Adoption and implementation of AI in customer relationship management:
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2021.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI" |
| Physical Description: | 22 PDFs (272 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799879619 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Adoption and implementation of AI in customer relationship management |c Surabhi Singh, editor. |
| 246 | 3 | |a Adoption and implementation of artificial intelligence in customer relationship management | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2021. | |
| 300 | |a 22 PDFs (272 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Artificial intelligence and e-learning: best practices across the globe -- Chapter 2. Impact of artificial intelligence on customer loyalty in the Indian retail industry -- Chapter 3. Hyper-personalization: an AI-enabled personalization for customer-centric marketing -- Chapter 4. Transforming CRM through artificial intelligence -- Chapter 5. Fostering CRM through artificial intelligence -- Chapter 6. Artifical intelligence and CRM: a case of telecom industry -- Chapter 7. Investigating the critical success factors of artificial intelligence-driven CRM in J. K. Tyres: a B2B context -- Chapter 8. AI and customer experience in the fashion industry -- Chapter 9. Zero customer defection -- Chapter 10. Framework to understand and deploy AI-based smart CRM in the airline industry -- Chapter 11. The role of artificial intelligence in the automation of human resources -- Chapter 12. Conceptualizing the use of artificial intelligence in customer relationship management and quality of services: a digital disruption in the Indian banking system -- Chapter 13. Artificial intelligence in retail: enhancing customer experience and profitability. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI" | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/09/2021). | ||
| 650 | 0 | |a Artificial intelligence |x Marketing applications. | |
| 650 | 0 | |a Customer relations |x Management |x Technological innovations. | |
| 653 | |a Artificial Intelligence (AI) | ||
| 653 | |a Chatbots. | ||
| 653 | |a Customer Relationship Management (CRM) | ||
| 653 | |a Customer Retention. | ||
| 653 | |a Data Analysis. | ||
| 653 | |a Digital Assistants. | ||
| 653 | |a Digital Disruption. | ||
| 653 | |a Hyper-Personalization. | ||
| 653 | |a Marketing. | ||
| 653 | |a Personalization. | ||
| 653 | |a Profitability. | ||
| 653 | |a Quality of Services. | ||
| 700 | 1 | |a Singh, Surabhi |e editor | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1799879593 |z 9781799879596 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7959-6 |3 Volltext |
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| 912 | |a ZDB-98-IGB | ||
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Record in the Search Index
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|---|---|
| _version_ | 1826942600059289600 |
| adam_text | |
| any_adam_object | |
| author2 | Singh, Surabhi |
| author2_role | edt |
| author2_variant | s s ss |
| author_facet | Singh, Surabhi |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Artificial intelligence and e-learning: best practices across the globe -- Chapter 2. Impact of artificial intelligence on customer loyalty in the Indian retail industry -- Chapter 3. Hyper-personalization: an AI-enabled personalization for customer-centric marketing -- Chapter 4. Transforming CRM through artificial intelligence -- Chapter 5. Fostering CRM through artificial intelligence -- Chapter 6. Artifical intelligence and CRM: a case of telecom industry -- Chapter 7. Investigating the critical success factors of artificial intelligence-driven CRM in J. K. Tyres: a B2B context -- Chapter 8. AI and customer experience in the fashion industry -- Chapter 9. Zero customer defection -- Chapter 10. Framework to understand and deploy AI-based smart CRM in the airline industry -- Chapter 11. The role of artificial intelligence in the automation of human resources -- Chapter 12. Conceptualizing the use of artificial intelligence in customer relationship management and quality of services: a digital disruption in the Indian banking system -- Chapter 13. Artificial intelligence in retail: enhancing customer experience and profitability. |
| ctrlnum | (CaBNVSL)slc00001851 (OCoLC)1274043634 |
| dewey-full | 658.812028563 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812028563 |
| dewey-search | 658.812028563 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00266386 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:35Z |
| institution | BVB |
| isbn | 9781799879619 |
| language | English |
| oclc_num | 1274043634 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 22 PDFs (272 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Adoption and implementation of AI in customer relationship management Surabhi Singh, editor. Adoption and implementation of artificial intelligence in customer relationship management Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2021. 22 PDFs (272 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Artificial intelligence and e-learning: best practices across the globe -- Chapter 2. Impact of artificial intelligence on customer loyalty in the Indian retail industry -- Chapter 3. Hyper-personalization: an AI-enabled personalization for customer-centric marketing -- Chapter 4. Transforming CRM through artificial intelligence -- Chapter 5. Fostering CRM through artificial intelligence -- Chapter 6. Artifical intelligence and CRM: a case of telecom industry -- Chapter 7. Investigating the critical success factors of artificial intelligence-driven CRM in J. K. Tyres: a B2B context -- Chapter 8. AI and customer experience in the fashion industry -- Chapter 9. Zero customer defection -- Chapter 10. Framework to understand and deploy AI-based smart CRM in the airline industry -- Chapter 11. The role of artificial intelligence in the automation of human resources -- Chapter 12. Conceptualizing the use of artificial intelligence in customer relationship management and quality of services: a digital disruption in the Indian banking system -- Chapter 13. Artificial intelligence in retail: enhancing customer experience and profitability. Restricted to subscribers or individual electronic text purchasers. "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI" Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/09/2021). Artificial intelligence Marketing applications. Customer relations Management Technological innovations. Artificial Intelligence (AI) Chatbots. Customer Relationship Management (CRM) Customer Retention. Data Analysis. Digital Assistants. Digital Disruption. Hyper-Personalization. Marketing. Personalization. Profitability. Quality of Services. Singh, Surabhi editor IGI Global, publisher. Print version: 1799879593 9781799879596 |
| spellingShingle | Adoption and implementation of AI in customer relationship management Chapter 1. Artificial intelligence and e-learning: best practices across the globe -- Chapter 2. Impact of artificial intelligence on customer loyalty in the Indian retail industry -- Chapter 3. Hyper-personalization: an AI-enabled personalization for customer-centric marketing -- Chapter 4. Transforming CRM through artificial intelligence -- Chapter 5. Fostering CRM through artificial intelligence -- Chapter 6. Artifical intelligence and CRM: a case of telecom industry -- Chapter 7. Investigating the critical success factors of artificial intelligence-driven CRM in J. K. Tyres: a B2B context -- Chapter 8. AI and customer experience in the fashion industry -- Chapter 9. Zero customer defection -- Chapter 10. Framework to understand and deploy AI-based smart CRM in the airline industry -- Chapter 11. The role of artificial intelligence in the automation of human resources -- Chapter 12. Conceptualizing the use of artificial intelligence in customer relationship management and quality of services: a digital disruption in the Indian banking system -- Chapter 13. Artificial intelligence in retail: enhancing customer experience and profitability. Artificial intelligence Marketing applications. Customer relations Management Technological innovations. |
| title | Adoption and implementation of AI in customer relationship management |
| title_alt | Adoption and implementation of artificial intelligence in customer relationship management |
| title_auth | Adoption and implementation of AI in customer relationship management |
| title_exact_search | Adoption and implementation of AI in customer relationship management |
| title_full | Adoption and implementation of AI in customer relationship management Surabhi Singh, editor. |
| title_fullStr | Adoption and implementation of AI in customer relationship management Surabhi Singh, editor. |
| title_full_unstemmed | Adoption and implementation of AI in customer relationship management Surabhi Singh, editor. |
| title_short | Adoption and implementation of AI in customer relationship management |
| title_sort | adoption and implementation of ai in customer relationship management |
| topic | Artificial intelligence Marketing applications. Customer relations Management Technological innovations. |
| topic_facet | Artificial intelligence Marketing applications. Customer relations Management Technological innovations. |
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