Green marketing as a positive driver toward business sustainability:
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- |
| Beschreibung: | 21 PDFs (xxii, 356 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522595601 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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|---|---|---|---|
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| 003 | IGIG | ||
| 005 | 20190703164306.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 190704s2019 pau fob 001 0 eng d | ||
| 010 | |z 2019003636 | ||
| 020 | |a 9781522595601 |q ebook | ||
| 020 | |z 9781522595588 |q hardcover | ||
| 020 | |z 9781522595595 |q softcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-9558-8 |2 doi | |
| 035 | |a (CaBNVSL)slc20834373 | ||
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| 082 | 7 | |a 658.8/02 |2 23 | |
| 245 | 0 | 0 | |a Green marketing as a positive driver toward business sustainability |c Vannie Naidoo and Rahul Verma, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2019] | |
| 300 | |a 21 PDFs (xxii, 356 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Antecedents of green consumerism -- Chapter 2. The green consumer behavior -- Chapter 3. Green but how green?: green product evaluation programs in terms of marketing -- Chapter 4. Green consumer behavior and its implications on brand marketing strategy -- Chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations -- Chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico -- Chapter 7. Role of internal and external values on green purchase -- Chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor -- Chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age -- Chapter 10. Eco-labels -- Chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in Developing and Developed economies. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/04/2019). | ||
| 650 | 0 | |a Green marketing |v Case studies. | |
| 700 | 1 | |a Naidoo, Vannie |d 1972- |e editor. | |
| 700 | 1 | |a Verma, Rahul |d 1989- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2019003636 | |
| 776 | 0 | 8 | |i Print version: |z 1522595589 |z 9781522595588 |w (DLC) 2019003636 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9558-8 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00221871 |
|---|---|
| _version_ | 1816797081926369280 |
| adam_text | |
| any_adam_object | |
| author2 | Naidoo, Vannie 1972- Verma, Rahul 1989- |
| author2_role | edt edt |
| author2_variant | v n vn r v rv |
| author_facet | Naidoo, Vannie 1972- Verma, Rahul 1989- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5413 |
| callnumber-raw | HF5413 .G7256 2019e |
| callnumber-search | HF5413 .G7256 2019e |
| callnumber-sort | HF 45413 G7256 42019E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Antecedents of green consumerism -- Chapter 2. The green consumer behavior -- Chapter 3. Green but how green?: green product evaluation programs in terms of marketing -- Chapter 4. Green consumer behavior and its implications on brand marketing strategy -- Chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations -- Chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico -- Chapter 7. Role of internal and external values on green purchase -- Chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor -- Chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age -- Chapter 10. Eco-labels -- Chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in Developing and Developed economies. |
| ctrlnum | (CaBNVSL)slc20834373 (OCoLC)1107543102 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00221871 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:55Z |
| institution | BVB |
| isbn | 9781522595601 |
| language | English |
| oclc_num | 1107543102 |
| open_access_boolean | |
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| physical | 21 PDFs (xxii, 356 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019] 21 PDFs (xxii, 356 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Antecedents of green consumerism -- Chapter 2. The green consumer behavior -- Chapter 3. Green but how green?: green product evaluation programs in terms of marketing -- Chapter 4. Green consumer behavior and its implications on brand marketing strategy -- Chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations -- Chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico -- Chapter 7. Role of internal and external values on green purchase -- Chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor -- Chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age -- Chapter 10. Eco-labels -- Chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in Developing and Developed economies. Restricted to subscribers or individual electronic text purchasers. "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/04/2019). Green marketing Case studies. Naidoo, Vannie 1972- editor. Verma, Rahul 1989- editor. IGI Global, publisher. (Original) (DLC)2019003636 Print version: 1522595589 9781522595588 (DLC) 2019003636 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9558-8 Volltext |
| spellingShingle | Green marketing as a positive driver toward business sustainability Chapter 1. Antecedents of green consumerism -- Chapter 2. The green consumer behavior -- Chapter 3. Green but how green?: green product evaluation programs in terms of marketing -- Chapter 4. Green consumer behavior and its implications on brand marketing strategy -- Chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations -- Chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico -- Chapter 7. Role of internal and external values on green purchase -- Chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor -- Chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age -- Chapter 10. Eco-labels -- Chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in Developing and Developed economies. Green marketing Case studies. |
| title | Green marketing as a positive driver toward business sustainability |
| title_auth | Green marketing as a positive driver toward business sustainability |
| title_exact_search | Green marketing as a positive driver toward business sustainability |
| title_full | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors. |
| title_fullStr | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors. |
| title_full_unstemmed | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors. |
| title_short | Green marketing as a positive driver toward business sustainability |
| title_sort | green marketing as a positive driver toward business sustainability |
| topic | Green marketing Case studies. |
| topic_facet | Green marketing Case studies. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9558-8 |
| work_keys_str_mv | AT naidoovannie greenmarketingasapositivedrivertowardbusinesssustainability AT vermarahul greenmarketingasapositivedrivertowardbusinesssustainability AT igiglobal greenmarketingasapositivedrivertowardbusinesssustainability |