Implementing automation initiatives in companies to create better-connected experiences:
"This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2022.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and operational decision-making process"-- |
| Beschreibung: | 21 PDFs (306 pages) : illustrations (chiefly color) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668455401 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Implementing automation initiatives in companies to create better-connected experiences |c Jorge Remondes, Sandrina Teixeira. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2022. | |
| 300 | |a 21 PDFs (306 pages) : |b illustrations (chiefly color) | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Digital transformation. Chapter 1. Digital transformation in organizations and its impact on knowledge management: a quantitative study ; Chapter 2. Digital transformation and business models: consumers trust case -- Section 2. Automation initiatives and better-connected experiences. Chapter 3. Relating industry 4.0 and the SME internationalization process: a case study ; Chapter 4. Understanding consumer behavior in the hyper-connected omnichannel retailing ; Chapter 5. Challenges in adapting to mobile banking from the perspective of the customers ; Chapter 6. Metaverse applications in business: a systematic literature review and integrative framework ; Chapter 7. Gamification strategies for social media ; Chapter 8. AI vs. human: investigation of user experience in chat support ; Chapter 9. The influence of music on online advertising: the case of YouTube ; Chapter 10. Newspaper digital content during and after the silly season: a case study ; Chapter 11. Smart cities: how can low-density territory populations be smart tourist destinations? the case of Guarda. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and operational decision-making process"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/17/2022). | ||
| 650 | 0 | |a Automation. | |
| 650 | 0 | |a Decision making |x Data processing. | |
| 650 | 0 | |a Strategic planning |x Decision making. | |
| 700 | 1 | |a Remondes, Jorge |d 1971- |e editor. | |
| 700 | 1 | |a Teixeira, Sandrina |d 1975- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00296143 |
|---|---|
| _version_ | 1816797086503403520 |
| adam_text | |
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| author2 | Remondes, Jorge 1971- Teixeira, Sandrina 1975- |
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| author_facet | Remondes, Jorge 1971- Teixeira, Sandrina 1975- |
| building | Verbundindex |
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| contents | Section 1. Digital transformation. Chapter 1. Digital transformation in organizations and its impact on knowledge management: a quantitative study ; Chapter 2. Digital transformation and business models: consumers trust case -- Section 2. Automation initiatives and better-connected experiences. Chapter 3. Relating industry 4.0 and the SME internationalization process: a case study ; Chapter 4. Understanding consumer behavior in the hyper-connected omnichannel retailing ; Chapter 5. Challenges in adapting to mobile banking from the perspective of the customers ; Chapter 6. Metaverse applications in business: a systematic literature review and integrative framework ; Chapter 7. Gamification strategies for social media ; Chapter 8. AI vs. human: investigation of user experience in chat support ; Chapter 9. The influence of music on online advertising: the case of YouTube ; Chapter 10. Newspaper digital content during and after the silly season: a case study ; Chapter 11. Smart cities: how can low-density territory populations be smart tourist destinations? the case of Guarda. |
| ctrlnum | (CaBNVSL)slc00003677 (OCoLC)1336407644 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
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| dewey-sort | 3658.4 212 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00296143 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:59Z |
| institution | BVB |
| isbn | 9781668455401 |
| language | English |
| oclc_num | 1336407644 |
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| physical | 21 PDFs (306 pages) : illustrations (chiefly color) Also available in print. |
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| publishDate | 2022 |
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| publisher | IGI Global, |
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| spelling | Implementing automation initiatives in companies to create better-connected experiences Jorge Remondes, Sandrina Teixeira. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022. 21 PDFs (306 pages) : illustrations (chiefly color) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Digital transformation. Chapter 1. Digital transformation in organizations and its impact on knowledge management: a quantitative study ; Chapter 2. Digital transformation and business models: consumers trust case -- Section 2. Automation initiatives and better-connected experiences. Chapter 3. Relating industry 4.0 and the SME internationalization process: a case study ; Chapter 4. Understanding consumer behavior in the hyper-connected omnichannel retailing ; Chapter 5. Challenges in adapting to mobile banking from the perspective of the customers ; Chapter 6. Metaverse applications in business: a systematic literature review and integrative framework ; Chapter 7. Gamification strategies for social media ; Chapter 8. AI vs. human: investigation of user experience in chat support ; Chapter 9. The influence of music on online advertising: the case of YouTube ; Chapter 10. Newspaper digital content during and after the silly season: a case study ; Chapter 11. Smart cities: how can low-density territory populations be smart tourist destinations? the case of Guarda. Restricted to subscribers or individual electronic text purchasers. "This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and operational decision-making process"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/17/2022). Automation. Decision making Data processing. Strategic planning Decision making. Remondes, Jorge 1971- editor. Teixeira, Sandrina 1975- editor. IGI Global, publisher. Print version: 1668455382 9781668455388 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5538-8 Volltext |
| spellingShingle | Implementing automation initiatives in companies to create better-connected experiences Section 1. Digital transformation. Chapter 1. Digital transformation in organizations and its impact on knowledge management: a quantitative study ; Chapter 2. Digital transformation and business models: consumers trust case -- Section 2. Automation initiatives and better-connected experiences. Chapter 3. Relating industry 4.0 and the SME internationalization process: a case study ; Chapter 4. Understanding consumer behavior in the hyper-connected omnichannel retailing ; Chapter 5. Challenges in adapting to mobile banking from the perspective of the customers ; Chapter 6. Metaverse applications in business: a systematic literature review and integrative framework ; Chapter 7. Gamification strategies for social media ; Chapter 8. AI vs. human: investigation of user experience in chat support ; Chapter 9. The influence of music on online advertising: the case of YouTube ; Chapter 10. Newspaper digital content during and after the silly season: a case study ; Chapter 11. Smart cities: how can low-density territory populations be smart tourist destinations? the case of Guarda. Automation. Decision making Data processing. Strategic planning Decision making. |
| title | Implementing automation initiatives in companies to create better-connected experiences |
| title_auth | Implementing automation initiatives in companies to create better-connected experiences |
| title_exact_search | Implementing automation initiatives in companies to create better-connected experiences |
| title_full | Implementing automation initiatives in companies to create better-connected experiences Jorge Remondes, Sandrina Teixeira. |
| title_fullStr | Implementing automation initiatives in companies to create better-connected experiences Jorge Remondes, Sandrina Teixeira. |
| title_full_unstemmed | Implementing automation initiatives in companies to create better-connected experiences Jorge Remondes, Sandrina Teixeira. |
| title_short | Implementing automation initiatives in companies to create better-connected experiences |
| title_sort | implementing automation initiatives in companies to create better connected experiences |
| topic | Automation. Decision making Data processing. Strategic planning Decision making. |
| topic_facet | Automation. Decision making Data processing. Strategic planning Decision making. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5538-8 |
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