APA (7th ed.) Citation

Bansal, R., Chakir, A., Ngah, A. H., & Pruthi, N. (2024). Leveraging ChatGPT and artificial intelligence for effective customer engagement. IGI Global.

Chicago Style (17th ed.) Citation

Bansal, Rohit, Aziza Chakir, Abdul Hafaz Ngah, and Nishita Pruthi. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, 2024.

MLA (9th ed.) Citation

Bansal, Rohit, et al. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement. IGI Global, 2024.