Effective digital marketing for improving society behavior toward DEI and SDGs:
"As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can i...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2024]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs."-- |
| Beschreibung: | 21 PDFs (330 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668489864 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Effective digital marketing for improving society behavior toward DEI and SDGs |c Inês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos, editor. |
| 246 | 3 | |a Effective digital marketing for improving society behavior toward diversity, equity and inclusion and sustainable development goals | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2024] | |
| 300 | |a 21 PDFs (330 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Digital marketing for NPOs -- Chapter 2. Intra-hospital virtual communities and well-being of cancer patients: impact of features on healthcare relationships -- Chapter 3. Analyzing perspectives on lifestyle M-health apps: user and non-user insights -- Chapter 4. Social media and NPOs: an integrative literature review -- Chapter 5. Search engine optimisation for social marketing -- Chapter 6. Potential applications of transmedia storytelling for fostering SDG awareness and action -- Chapter 7. Digital marketing through a diversity, equity, and inclusion lens: embracing a new paradigm for success -- Chapter 8. Activist brands: exploring the boundaries of controversy -- Chapter 9. Perceived organizational support - effectuating digital marketing communication and facilitating sustainable development goals 3, 8 and 16: an integrative literature review -- Chapter 10. The global implications of diversity and inclusion: exploring economic, image, and meaning dimensions -- Chapter 11. A survey about the gamification of the relations among companies and stakeholders -- Chapter 12. Influence drivers of food waste platforms within their circular economy contribution: a Portuguese analysis -- Chapter 13. When sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability -- Chapter 14. The usage of digital marketing tools in city branding. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/27/2023). | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Internet marketing |x Social aspects. | |
| 650 | 0 | |a Social responsibility of business. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Pereira, Inês Veiga |d 1977- |e editor. | |
| 700 | 1 | |a Pires, Paulo Botelho |d 1967- |e editor. | |
| 700 | 1 | |a Santos, José Duarte |d 1966- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668489848 |z 9781668489840 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8984-0 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| _version_ | 1804751466138697728 |
| adam_text | |
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| author2 | Pereira, Inês Veiga 1977- Pires, Paulo Botelho 1967- Santos, José Duarte 1966- |
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| author_facet | Pereira, Inês Veiga 1977- Pires, Paulo Botelho 1967- Santos, José Duarte 1966- |
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| contents | Chapter 1. Digital marketing for NPOs -- Chapter 2. Intra-hospital virtual communities and well-being of cancer patients: impact of features on healthcare relationships -- Chapter 3. Analyzing perspectives on lifestyle M-health apps: user and non-user insights -- Chapter 4. Social media and NPOs: an integrative literature review -- Chapter 5. Search engine optimisation for social marketing -- Chapter 6. Potential applications of transmedia storytelling for fostering SDG awareness and action -- Chapter 7. Digital marketing through a diversity, equity, and inclusion lens: embracing a new paradigm for success -- Chapter 8. Activist brands: exploring the boundaries of controversy -- Chapter 9. Perceived organizational support - effectuating digital marketing communication and facilitating sustainable development goals 3, 8 and 16: an integrative literature review -- Chapter 10. The global implications of diversity and inclusion: exploring economic, image, and meaning dimensions -- Chapter 11. A survey about the gamification of the relations among companies and stakeholders -- Chapter 12. Influence drivers of food waste platforms within their circular economy contribution: a Portuguese analysis -- Chapter 13. When sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability -- Chapter 14. The usage of digital marketing tools in city branding. |
| ctrlnum | (CaBNVSL)slc00005197 (OCoLC)1410955056 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00317086 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668489864 |
| language | English |
| oclc_num | 1410955056 |
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| physical | 21 PDFs (330 pages) Also available in print. |
| psigel | ZDB-98-IGB |
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| publisher | IGI Global, |
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| spelling | Effective digital marketing for improving society behavior toward DEI and SDGs Inês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos, editor. Effective digital marketing for improving society behavior toward diversity, equity and inclusion and sustainable development goals Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2024] 21 PDFs (330 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Digital marketing for NPOs -- Chapter 2. Intra-hospital virtual communities and well-being of cancer patients: impact of features on healthcare relationships -- Chapter 3. Analyzing perspectives on lifestyle M-health apps: user and non-user insights -- Chapter 4. Social media and NPOs: an integrative literature review -- Chapter 5. Search engine optimisation for social marketing -- Chapter 6. Potential applications of transmedia storytelling for fostering SDG awareness and action -- Chapter 7. Digital marketing through a diversity, equity, and inclusion lens: embracing a new paradigm for success -- Chapter 8. Activist brands: exploring the boundaries of controversy -- Chapter 9. Perceived organizational support - effectuating digital marketing communication and facilitating sustainable development goals 3, 8 and 16: an integrative literature review -- Chapter 10. The global implications of diversity and inclusion: exploring economic, image, and meaning dimensions -- Chapter 11. A survey about the gamification of the relations among companies and stakeholders -- Chapter 12. Influence drivers of food waste platforms within their circular economy contribution: a Portuguese analysis -- Chapter 13. When sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability -- Chapter 14. The usage of digital marketing tools in city branding. Restricted to subscribers or individual electronic text purchasers. "As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/27/2023). Business communication. Internet marketing Social aspects. Social responsibility of business. Electronic books. Pereira, Inês Veiga 1977- editor. Pires, Paulo Botelho 1967- editor. Santos, José Duarte 1966- editor. IGI Global, publisher. Print version: 1668489848 9781668489840 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8984-0 Volltext |
| spellingShingle | Effective digital marketing for improving society behavior toward DEI and SDGs Chapter 1. Digital marketing for NPOs -- Chapter 2. Intra-hospital virtual communities and well-being of cancer patients: impact of features on healthcare relationships -- Chapter 3. Analyzing perspectives on lifestyle M-health apps: user and non-user insights -- Chapter 4. Social media and NPOs: an integrative literature review -- Chapter 5. Search engine optimisation for social marketing -- Chapter 6. Potential applications of transmedia storytelling for fostering SDG awareness and action -- Chapter 7. Digital marketing through a diversity, equity, and inclusion lens: embracing a new paradigm for success -- Chapter 8. Activist brands: exploring the boundaries of controversy -- Chapter 9. Perceived organizational support - effectuating digital marketing communication and facilitating sustainable development goals 3, 8 and 16: an integrative literature review -- Chapter 10. The global implications of diversity and inclusion: exploring economic, image, and meaning dimensions -- Chapter 11. A survey about the gamification of the relations among companies and stakeholders -- Chapter 12. Influence drivers of food waste platforms within their circular economy contribution: a Portuguese analysis -- Chapter 13. When sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability -- Chapter 14. The usage of digital marketing tools in city branding. Business communication. Internet marketing Social aspects. Social responsibility of business. |
| title | Effective digital marketing for improving society behavior toward DEI and SDGs |
| title_alt | Effective digital marketing for improving society behavior toward diversity, equity and inclusion and sustainable development goals |
| title_auth | Effective digital marketing for improving society behavior toward DEI and SDGs |
| title_exact_search | Effective digital marketing for improving society behavior toward DEI and SDGs |
| title_full | Effective digital marketing for improving society behavior toward DEI and SDGs Inês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos, editor. |
| title_fullStr | Effective digital marketing for improving society behavior toward DEI and SDGs Inês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos, editor. |
| title_full_unstemmed | Effective digital marketing for improving society behavior toward DEI and SDGs Inês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos, editor. |
| title_short | Effective digital marketing for improving society behavior toward DEI and SDGs |
| title_sort | effective digital marketing for improving society behavior toward dei and sdgs |
| topic | Business communication. Internet marketing Social aspects. Social responsibility of business. |
| topic_facet | Business communication. Internet marketing Social aspects. Social responsibility of business. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8984-0 |
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