Cultural marketing and metaverse for consumer engagements:
"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2023]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"-- |
| Beschreibung: | 26 PDFs (335 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668483145 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Cultural marketing and metaverse for consumer engagements |c edited by Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2023] | |
| 300 | |a 26 PDFs (335 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/02/2023). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Sharma, Sandhir, |e editor. | |
| 700 | 1 | |a Singh, Amandeep |d 1982- |e editor. | |
| 700 | 1 | |a Taneja, Sanjay, |e editor. | |
| 700 | 1 | |a Unanoglu, Murat |d 1979- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| _version_ | 1804751465008332800 |
| adam_text | |
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| author2 | Sharma, Sandhir Singh, Amandeep 1982- Taneja, Sanjay Unanoglu, Murat 1979- |
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| author2_variant | s s ss a s as s t st m u mu |
| author_facet | Sharma, Sandhir Singh, Amandeep 1982- Taneja, Sanjay Unanoglu, Murat 1979- |
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| contents | Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions. |
| ctrlnum | (CaBNVSL)slc00004375 (OCoLC)1371464293 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00313039 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668483145 |
| language | English |
| oclc_num | 1371464293 |
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| physical | 26 PDFs (335 pages) Also available in print. |
| psigel | ZDB-98-IGB |
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| publisher | IGI Global, |
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| spelling | Cultural marketing and metaverse for consumer engagements edited by Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2023] 26 PDFs (335 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions. Restricted to subscribers or individual electronic text purchasers. "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/02/2023). Consumer behavior. Marketing. Sharma, Sandhir, editor. Singh, Amandeep 1982- editor. Taneja, Sanjay, editor. Unanoglu, Murat 1979- editor. IGI Global, publisher. (Original) (DLC)2022056249 Print version: 1668483122 9781668483121 (DLC) 2022056249 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8312-1 Volltext |
| spellingShingle | Cultural marketing and metaverse for consumer engagements Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions. Consumer behavior. Marketing. |
| title | Cultural marketing and metaverse for consumer engagements |
| title_auth | Cultural marketing and metaverse for consumer engagements |
| title_exact_search | Cultural marketing and metaverse for consumer engagements |
| title_full | Cultural marketing and metaverse for consumer engagements edited by Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. |
| title_fullStr | Cultural marketing and metaverse for consumer engagements edited by Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. |
| title_full_unstemmed | Cultural marketing and metaverse for consumer engagements edited by Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. |
| title_short | Cultural marketing and metaverse for consumer engagements |
| title_sort | cultural marketing and metaverse for consumer engagements |
| topic | Consumer behavior. Marketing. |
| topic_facet | Consumer behavior. Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-8312-1 |
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