Global developments in nation branding and promotion:
"By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this categ...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
c2023.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity.Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians."-- |
| Physical Description: | 19 PDFs (xxv, 324 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668459034 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Global developments in nation branding and promotion |c Andreas Masouras, Sofia Daskou, Dimitrios Dimitriou, Tim Friesner, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c c2023. | |
| 300 | |a 19 PDFs (xxv, 324 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Appraisal of Critical Infrastructure Corporate Performance Upon Sustainability: An Analysis of Impact in National Branding and Welfare -- Chapter 2. Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes -- Chapter 3. Destination Brand Personality at the Spotlight -- Chapter 4. Key Drivers Influencing Airport Development Strategy as National Gateways: Management Attitudes in the Mediterranean Region -- Chapter 5. Memory Politics and Archive in South African-Russian Relations -- Chapter 6. Nation Branding as a Strategic Asset for Local SMEs: Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches -- Chapter 7. Sign Language as a Universal Language of Communication: An Alternative Approach to Nation Branding -- Chapter 8. The Importance of Cultural Heritage in the Promotion of a Nation's Brand -- Chapter 9. The Use of Mass Diplomacy in Nation Branding and Promotion: The Influence of Applied Informatics -- Chapter 10. Transforming a Country Through Effective Nation Branding: The South African Perspective -- Chapter 11. UAE, the Nation, the Brand: Trends and Opportunities in a Constantly Changing Geostrategic Landscape -- Chapter 12. Nation Branding Through a Community Identity Process -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity.Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians."-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/31/2023). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Cultural diplomacy. | |
| 650 | 0 | |a National characteristics. | |
| 650 | 0 | |a Place marketing |x Government policy. | |
| 650 | 0 | |a Place marketing |x Political aspects. | |
| 650 | 0 | |a Place marketing |x Social aspects. | |
| 653 | |a Corporate Performance. | ||
| 653 | |a Country of Origin Association. | ||
| 653 | |a Country Transformation. | ||
| 653 | |a Critical Infrastructure. | ||
| 653 | |a Cultural Heritage. | ||
| 653 | |a Destination Brand Personality. | ||
| 653 | |a E-Servicescape. | ||
| 653 | |a International Relations. | ||
| 653 | |a Memory Politics. | ||
| 653 | |a Nation Branding. | ||
| 653 | |a Small and Medium-sized Enterprises. | ||
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Daskou, Sofia |d 1971- |e editor. | |
| 700 | 1 | |a Dimitriou, Dimitrios |d 1971- |e editor. | |
| 700 | 1 | |a Friesner, Tim |d 1967- |e editor. | |
| 700 | 1 | |a Masouras, Andreas |d 1980- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668459027 |z 9781668459027 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5902-7 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5902-7 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
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| _version_ | 1826942601263054848 |
| adam_text | |
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| author2 | Daskou, Sofia 1971- Dimitriou, Dimitrios 1971- Friesner, Tim 1967- Masouras, Andreas 1980- |
| author2_role | edt edt edt edt |
| author2_variant | s d sd d d dd t f tf a m am |
| author_facet | Daskou, Sofia 1971- Dimitriou, Dimitrios 1971- Friesner, Tim 1967- Masouras, Andreas 1980- |
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| collection | ZDB-98-IGB |
| contents | Preface -- Chapter 1. Appraisal of Critical Infrastructure Corporate Performance Upon Sustainability: An Analysis of Impact in National Branding and Welfare -- Chapter 2. Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes -- Chapter 3. Destination Brand Personality at the Spotlight -- Chapter 4. Key Drivers Influencing Airport Development Strategy as National Gateways: Management Attitudes in the Mediterranean Region -- Chapter 5. Memory Politics and Archive in South African-Russian Relations -- Chapter 6. Nation Branding as a Strategic Asset for Local SMEs: Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches -- Chapter 7. Sign Language as a Universal Language of Communication: An Alternative Approach to Nation Branding -- Chapter 8. The Importance of Cultural Heritage in the Promotion of a Nation's Brand -- Chapter 9. The Use of Mass Diplomacy in Nation Branding and Promotion: The Influence of Applied Informatics -- Chapter 10. Transforming a Country Through Effective Nation Branding: The South African Perspective -- Chapter 11. UAE, the Nation, the Brand: Trends and Opportunities in a Constantly Changing Geostrategic Landscape -- Chapter 12. Nation Branding Through a Community Identity Process -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00004796 (OCoLC)1392038648 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00298307 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668459034 |
| language | English |
| oclc_num | 1392038648 |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 19 PDFs (xxv, 324 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2023 |
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| publisher | IGI Global |
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| spelling | Global developments in nation branding and promotion Andreas Masouras, Sofia Daskou, Dimitrios Dimitriou, Tim Friesner, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global c2023. 19 PDFs (xxv, 324 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Preface -- Chapter 1. Appraisal of Critical Infrastructure Corporate Performance Upon Sustainability: An Analysis of Impact in National Branding and Welfare -- Chapter 2. Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes -- Chapter 3. Destination Brand Personality at the Spotlight -- Chapter 4. Key Drivers Influencing Airport Development Strategy as National Gateways: Management Attitudes in the Mediterranean Region -- Chapter 5. Memory Politics and Archive in South African-Russian Relations -- Chapter 6. Nation Branding as a Strategic Asset for Local SMEs: Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches -- Chapter 7. Sign Language as a Universal Language of Communication: An Alternative Approach to Nation Branding -- Chapter 8. The Importance of Cultural Heritage in the Promotion of a Nation's Brand -- Chapter 9. The Use of Mass Diplomacy in Nation Branding and Promotion: The Influence of Applied Informatics -- Chapter 10. Transforming a Country Through Effective Nation Branding: The South African Perspective -- Chapter 11. UAE, the Nation, the Brand: Trends and Opportunities in a Constantly Changing Geostrategic Landscape -- Chapter 12. Nation Branding Through a Community Identity Process -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity.Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/31/2023). Branding (Marketing) Cultural diplomacy. National characteristics. Place marketing Government policy. Place marketing Political aspects. Place marketing Social aspects. Corporate Performance. Country of Origin Association. Country Transformation. Critical Infrastructure. Cultural Heritage. Destination Brand Personality. E-Servicescape. International Relations. Memory Politics. Nation Branding. Small and Medium-sized Enterprises. Electronic books. Daskou, Sofia 1971- editor. Dimitriou, Dimitrios 1971- editor. Friesner, Tim 1967- editor. Masouras, Andreas 1980- editor. IGI Global, publisher. Print version: 1668459027 9781668459027 |
| spellingShingle | Global developments in nation branding and promotion Preface -- Chapter 1. Appraisal of Critical Infrastructure Corporate Performance Upon Sustainability: An Analysis of Impact in National Branding and Welfare -- Chapter 2. Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes -- Chapter 3. Destination Brand Personality at the Spotlight -- Chapter 4. Key Drivers Influencing Airport Development Strategy as National Gateways: Management Attitudes in the Mediterranean Region -- Chapter 5. Memory Politics and Archive in South African-Russian Relations -- Chapter 6. Nation Branding as a Strategic Asset for Local SMEs: Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches -- Chapter 7. Sign Language as a Universal Language of Communication: An Alternative Approach to Nation Branding -- Chapter 8. The Importance of Cultural Heritage in the Promotion of a Nation's Brand -- Chapter 9. The Use of Mass Diplomacy in Nation Branding and Promotion: The Influence of Applied Informatics -- Chapter 10. Transforming a Country Through Effective Nation Branding: The South African Perspective -- Chapter 11. UAE, the Nation, the Brand: Trends and Opportunities in a Constantly Changing Geostrategic Landscape -- Chapter 12. Nation Branding Through a Community Identity Process -- Compilation of References -- About the Contributors -- Index. Branding (Marketing) Cultural diplomacy. National characteristics. Place marketing Government policy. Place marketing Political aspects. Place marketing Social aspects. |
| title | Global developments in nation branding and promotion |
| title_auth | Global developments in nation branding and promotion |
| title_exact_search | Global developments in nation branding and promotion |
| title_full | Global developments in nation branding and promotion Andreas Masouras, Sofia Daskou, Dimitrios Dimitriou, Tim Friesner, editors. |
| title_fullStr | Global developments in nation branding and promotion Andreas Masouras, Sofia Daskou, Dimitrios Dimitriou, Tim Friesner, editors. |
| title_full_unstemmed | Global developments in nation branding and promotion Andreas Masouras, Sofia Daskou, Dimitrios Dimitriou, Tim Friesner, editors. |
| title_short | Global developments in nation branding and promotion |
| title_sort | global developments in nation branding and promotion |
| topic | Branding (Marketing) Cultural diplomacy. National characteristics. Place marketing Government policy. Place marketing Political aspects. Place marketing Social aspects. |
| topic_facet | Branding (Marketing) Cultural diplomacy. National characteristics. Place marketing Government policy. Place marketing Political aspects. Place marketing Social aspects. Electronic books. |
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