Promoting consumer engagement through emotional branding and sensory marketing:
"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- |
| Beschreibung: | 31 PDFs (298 pages) : illustrations (some color) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668458990 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Promoting consumer engagement through emotional branding and sensory marketing |c [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 31 PDFs (298 pages) : |b illustrations (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/08/2022). | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Bansal, Shubhi |d 1997- |e editor. | |
| 700 | 1 | |a Gupta, Monika |d 1974- |e editor. | |
| 700 | 1 | |a Jindal, Priya |d 1978- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668458977 |z 9781668458976 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00298265 |
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| _version_ | 1816797086585192448 |
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| author2 | Bansal, Shubhi 1997- Gupta, Monika 1974- Jindal, Priya 1978- |
| author2_role | edt edt edt |
| author2_variant | s b sb m g mg p j pj |
| author_facet | Bansal, Shubhi 1997- Gupta, Monika 1974- Jindal, Priya 1978- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 .P76 2023eb |
| callnumber-search | HF5822 .P76 2023eb |
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| collection | ZDB-98-IGB |
| contents | Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. |
| ctrlnum | (CaBNVSL)slc00003881 (OCoLC)1340411957 |
| dewey-full | 726.209561 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 726 - Buildings for religious and related purposes |
| dewey-raw | 726.209561 |
| dewey-search | 726.209561 |
| dewey-sort | 3726.209561 |
| dewey-tens | 720 - Architecture |
| discipline | Architektur |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00298265 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:59Z |
| institution | BVB |
| isbn | 9781668458990 |
| language | English |
| oclc_num | 1340411957 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 31 PDFs (298 pages) : illustrations (some color) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 31 PDFs (298 pages) : illustrations (some color) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. Restricted to subscribers or individual electronic text purchasers. "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/08/2022). Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. Bansal, Shubhi 1997- editor. Gupta, Monika 1974- editor. Jindal, Priya 1978- editor. IGI Global, publisher. Print version: 1668458977 9781668458976 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5897-6 Volltext |
| spellingShingle | Promoting consumer engagement through emotional branding and sensory marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Section 1. Technology. Chapter 1. The influence of gender-neutral advertising on digital consumers' advertising attitudes ; Chapter 2. Towards using artificial intelligence in neuromarketing ; Chapter 3. Optimizing augmented reality and virtual reality for customer engagement ; Chapter 4. Neuromarketing for redesigning the future of online education ; Chapter 5. Understanding the logic and science behind the emerging field of neuromarketing ; Chapter 6. Entrepreneurial opportunities in metaverse -- Section 2. Brand management. Chapter 7. The importance of the central role of the brand experience ; Chapter 8. The mediating role of customer satisfaction on brand loyalty in relation to service quality and price among telecommunication companies ; Chapter 9. Unconscious branding: how emotional advertising affects the self-perception of women ; Chapter 10. Brand loyalty: customer's choice ; Chapter 11. Religion and consumer attitude ; Chapter 12. Role of sensory marketing in millennials' online food aggregator consumption patterns: a brand equity study -- Section 3. Customer engagement. Chapter 13. Understanding the power of sensory marketing in wine culture promotion: a case study on the globalized wine market in China ; Chapter 14. E-word of mouth and purchase intention: the mediating role of attitude towards social media advertising and consumer engagement ; Chapter 15. Emotionally engaging customers through storytelling ; Chapter 16. Customer engagement through emotional branding ; Chapter 17. Significance of brand perception in stimulating consumer engagement ; Chapter 18. Non-verbal communication ; Chapter 19. Impact of customer segmentation and customer loyalty with reference to big data ; Chapter 20. Normative concerns in neuromarketing ; Chapter 21. Shift in marketing trends in the current competitive scenario. Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. |
| title | Promoting consumer engagement through emotional branding and sensory marketing |
| title_auth | Promoting consumer engagement through emotional branding and sensory marketing |
| title_exact_search | Promoting consumer engagement through emotional branding and sensory marketing |
| title_full | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| title_fullStr | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| title_full_unstemmed | Promoting consumer engagement through emotional branding and sensory marketing [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. |
| title_short | Promoting consumer engagement through emotional branding and sensory marketing |
| title_sort | promoting consumer engagement through emotional branding and sensory marketing |
| topic | Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. |
| topic_facet | Advertising Psychological aspects. Branding (Marketing) Customer relations. Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5897-6 |
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