Managing festivals for destination marketing and branding:
"Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |
| Beschreibung: | 30 PDFs (366 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668463581 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Managing festivals for destination marketing and branding |c editor, Sharad Kumar Kulshreshtha. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 30 PDFs (366 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 05/01/2023). | ||
| 650 | 0 | |a Culture and tourism. | |
| 650 | 0 | |a Festivals |x Management. | |
| 650 | 0 | |a Place marketing. | |
| 700 | 1 | |a Kulshreshtha, Sharad Kumar |d 1978- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668463563 |z 9781668463567 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6356-7 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00301207 |
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| _version_ | 1804751464581562368 |
| adam_text | |
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| author2 | Kulshreshtha, Sharad Kumar 1978- |
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| author_facet | Kulshreshtha, Sharad Kumar 1978- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
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| callnumber-raw | G156.5.H47 M258 2023e |
| callnumber-search | G156.5.H47 M258 2023e |
| callnumber-sort | G 3156.5 H47 M258 42023E |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. |
| ctrlnum | (CaBNVSL)slc00004351 (OCoLC)1378317563 |
| dewey-full | 910.68/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
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| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00301207 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:59Z |
| institution | BVB |
| isbn | 9781668463581 |
| language | English |
| oclc_num | 1378317563 |
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| physical | 30 PDFs (366 pages) Also available in print. |
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| publisher | IGI Global, |
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| spelling | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 30 PDFs (366 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. Restricted to subscribers or individual electronic text purchasers. "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 05/01/2023). Culture and tourism. Festivals Management. Place marketing. Kulshreshtha, Sharad Kumar 1978- editor. IGI Global, publisher. Print version: 1668463563 9781668463567 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6356-7 Volltext |
| spellingShingle | Managing festivals for destination marketing and branding Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. Culture and tourism. Festivals Management. Place marketing. |
| title | Managing festivals for destination marketing and branding |
| title_auth | Managing festivals for destination marketing and branding |
| title_exact_search | Managing festivals for destination marketing and branding |
| title_full | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. |
| title_fullStr | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. |
| title_full_unstemmed | Managing festivals for destination marketing and branding editor, Sharad Kumar Kulshreshtha. |
| title_short | Managing festivals for destination marketing and branding |
| title_sort | managing festivals for destination marketing and branding |
| topic | Culture and tourism. Festivals Management. Place marketing. |
| topic_facet | Culture and tourism. Festivals Management. Place marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6356-7 |
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