Influences of social media on consumer decision-making processes in the food and grocery industry:
"In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and custo...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
c2023.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data.Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape."-- |
| Physical Description: | 19 PDFs (xix, 317 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668488690 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Influences of social media on consumer decision-making processes in the food and grocery industry |c Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c c2023. | |
| 300 | |a 19 PDFs (xix, 317 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. The Influence of Social Media on Food Choices: A Bibliometric Approach -- Chapter 2. Impact of Social Media on Consumer Decisiveness in the Food and Grocery Sector -- Chapter 3. Greek Consumers' Perceptions on Sponsored Food Advertisement Through Social Media and Its Effects on Their Purchasing Behavior -- Chapter 4. Moderating Effects of Likelihood to Use In-Store Technology in Grocery Stores: Perceived Value of Retailtainment -- Chapter 5. Exploring Mexican Attitudes Toward the Front Labeling System for Food and Beverages: A Twitter Analysis -- Chapter 6. Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry -- Chapter 7. How Customer Rating on Digital Restaurant Guides Influence Consumer Satisfaction: The Zomato Platform Experience -- Chapter 8. Grocery E-Commerce Transformation -- Chapter 9. Review and the Use of PROMETHEE Methods in Marketing (Problems) -- Chapter 10. Social Media Adoption by the Greek Dairy Industry -- Compilation of References -- Related References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data.Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/12/2023). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Food industry and trade |x Internet marketing. | |
| 650 | 0 | |a Food industry and trade |x Marketing |x Technological innovations. | |
| 650 | 0 | |a Social media |x Influence. | |
| 653 | |a Digital Marketing Strategies. | ||
| 653 | |a Emerging Technologies in Grocery Sector. | ||
| 653 | |a Information Technology in Food Industry. | ||
| 653 | |a Mobile App Integration. | ||
| 653 | |a Multicriteria Decision Analysis. | ||
| 653 | |a Online Consumer Decision-Making. | ||
| 653 | |a Promethee Methodology. | ||
| 653 | |a Social Media Marketing. | ||
| 653 | |a Social Media Trends in Food Industry. | ||
| 653 | |a Web-Based Platforms. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Papathanasiou, Jason |e editor. | |
| 700 | 1 | |a Tarnanidis, Theodore |d 1977- |e editor. | |
| 700 | 1 | |a Vlachopoulou, Maro |d 1956- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 166848868X |z 9781668488683 |
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| 912 | |a ZDB-98-IGB | ||
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|---|---|
| _version_ | 1826942601913171968 |
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| author2 | Papathanasiou, Jason Tarnanidis, Theodore 1977- Vlachopoulou, Maro 1956- |
| author2_role | edt edt edt |
| author2_variant | j p jp t t tt m v mv |
| author_facet | Papathanasiou, Jason Tarnanidis, Theodore 1977- Vlachopoulou, Maro 1956- |
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| callnumber-first | H - Social Science |
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| contents | Preface -- Chapter 1. The Influence of Social Media on Food Choices: A Bibliometric Approach -- Chapter 2. Impact of Social Media on Consumer Decisiveness in the Food and Grocery Sector -- Chapter 3. Greek Consumers' Perceptions on Sponsored Food Advertisement Through Social Media and Its Effects on Their Purchasing Behavior -- Chapter 4. Moderating Effects of Likelihood to Use In-Store Technology in Grocery Stores: Perceived Value of Retailtainment -- Chapter 5. Exploring Mexican Attitudes Toward the Front Labeling System for Food and Beverages: A Twitter Analysis -- Chapter 6. Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry -- Chapter 7. How Customer Rating on Digital Restaurant Guides Influence Consumer Satisfaction: The Zomato Platform Experience -- Chapter 8. Grocery E-Commerce Transformation -- Chapter 9. Review and the Use of PROMETHEE Methods in Marketing (Problems) -- Chapter 10. Social Media Adoption by the Greek Dairy Industry -- Compilation of References -- Related References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00004860 (OCoLC)1386704581 |
| dewey-full | 664.0068/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 664 - Food technology |
| dewey-raw | 664.0068/1 |
| dewey-search | 664.0068/1 |
| dewey-sort | 3664.0068 11 |
| dewey-tens | 660 - Chemical engineering |
| discipline | Chemie / Pharmazie |
| format | Electronic eBook |
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| isbn | 9781668488690 |
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| spelling | Influences of social media on consumer decision-making processes in the food and grocery industry Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global c2023. 19 PDFs (xix, 317 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Preface -- Chapter 1. The Influence of Social Media on Food Choices: A Bibliometric Approach -- Chapter 2. Impact of Social Media on Consumer Decisiveness in the Food and Grocery Sector -- Chapter 3. Greek Consumers' Perceptions on Sponsored Food Advertisement Through Social Media and Its Effects on Their Purchasing Behavior -- Chapter 4. Moderating Effects of Likelihood to Use In-Store Technology in Grocery Stores: Perceived Value of Retailtainment -- Chapter 5. Exploring Mexican Attitudes Toward the Front Labeling System for Food and Beverages: A Twitter Analysis -- Chapter 6. Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry -- Chapter 7. How Customer Rating on Digital Restaurant Guides Influence Consumer Satisfaction: The Zomato Platform Experience -- Chapter 8. Grocery E-Commerce Transformation -- Chapter 9. Review and the Use of PROMETHEE Methods in Marketing (Problems) -- Chapter 10. Social Media Adoption by the Greek Dairy Industry -- Compilation of References -- Related References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data.Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/12/2023). Consumer behavior. Food industry and trade Internet marketing. Food industry and trade Marketing Technological innovations. Social media Influence. Digital Marketing Strategies. Emerging Technologies in Grocery Sector. Information Technology in Food Industry. Mobile App Integration. Multicriteria Decision Analysis. Online Consumer Decision-Making. Promethee Methodology. Social Media Marketing. Social Media Trends in Food Industry. Web-Based Platforms. Electronic books. Papathanasiou, Jason editor. Tarnanidis, Theodore 1977- editor. Vlachopoulou, Maro 1956- editor. IGI Global, publisher. Print version: 166848868X 9781668488683 |
| spellingShingle | Influences of social media on consumer decision-making processes in the food and grocery industry Preface -- Chapter 1. The Influence of Social Media on Food Choices: A Bibliometric Approach -- Chapter 2. Impact of Social Media on Consumer Decisiveness in the Food and Grocery Sector -- Chapter 3. Greek Consumers' Perceptions on Sponsored Food Advertisement Through Social Media and Its Effects on Their Purchasing Behavior -- Chapter 4. Moderating Effects of Likelihood to Use In-Store Technology in Grocery Stores: Perceived Value of Retailtainment -- Chapter 5. Exploring Mexican Attitudes Toward the Front Labeling System for Food and Beverages: A Twitter Analysis -- Chapter 6. Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry -- Chapter 7. How Customer Rating on Digital Restaurant Guides Influence Consumer Satisfaction: The Zomato Platform Experience -- Chapter 8. Grocery E-Commerce Transformation -- Chapter 9. Review and the Use of PROMETHEE Methods in Marketing (Problems) -- Chapter 10. Social Media Adoption by the Greek Dairy Industry -- Compilation of References -- Related References -- About the Contributors -- Index. Consumer behavior. Food industry and trade Internet marketing. Food industry and trade Marketing Technological innovations. Social media Influence. |
| title | Influences of social media on consumer decision-making processes in the food and grocery industry |
| title_auth | Influences of social media on consumer decision-making processes in the food and grocery industry |
| title_exact_search | Influences of social media on consumer decision-making processes in the food and grocery industry |
| title_full | Influences of social media on consumer decision-making processes in the food and grocery industry Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, editors. |
| title_fullStr | Influences of social media on consumer decision-making processes in the food and grocery industry Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, editors. |
| title_full_unstemmed | Influences of social media on consumer decision-making processes in the food and grocery industry Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, editors. |
| title_short | Influences of social media on consumer decision-making processes in the food and grocery industry |
| title_sort | influences of social media on consumer decision making processes in the food and grocery industry |
| topic | Consumer behavior. Food industry and trade Internet marketing. Food industry and trade Marketing Technological innovations. Social media Influence. |
| topic_facet | Consumer behavior. Food industry and trade Internet marketing. Food industry and trade Marketing Technological innovations. Social media Influence. Electronic books. |
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