the Metaverse Potential: Role of NFTs and Cryptocurrencies in Retail -- Chapter 16. Unlocking the Value of Non-Fungible Tokens: A Comprehensive Introduction -- Chapter 17. Unveiling the Uniqueness: Exploring Challenges and Opportunities in the Realm of Non-Fungible Tokens -- Compilation of References -- Related References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions.The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 04/27/2024). Cryptocurrencies. Electronic commerce. Internet marketing. NFTs (Tokens) Branding. Crypto Influencers. Cryptocurrency. Customer Engagement. Digital Marketing. Ethical Considerations. Loyalty Programs. Marketing Campaigns. Marketing Strategies. Multilevel Marketing. Non-Fungible Tokens. Phygital Non-Fungible Tokens. Risk Management. Web 3.0 Adoption. Electronic books. Chaudhary, Prashant, editor. Malik, Reena 1986- editor. Sharma, Ambuj 1977- editor. Verma, Jyoti 1985- editor. IGI Global, publisher. Print version: 9798369313923 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1392-3 Volltext |
| spellingShingle | Adoption of NFTs and cryptocurrency in marketing Preface -- Chapter 1. A Systematic Literature Review of Physical and Digital NFT Using Network Analysis -- Chapter 2. Adopting NFTs for Customer Engagements: A Critical Overview -- Chapter 3. Adoption of NFTs and Cryptocurrency in Marketing: Risk, Rewards, and Ethics -- Chapter 4. Analysis of Cryptocurrency Markets: Global vs. Indian Scenarios -- Chapter 5. Combining NFTs, Metaverse, and Embedded BaaS for Increased Real Assets' Liquidity, Investor Experience, and REF Transaction Volume for Global Banking -- Chapter 6. Embracing NFTs in Marketing Campaigns: The Next Frontier of Technology -- Chapter 7. Exploring the Uncharted Waters: An Empirical Study on the Adoption of NFTs and Cryptocurrency in Innovative Marketing Strategies -- Chapter 8. NFT-Based Marketing Campaigns -- Chapter 9. NFTs and Web 3.0: Application, Opportunities, and Challenges -- Chapter 10. NFTs in Marketing: Risks, Rewards, and Ethics -- Chapter 11. NFTs: Investigating Past, Present, and Future Opportunities -- Chapter 12. NFTs: Opportunities and Challenges -- Chapter 13. Non-Fungible Tokens (NFTs): Use Cases, Adoption Framework, and Roadmap Ahead -- Chapter 14. Role of NFTs in Marketing Strategies and Customer Relations -- Chapter 15. Unleashing the Metaverse Potential: Role of NFTs and Cryptocurrencies in Retail -- Chapter 16. Unlocking the Value of Non-Fungible Tokens: A Comprehensive Introduction -- Chapter 17. Unveiling the Uniqueness: Exploring Challenges and Opportunities in the Realm of Non-Fungible Tokens -- Compilation of References -- Related References -- About the Contributors -- Index. Cryptocurrencies. Electronic commerce. Internet marketing. NFTs (Tokens) |
| title | Adoption of NFTs and cryptocurrency in marketing |
| title_auth | Adoption of NFTs and cryptocurrency in marketing |
| title_exact_search | Adoption of NFTs and cryptocurrency in marketing |
| title_full | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma, editors. |
| title_fullStr | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma, editors. |
| title_full_unstemmed | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma, editors. |
| title_short | Adoption of NFTs and cryptocurrency in marketing |
| title_sort | adoption of nfts and cryptocurrency in marketing |
| topic | Cryptocurrencies. Electronic commerce. Internet marketing. NFTs (Tokens) |
| topic_facet | Cryptocurrencies. Electronic commerce. Internet marketing. NFTs (Tokens) Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1392-3 |
| work_keys_str_mv | AT chaudharyprashant adoptionofnftsandcryptocurrencyinmarketing AT malikreena adoptionofnftsandcryptocurrencyinmarketing AT sharmaambuj adoptionofnftsandcryptocurrencyinmarketing AT vermajyoti adoptionofnftsandcryptocurrencyinmarketing AT igiglobal adoptionofnftsandcryptocurrencyinmarketing |