Managing festivals for destination marketing and branding:
"Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2023.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |
| Physical Description: | 30 PDFs (366 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668463581 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Managing festivals for destination marketing and branding |c editor, Sharad Kumar Kulshreshtha. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2023. | |
| 300 | |a 30 PDFs (366 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/01/2023). | ||
| 650 | 0 | |a Culture and tourism. | |
| 650 | 0 | |a Festivals |x Management. | |
| 650 | 0 | |a Place marketing. | |
| 653 | |a Culinary Festivals. | ||
| 653 | |a Destination Brand Equity. | ||
| 653 | |a Destination Marketing and Branding. | ||
| 653 | |a Event Promotion. | ||
| 653 | |a Festival Sponsors. | ||
| 653 | |a Long-Term Forecasting. | ||
| 653 | |a Motivations and Expectations of Tourists. | ||
| 653 | |a Participation. | ||
| 653 | |a Social Media Networks. | ||
| 653 | |a Sustainable Tourism Development. | ||
| 700 | 1 | |a Kulshreshtha, Sharad Kumar |d 1978- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668463563 |z 9781668463567 |
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| 912 | |a ZDB-98-IGB | ||
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| adam_text | |
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| author2 | Kulshreshtha, Sharad Kumar 1978- |
| author2_role | edt |
| author2_variant | s k k sk skk |
| author_facet | Kulshreshtha, Sharad Kumar 1978- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G156 |
| callnumber-raw | G156.5.H47 M258 2023e |
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| contents | Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. |
| ctrlnum | (CaBNVSL)slc00004351 (OCoLC)1378317563 |
| dewey-full | 910.68/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00301207 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668463581 |
| language | English |
| oclc_num | 1378317563 |
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| physical | 30 PDFs (366 Seiten) Also available in print. |
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| spelling | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2023. 30 PDFs (366 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. Restricted to subscribers or individual electronic text purchasers. "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/01/2023). Culture and tourism. Festivals Management. Place marketing. Culinary Festivals. Destination Brand Equity. Destination Marketing and Branding. Event Promotion. Festival Sponsors. Long-Term Forecasting. Motivations and Expectations of Tourists. Participation. Social Media Networks. Sustainable Tourism Development. Kulshreshtha, Sharad Kumar 1978- editor. IGI Global, publisher. Print version: 1668463563 9781668463567 |
| spellingShingle | Managing festivals for destination marketing and branding Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. Culture and tourism. Festivals Management. Place marketing. |
| title | Managing festivals for destination marketing and branding |
| title_auth | Managing festivals for destination marketing and branding |
| title_exact_search | Managing festivals for destination marketing and branding |
| title_full | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. |
| title_fullStr | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. |
| title_full_unstemmed | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. |
| title_short | Managing festivals for destination marketing and branding |
| title_sort | managing festivals for destination marketing and branding |
| topic | Culture and tourism. Festivals Management. Place marketing. |
| topic_facet | Culture and tourism. Festivals Management. Place marketing. |
| work_keys_str_mv | AT kulshreshthasharadkumar managingfestivalsfordestinationmarketingandbranding AT igiglobal managingfestivalsfordestinationmarketingandbranding |