APA (7th ed.) Citation

Bansal, S., Gupta, M., & Jindal, P. (2023). Promoting consumer engagement through emotional branding and sensory marketing. IGI Global.

Chicago Style (17th ed.) Citation

Bansal, Shubhi, Monika Gupta, and Priya Jindal. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, 2023.

MLA (9th ed.) Citation

Bansal, Shubhi, et al. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2023.