Smart and sustainable interactive marketing:
"In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2024.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge.This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability."-- |
| Beschreibung: | 22 PDFs (320 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369313404 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Smart and sustainable interactive marketing |c Hamed Nozari, Hamid Reza Irani, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2024. | |
| 300 | |a 22 PDFs (320 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Opportunities and challenges of marketing 5.0 -- Chapter 2. Future direction for IoT-blockchain-based marketing -- Chapter 3. Identifying the applications of artificial intelligence in online marketing -- Chapter 4. Examining the core factors influencing sustainable IoT-based interactive marketing in smart urban tourism destinations -- Chapter 5. Smart marketing based on artificial intelligence of things (AIoT) and blockchain and evaluating critical success factors -- Chapter 6. Business involvements in promotion of sustainable marketing: strategies and initiatives -- Chapter 7. Internet of everything in the realm of sustainable marketing post COVID-19: constraints, prospects, and implications -- Chapter 8. Quantifying the impacts of artificial intelligence implementations in marketing -- Chapter 9. Smart interactive marketing based on internet of things: characteristics and effects -- Chapter 10. Smart marketing: a multi-stakeholder review of implications for sustainable business practice -- Chapter 11. Consumer awareness and perception of online services: a comparative analysis of brand preferences and decision-making processes -- Chapter 12. Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing -- Chapter 13. Unveiling the advancements and trends in innovative sustainable marketing strategies -- Chapter 14. Acceptance of digital technologies: empirical evidence from sport marketing (or industry). | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge.This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/28/2024). | ||
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Irani, Hamid Reza |d 1983- |e editor. | |
| 700 | 1 | |a Nozari, Hamed |d 1984- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369313398 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1339-8 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| contents | Chapter 1. Opportunities and challenges of marketing 5.0 -- Chapter 2. Future direction for IoT-blockchain-based marketing -- Chapter 3. Identifying the applications of artificial intelligence in online marketing -- Chapter 4. Examining the core factors influencing sustainable IoT-based interactive marketing in smart urban tourism destinations -- Chapter 5. Smart marketing based on artificial intelligence of things (AIoT) and blockchain and evaluating critical success factors -- Chapter 6. Business involvements in promotion of sustainable marketing: strategies and initiatives -- Chapter 7. Internet of everything in the realm of sustainable marketing post COVID-19: constraints, prospects, and implications -- Chapter 8. Quantifying the impacts of artificial intelligence implementations in marketing -- Chapter 9. Smart interactive marketing based on internet of things: characteristics and effects -- Chapter 10. Smart marketing: a multi-stakeholder review of implications for sustainable business practice -- Chapter 11. Consumer awareness and perception of online services: a comparative analysis of brand preferences and decision-making processes -- Chapter 12. Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing -- Chapter 13. Unveiling the advancements and trends in innovative sustainable marketing strategies -- Chapter 14. Acceptance of digital technologies: empirical evidence from sport marketing (or industry). |
| ctrlnum | (CaBNVSL)slc00005503 (OCoLC)1419195393 |
| dewey-full | 658.800285/63 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00327457 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:52:00Z |
| institution | BVB |
| isbn | 9798369313404 |
| language | English |
| oclc_num | 1419195393 |
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| physical | 22 PDFs (320 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Smart and sustainable interactive marketing Hamed Nozari, Hamid Reza Irani, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024. 22 PDFs (320 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Opportunities and challenges of marketing 5.0 -- Chapter 2. Future direction for IoT-blockchain-based marketing -- Chapter 3. Identifying the applications of artificial intelligence in online marketing -- Chapter 4. Examining the core factors influencing sustainable IoT-based interactive marketing in smart urban tourism destinations -- Chapter 5. Smart marketing based on artificial intelligence of things (AIoT) and blockchain and evaluating critical success factors -- Chapter 6. Business involvements in promotion of sustainable marketing: strategies and initiatives -- Chapter 7. Internet of everything in the realm of sustainable marketing post COVID-19: constraints, prospects, and implications -- Chapter 8. Quantifying the impacts of artificial intelligence implementations in marketing -- Chapter 9. Smart interactive marketing based on internet of things: characteristics and effects -- Chapter 10. Smart marketing: a multi-stakeholder review of implications for sustainable business practice -- Chapter 11. Consumer awareness and perception of online services: a comparative analysis of brand preferences and decision-making processes -- Chapter 12. Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing -- Chapter 13. Unveiling the advancements and trends in innovative sustainable marketing strategies -- Chapter 14. Acceptance of digital technologies: empirical evidence from sport marketing (or industry). Restricted to subscribers or individual electronic text purchasers. "In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge.This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/28/2024). Marketing Technological innovations. Electronic books. Irani, Hamid Reza 1983- editor. Nozari, Hamed 1984- editor. IGI Global, publisher. Print version: 9798369313398 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1339-8 Volltext |
| spellingShingle | Smart and sustainable interactive marketing Chapter 1. Opportunities and challenges of marketing 5.0 -- Chapter 2. Future direction for IoT-blockchain-based marketing -- Chapter 3. Identifying the applications of artificial intelligence in online marketing -- Chapter 4. Examining the core factors influencing sustainable IoT-based interactive marketing in smart urban tourism destinations -- Chapter 5. Smart marketing based on artificial intelligence of things (AIoT) and blockchain and evaluating critical success factors -- Chapter 6. Business involvements in promotion of sustainable marketing: strategies and initiatives -- Chapter 7. Internet of everything in the realm of sustainable marketing post COVID-19: constraints, prospects, and implications -- Chapter 8. Quantifying the impacts of artificial intelligence implementations in marketing -- Chapter 9. Smart interactive marketing based on internet of things: characteristics and effects -- Chapter 10. Smart marketing: a multi-stakeholder review of implications for sustainable business practice -- Chapter 11. Consumer awareness and perception of online services: a comparative analysis of brand preferences and decision-making processes -- Chapter 12. Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing -- Chapter 13. Unveiling the advancements and trends in innovative sustainable marketing strategies -- Chapter 14. Acceptance of digital technologies: empirical evidence from sport marketing (or industry). Marketing Technological innovations. |
| title | Smart and sustainable interactive marketing |
| title_auth | Smart and sustainable interactive marketing |
| title_exact_search | Smart and sustainable interactive marketing |
| title_full | Smart and sustainable interactive marketing Hamed Nozari, Hamid Reza Irani, editors. |
| title_fullStr | Smart and sustainable interactive marketing Hamed Nozari, Hamid Reza Irani, editors. |
| title_full_unstemmed | Smart and sustainable interactive marketing Hamed Nozari, Hamid Reza Irani, editors. |
| title_short | Smart and sustainable interactive marketing |
| title_sort | smart and sustainable interactive marketing |
| topic | Marketing Technological innovations. |
| topic_facet | Marketing Technological innovations. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1339-8 |
| work_keys_str_mv | AT iranihamidreza smartandsustainableinteractivemarketing AT nozarihamed smartandsustainableinteractivemarketing AT igiglobal smartandsustainableinteractivemarketing |