Confronting security and privacy challenges in digital marketing:
Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact tha...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2023.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more. |
| Physical Description: | 22 PDFs (393 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668489604 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Confronting security and privacy challenges in digital marketing |c Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2023. | |
| 300 | |a 22 PDFs (393 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Digital marketing perspectives: challenges and opportunities raised by technology -- Chapter 2. Marketing business processes in a multinational organization: a case study of an information system implementation -- Chapter 3. Exploring the intersection of digital marketing and retail: challenges and opportunities in AI, privacy, and customer experience -- Chapter 4. Trustworthy artificial intelligence and machine learning: implications on users' security and privacy perceptions -- Chapter 5. Artificial intelligence and marketing: progressive or disruptive transformation? review of the literature -- Chapter 6. Artificial intelligence in the context of digital marketing -- Chapter 7. User perceptions about online personal data transmissibility -- Chapter 8. Examining user understanding and perceptions of e-commerce data privacy, security, and protection -- Chapter 9. Privacy and intimacy concerns in digital marketing: literature review -- Chapter 10. Security in digital marketing: challenges and opportunities -- Chapter 11. Exploring mixed reality: enhancing consumer interaction -- Chapter 12. Mixed reality in confronting consumer security and privacy issues in digital marketing: integrating the best of both worlds for better interaction with users -- Chapter 13. Immersive marketing on metaverse: development of metrics for performance analysis and security-related challenges -- Chapter 14. The role of blockchain in c2c e-commerce business models -- Chapter 15. Consumerism and blockchain technology: the application of technology to improve market equalization. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/14/2023). | ||
| 650 | 0 | |a Computer security. | |
| 650 | 0 | |a Consumer protection. | |
| 650 | 0 | |a Data protection. | |
| 650 | 0 | |a Information resources management |x Security measures. | |
| 650 | 0 | |a Teleshopping |x Security measures. | |
| 653 | |a Artificial Neural Networks. | ||
| 653 | |a Big Data. | ||
| 653 | |a Blockchain Technology. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Consumer Privacy. | ||
| 653 | |a Data Security. | ||
| 653 | |a Electronic Commerce. | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Virtual Reality. | ||
| 653 | |a Virtual Stores. | ||
| 700 | 1 | |a Pereira, Ines Veiga |d 1977- |e editor. | |
| 700 | 1 | |a Pires, Paulo Botelho |e editor. | |
| 700 | 1 | |a Santos, Jose Duarte |d 1966- |e editor. | |
| 700 | 1 | |a Torres, Ana Isabel |d 1965- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| contents | Chapter 1. Digital marketing perspectives: challenges and opportunities raised by technology -- Chapter 2. Marketing business processes in a multinational organization: a case study of an information system implementation -- Chapter 3. Exploring the intersection of digital marketing and retail: challenges and opportunities in AI, privacy, and customer experience -- Chapter 4. Trustworthy artificial intelligence and machine learning: implications on users' security and privacy perceptions -- Chapter 5. Artificial intelligence and marketing: progressive or disruptive transformation? review of the literature -- Chapter 6. Artificial intelligence in the context of digital marketing -- Chapter 7. User perceptions about online personal data transmissibility -- Chapter 8. Examining user understanding and perceptions of e-commerce data privacy, security, and protection -- Chapter 9. Privacy and intimacy concerns in digital marketing: literature review -- Chapter 10. Security in digital marketing: challenges and opportunities -- Chapter 11. Exploring mixed reality: enhancing consumer interaction -- Chapter 12. Mixed reality in confronting consumer security and privacy issues in digital marketing: integrating the best of both worlds for better interaction with users -- Chapter 13. Immersive marketing on metaverse: development of metrics for performance analysis and security-related challenges -- Chapter 14. The role of blockchain in c2c e-commerce business models -- Chapter 15. Consumerism and blockchain technology: the application of technology to improve market equalization. |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00316938 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668489604 |
| language | English |
| oclc_num | 1390574619 |
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| physical | 22 PDFs (393 Seiten) Also available in print. |
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| spelling | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2023. 22 PDFs (393 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Digital marketing perspectives: challenges and opportunities raised by technology -- Chapter 2. Marketing business processes in a multinational organization: a case study of an information system implementation -- Chapter 3. Exploring the intersection of digital marketing and retail: challenges and opportunities in AI, privacy, and customer experience -- Chapter 4. Trustworthy artificial intelligence and machine learning: implications on users' security and privacy perceptions -- Chapter 5. Artificial intelligence and marketing: progressive or disruptive transformation? review of the literature -- Chapter 6. Artificial intelligence in the context of digital marketing -- Chapter 7. User perceptions about online personal data transmissibility -- Chapter 8. Examining user understanding and perceptions of e-commerce data privacy, security, and protection -- Chapter 9. Privacy and intimacy concerns in digital marketing: literature review -- Chapter 10. Security in digital marketing: challenges and opportunities -- Chapter 11. Exploring mixed reality: enhancing consumer interaction -- Chapter 12. Mixed reality in confronting consumer security and privacy issues in digital marketing: integrating the best of both worlds for better interaction with users -- Chapter 13. Immersive marketing on metaverse: development of metrics for performance analysis and security-related challenges -- Chapter 14. The role of blockchain in c2c e-commerce business models -- Chapter 15. Consumerism and blockchain technology: the application of technology to improve market equalization. Restricted to subscribers or individual electronic text purchasers. Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/14/2023). Computer security. Consumer protection. Data protection. Information resources management Security measures. Teleshopping Security measures. Artificial Neural Networks. Big Data. Blockchain Technology. Consumer Behavior. Consumer Privacy. Data Security. Electronic Commerce. Machine Learning. Virtual Reality. Virtual Stores. Pereira, Ines Veiga 1977- editor. Pires, Paulo Botelho editor. Santos, Jose Duarte 1966- editor. Torres, Ana Isabel 1965- editor. IGI Global, publisher. Print version: 1668489589 9781668489581 |
| spellingShingle | Confronting security and privacy challenges in digital marketing Chapter 1. Digital marketing perspectives: challenges and opportunities raised by technology -- Chapter 2. Marketing business processes in a multinational organization: a case study of an information system implementation -- Chapter 3. Exploring the intersection of digital marketing and retail: challenges and opportunities in AI, privacy, and customer experience -- Chapter 4. Trustworthy artificial intelligence and machine learning: implications on users' security and privacy perceptions -- Chapter 5. Artificial intelligence and marketing: progressive or disruptive transformation? review of the literature -- Chapter 6. Artificial intelligence in the context of digital marketing -- Chapter 7. User perceptions about online personal data transmissibility -- Chapter 8. Examining user understanding and perceptions of e-commerce data privacy, security, and protection -- Chapter 9. Privacy and intimacy concerns in digital marketing: literature review -- Chapter 10. Security in digital marketing: challenges and opportunities -- Chapter 11. Exploring mixed reality: enhancing consumer interaction -- Chapter 12. Mixed reality in confronting consumer security and privacy issues in digital marketing: integrating the best of both worlds for better interaction with users -- Chapter 13. Immersive marketing on metaverse: development of metrics for performance analysis and security-related challenges -- Chapter 14. The role of blockchain in c2c e-commerce business models -- Chapter 15. Consumerism and blockchain technology: the application of technology to improve market equalization. Computer security. Consumer protection. Data protection. Information resources management Security measures. Teleshopping Security measures. |
| title | Confronting security and privacy challenges in digital marketing |
| title_auth | Confronting security and privacy challenges in digital marketing |
| title_exact_search | Confronting security and privacy challenges in digital marketing |
| title_full | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres. |
| title_fullStr | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres. |
| title_full_unstemmed | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres. |
| title_short | Confronting security and privacy challenges in digital marketing |
| title_sort | confronting security and privacy challenges in digital marketing |
| topic | Computer security. Consumer protection. Data protection. Information resources management Security measures. Teleshopping Security measures. |
| topic_facet | Computer security. Consumer protection. Data protection. Information resources management Security measures. Teleshopping Security measures. |
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