Handbook of research on the future of advertising and brands in the new entertainment landscape:
"This book provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement by reviewing different cases about branded content to address the dramatic change that brands and conventional advertising are facing short te...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
[2022]
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "This book provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement by reviewing different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term"-- |
| Beschreibung: | 28 PDFs (441 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668439722 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Handbook of research on the future of advertising and brands in the new entertainment landscape |c Blanca Miguelez-Juan, and Gema Bonales Daimiel, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c [2022] | |
| 300 | |a 28 PDFs (441 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Branded content in digital entertainment, social media, and the metaverse. Chapter 1. Masking and transfiguration of advertising in digital entertainment culture ; Chapter 2. Branded content on Twitch: an opportunity for brands ; Chapter 3. Branded content to entertain, inform, and educate: Brazilian cases ; Chapter 4. New formulas of interactive entertainment: from advergaming to metaverse as an advertising strategy -- Section 2. Branded content used in music and podcasts. Chapter 5. Music branded content: the video clip as an advertising medium at the service of automotive brands ; Chapter 6. Branded podcasts: the return of aural content with examples from Turkey ; Chapter 7. Case study of branded content in the automotive industry: Road song Citroën DS3 with singer Leiva -- Section 3. Branded content produced by sectors and institutions. Chapter 8. Branded content and disability: opportunities for contributing to SDGs ; Chapter 9. Climate change branded content in Spanish newspapers ; Chapter 10. From branded content to government storytelling in Mexico ; Chapter 11. Selling (in)security: the fear/hope binomial as a security company branding strategy ; Chapter 12. Spanish culture as a key aspect of the content of the brewing industry -- Section 4. Branded content: measurement and recommendations. Chapter 13. How branded content is strategically transforming the use of traditional and non-traditional media in integrated campaigns ; Chapter 14. Identification of tools for measuring branded content: a proposal for evaluating its effectiveness ; Chapter 15. Branded entertainment projects: benefits, options, and recommendations ; Chapter 16. E-WOM as an asset of branded content strategies: a conceptual approach to the role of consumers in building brand equity. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement by reviewing different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/11/2023). | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Mass media |x Marketing. | |
| 653 | |a Aural Content. | ||
| 653 | |a Branded Content Measurement Tools. | ||
| 653 | |a Branded Content. | ||
| 653 | |a Branded Podcasts. | ||
| 653 | |a Branding Strategies. | ||
| 653 | |a Climate Change. | ||
| 653 | |a Digital Entertainment Culture. | ||
| 653 | |a Evaluating Effectiveness. | ||
| 653 | |a Government Storytelling. | ||
| 653 | |a Sustainable Development Goals (SDGs) | ||
| 653 | |a Traditional and Non-Traditional Media. | ||
| 700 | 1 | |a Bonales Daimiel, Gema |d 1981- |e editor. | |
| 700 | 1 | |a Miguelez-Juan, Blanca |d 1982- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2022012044 | |
| 776 | 0 | 8 | |i Print version: |z 1668439719 |z 9781668439715 |w (DLC) 2022012044 |
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| contents | Section 1. Branded content in digital entertainment, social media, and the metaverse. Chapter 1. Masking and transfiguration of advertising in digital entertainment culture ; Chapter 2. Branded content on Twitch: an opportunity for brands ; Chapter 3. Branded content to entertain, inform, and educate: Brazilian cases ; Chapter 4. New formulas of interactive entertainment: from advergaming to metaverse as an advertising strategy -- Section 2. Branded content used in music and podcasts. Chapter 5. Music branded content: the video clip as an advertising medium at the service of automotive brands ; Chapter 6. Branded podcasts: the return of aural content with examples from Turkey ; Chapter 7. Case study of branded content in the automotive industry: Road song Citroën DS3 with singer Leiva -- Section 3. Branded content produced by sectors and institutions. Chapter 8. Branded content and disability: opportunities for contributing to SDGs ; Chapter 9. Climate change branded content in Spanish newspapers ; Chapter 10. From branded content to government storytelling in Mexico ; Chapter 11. Selling (in)security: the fear/hope binomial as a security company branding strategy ; Chapter 12. Spanish culture as a key aspect of the content of the brewing industry -- Section 4. Branded content: measurement and recommendations. Chapter 13. How branded content is strategically transforming the use of traditional and non-traditional media in integrated campaigns ; Chapter 14. Identification of tools for measuring branded content: a proposal for evaluating its effectiveness ; Chapter 15. Branded entertainment projects: benefits, options, and recommendations ; Chapter 16. E-WOM as an asset of branded content strategies: a conceptual approach to the role of consumers in building brand equity. |
| ctrlnum | (CaBNVSL)slc00003922 (OCoLC)1358888056 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00286800 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:35Z |
| institution | BVB |
| isbn | 9781668439722 |
| language | English |
| oclc_num | 1358888056 |
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| spelling | Handbook of research on the future of advertising and brands in the new entertainment landscape Blanca Miguelez-Juan, and Gema Bonales Daimiel, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global [2022] 28 PDFs (441 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Section 1. Branded content in digital entertainment, social media, and the metaverse. Chapter 1. Masking and transfiguration of advertising in digital entertainment culture ; Chapter 2. Branded content on Twitch: an opportunity for brands ; Chapter 3. Branded content to entertain, inform, and educate: Brazilian cases ; Chapter 4. New formulas of interactive entertainment: from advergaming to metaverse as an advertising strategy -- Section 2. Branded content used in music and podcasts. Chapter 5. Music branded content: the video clip as an advertising medium at the service of automotive brands ; Chapter 6. Branded podcasts: the return of aural content with examples from Turkey ; Chapter 7. Case study of branded content in the automotive industry: Road song Citroën DS3 with singer Leiva -- Section 3. Branded content produced by sectors and institutions. Chapter 8. Branded content and disability: opportunities for contributing to SDGs ; Chapter 9. Climate change branded content in Spanish newspapers ; Chapter 10. From branded content to government storytelling in Mexico ; Chapter 11. Selling (in)security: the fear/hope binomial as a security company branding strategy ; Chapter 12. Spanish culture as a key aspect of the content of the brewing industry -- Section 4. Branded content: measurement and recommendations. Chapter 13. How branded content is strategically transforming the use of traditional and non-traditional media in integrated campaigns ; Chapter 14. Identification of tools for measuring branded content: a proposal for evaluating its effectiveness ; Chapter 15. Branded entertainment projects: benefits, options, and recommendations ; Chapter 16. E-WOM as an asset of branded content strategies: a conceptual approach to the role of consumers in building brand equity. Restricted to subscribers or individual electronic text purchasers. "This book provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement by reviewing different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/11/2023). Advertising. Branding (Marketing) Mass media Marketing. Aural Content. Branded Content Measurement Tools. Branded Content. Branded Podcasts. Branding Strategies. Climate Change. Digital Entertainment Culture. Evaluating Effectiveness. Government Storytelling. Sustainable Development Goals (SDGs) Traditional and Non-Traditional Media. Bonales Daimiel, Gema 1981- editor. Miguelez-Juan, Blanca 1982- editor. IGI Global, publisher. (Original) (DLC)2022012044 Print version: 1668439719 9781668439715 (DLC) 2022012044 |
| spellingShingle | Handbook of research on the future of advertising and brands in the new entertainment landscape Section 1. Branded content in digital entertainment, social media, and the metaverse. Chapter 1. Masking and transfiguration of advertising in digital entertainment culture ; Chapter 2. Branded content on Twitch: an opportunity for brands ; Chapter 3. Branded content to entertain, inform, and educate: Brazilian cases ; Chapter 4. New formulas of interactive entertainment: from advergaming to metaverse as an advertising strategy -- Section 2. Branded content used in music and podcasts. Chapter 5. Music branded content: the video clip as an advertising medium at the service of automotive brands ; Chapter 6. Branded podcasts: the return of aural content with examples from Turkey ; Chapter 7. Case study of branded content in the automotive industry: Road song Citroën DS3 with singer Leiva -- Section 3. Branded content produced by sectors and institutions. Chapter 8. Branded content and disability: opportunities for contributing to SDGs ; Chapter 9. Climate change branded content in Spanish newspapers ; Chapter 10. From branded content to government storytelling in Mexico ; Chapter 11. Selling (in)security: the fear/hope binomial as a security company branding strategy ; Chapter 12. Spanish culture as a key aspect of the content of the brewing industry -- Section 4. Branded content: measurement and recommendations. Chapter 13. How branded content is strategically transforming the use of traditional and non-traditional media in integrated campaigns ; Chapter 14. Identification of tools for measuring branded content: a proposal for evaluating its effectiveness ; Chapter 15. Branded entertainment projects: benefits, options, and recommendations ; Chapter 16. E-WOM as an asset of branded content strategies: a conceptual approach to the role of consumers in building brand equity. Advertising. Branding (Marketing) Mass media Marketing. |
| title | Handbook of research on the future of advertising and brands in the new entertainment landscape |
| title_auth | Handbook of research on the future of advertising and brands in the new entertainment landscape |
| title_exact_search | Handbook of research on the future of advertising and brands in the new entertainment landscape |
| title_full | Handbook of research on the future of advertising and brands in the new entertainment landscape Blanca Miguelez-Juan, and Gema Bonales Daimiel, editor. |
| title_fullStr | Handbook of research on the future of advertising and brands in the new entertainment landscape Blanca Miguelez-Juan, and Gema Bonales Daimiel, editor. |
| title_full_unstemmed | Handbook of research on the future of advertising and brands in the new entertainment landscape Blanca Miguelez-Juan, and Gema Bonales Daimiel, editor. |
| title_short | Handbook of research on the future of advertising and brands in the new entertainment landscape |
| title_sort | handbook of research on the future of advertising and brands in the new entertainment landscape |
| topic | Advertising. Branding (Marketing) Mass media Marketing. |
| topic_facet | Advertising. Branding (Marketing) Mass media Marketing. |
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