Service marketing strategies for small and medium enterprises: emerging research and opportunities
"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement se...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[c2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"-- |
| Beschreibung: | 16 PDFs (xiv, 171 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1522578927 9781522578925 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00210691 | ||
| 003 | IGIG | ||
| 005 | 20181127141419.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 181128s2019 pau fob 001 0 eng d | ||
| 020 | |a 1522578927 |q electronic bk. | ||
| 020 | |a 9781522578925 |q electronic bk. | ||
| 020 | |z 1522578919 | ||
| 020 | |z 9781522578918 | ||
| 024 | 7 | |a 10.4018/978-1-5225-7891-8 |2 doi | |
| 035 | |a (CaBNVSL)slc76271183 | ||
| 035 | |a (OCoLC)1076271183 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HD62.7 |b .R34 2019eb | |
| 082 | 7 | |a 658.8/02 |2 23 | |
| 100 | 1 | |a Rahman, Muhammad Sabbir, |d 1981- |e author. | |
| 245 | 1 | 0 | |a Service marketing strategies for small and medium enterprises |b emerging research and opportunities |c by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [c2019] | |
| 300 | |a 16 PDFs (xiv, 171 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/28/2018). | ||
| 650 | 0 | |a Customer services |x Marketing. | |
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Small business |x Customer services. | |
| 650 | 7 | |a Customer services |x Marketing. |2 fast | |
| 650 | 7 | |a Small business marketing. |2 fast | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Hossain, Md. Afnan |d 1987- |e author. | |
| 700 | 1 | |a Zaman, Mahmud Habib |d 1981- |e author. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1522578919 |z 9781522578918 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00210691 |
|---|---|
| _version_ | 1816797081193414656 |
| adam_text | |
| any_adam_object | |
| author | Rahman, Muhammad Sabbir, 1981- Hossain, Md. Afnan 1987- Zaman, Mahmud Habib 1981- |
| author_facet | Rahman, Muhammad Sabbir, 1981- Hossain, Md. Afnan 1987- Zaman, Mahmud Habib 1981- |
| author_role | aut aut aut |
| author_sort | Rahman, Muhammad Sabbir, 1981- |
| author_variant | m s r ms msr m a h ma mah m h z mh mhz |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.7 .R34 2019eb |
| callnumber-search | HD62.7 .R34 2019eb |
| callnumber-sort | HD 262.7 R34 42019EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies. |
| ctrlnum | (CaBNVSL)slc76271183 (OCoLC)1076271183 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00210691 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:54Z |
| institution | BVB |
| isbn | 1522578927 9781522578925 |
| language | English |
| oclc_num | 1076271183 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 16 PDFs (xiv, 171 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global, |
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| spelling | Rahman, Muhammad Sabbir, 1981- author. Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [c2019] 16 PDFs (xiv, 171 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies. Restricted to subscribers or individual electronic text purchasers. "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/28/2018). Customer services Marketing. Small business marketing. Small business Customer services. Customer services Marketing. fast Small business marketing. fast Electronic books. Hossain, Md. Afnan 1987- author. Zaman, Mahmud Habib 1981- author. IGI Global, publisher. Print version: 1522578919 9781522578918 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 Volltext |
| spellingShingle | Rahman, Muhammad Sabbir, 1981- Hossain, Md. Afnan 1987- Zaman, Mahmud Habib 1981- Service marketing strategies for small and medium enterprises emerging research and opportunities Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies. Customer services Marketing. Small business marketing. Small business Customer services. Customer services Marketing. fast Small business marketing. fast |
| title | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_auth | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_exact_search | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_full | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. |
| title_fullStr | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. |
| title_full_unstemmed | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. |
| title_short | Service marketing strategies for small and medium enterprises |
| title_sort | service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Customer services Marketing. Small business marketing. Small business Customer services. Customer services Marketing. fast Small business marketing. fast |
| topic_facet | Customer services Marketing. Small business marketing. Small business Customer services. Electronic books. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 |
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