Promoting consumer engagement through emotional branding and sensory marketing:
"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2023.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- |
| Physical Description: | 31 PDFs (298 Seiten) : illustrations (some color) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668458990 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Promoting consumer engagement through emotional branding and sensory marketing |c [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2023. | |
| 300 | |a 31 PDFs (298 Seiten) : |b illustrations (some color) | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/08/2022). | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Internet marketing. | |
| 653 | |a Advertising Attitudes. | ||
| 653 | |a Augmented Reality. | ||
| 653 | |a Brand Experience. | ||
| 653 | |a Brand Loyalty. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Customer Satisfaction. | ||
| 653 | |a Digital Consumers. | ||
| 653 | |a Emotional Branding. | ||
| 653 | |a Gender-Neutral Advertising. | ||
| 653 | |a Non-Verbal Communication. | ||
| 653 | |a Service Quality. | ||
| 653 | |a Telecommunications. | ||
| 653 | |a Virtual Reality. | ||
| 700 | 1 | |a Bansal, Shubhi |d 1997- |e editor. | |
| 700 | 1 | |a Gupta, Monika |d 1974- |e editor. | |
| 700 | 1 | |a Jindal, Priya |d 1978- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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| author2 | Bansal, Shubhi 1997- Gupta, Monika 1974- Jindal, Priya 1978- |
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| author_facet | Bansal, Shubhi 1997- Gupta, Monika 1974- Jindal, Priya 1978- |
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| callnumber-first | H - Social Science |
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| contents | Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. |
| ctrlnum | (CaBNVSL)slc00003881 (OCoLC)1340411957 |
| dewey-full | 726.209561 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 726 - Buildings for religious and related purposes |
| dewey-raw | 726.209561 |
| dewey-search | 726.209561 |
| dewey-sort | 3726.209561 |
| dewey-tens | 720 - Architecture |
| discipline | Architektur |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00298265 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:36Z |
| institution | BVB |
| isbn | 9781668458990 |
| language | English |
| oclc_num | 1340411957 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 31 PDFs (298 Seiten) : illustrations (some color) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2023. 31 PDFs (298 Seiten) : illustrations (some color) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. Restricted to subscribers or individual electronic text purchasers. "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/08/2022). Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. Advertising Attitudes. Augmented Reality. Brand Experience. Brand Loyalty. Customer Engagement. Customer Satisfaction. Digital Consumers. Emotional Branding. Gender-Neutral Advertising. Non-Verbal Communication. Service Quality. Telecommunications. Virtual Reality. Bansal, Shubhi 1997- editor. Gupta, Monika 1974- editor. Jindal, Priya 1978- editor. IGI Global, publisher. Print version: 1668458977 9781668458976 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Promoting consumer engagement through emotional branding and sensory marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. |
| title | Promoting consumer engagement through emotional branding and sensory marketing |
| title_auth | Promoting consumer engagement through emotional branding and sensory marketing |
| title_exact_search | Promoting consumer engagement through emotional branding and sensory marketing |
| title_full | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| title_fullStr | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| title_full_unstemmed | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| title_short | Promoting consumer engagement through emotional branding and sensory marketing |
| title_sort | promoting consumer engagement through emotional branding and sensory marketing |
| topic | Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. |
| topic_facet | Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. |
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