Strategic perspectives in destination marketing:
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tou...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- |
| Beschreibung: | 22 PDFs (xviii, 411 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522558361 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 003 | IGIG | ||
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| 006 | m eo d | ||
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| 020 | |a 9781522558361 |q ebook | ||
| 020 | |z 9781522558354 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-5835-4 |2 doi | |
| 035 | |a (CaBNVSL)slc20395117 | ||
| 035 | |a (OCoLC)1045087075 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a G155.A1 |b S684 2018e | |
| 082 | 7 | |a 910.68/8 |2 23 | |
| 245 | 0 | 0 | |a Strategic perspectives in destination marketing |c Mark Anthony Camilleri, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 22 PDFs (xviii, 411 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. The business of tourism: an introduction -- Chapter 2. How foreign tourist intermediaries perceive and sell a destination: the case of Portugal -- Chapter 3. Is the tourism destination a core attribute in the choice of cruise consumers? -- Chapter 4. Impacts of the tourist activity and citizens' evaluation about the necessity for resting periods -- Chapter 5. The use of differential pricing in tourism and hospitality -- Chapter 6. Ewom: the importance of reviews and ratings in tourism marketing -- Chapter 7. Communication technologies in e-tourism: a review of online frameworks -- Chapter 8. Branding Porto: an authentic-based approach to place identity theory -- Chapter 9. Buxton and the peak district: attracting visitors to the water festival -- Chapter 10. Perceived destination image: the case of Gallipoli -- Chapter 11. A strategic framework for managing the challenges of developing rural tourism destination branding -- Chapter 12. The role of tour operators in destination tourism marketing in Malawi -- Chapter 13. Sustaining tourism and branding: the core responsibilities of stakeholders in destination development. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/17/2018). | ||
| 650 | 0 | |a Place marketing. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 700 | 1 | |a Camilleri, Mark Anthony |d 1976- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017058823 | |
| 776 | 0 | 8 | |i Print version: |z 1522558357 |z 9781522558354 |w (DLC) 2017058823 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00193073 |
|---|---|
| _version_ | 1816797080251793408 |
| adam_text | |
| any_adam_object | |
| author2 | Camilleri, Mark Anthony 1976- |
| author2_role | edt |
| author2_variant | m a c ma mac |
| author_facet | Camilleri, Mark Anthony 1976- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 S684 2018e |
| callnumber-search | G155.A1 S684 2018e |
| callnumber-sort | G 3155 A1 S684 42018E |
| callnumber-subject | G - General Geography |
| collection | ZDB-98-IGB |
| contents | Chapter 1. The business of tourism: an introduction -- Chapter 2. How foreign tourist intermediaries perceive and sell a destination: the case of Portugal -- Chapter 3. Is the tourism destination a core attribute in the choice of cruise consumers? -- Chapter 4. Impacts of the tourist activity and citizens' evaluation about the necessity for resting periods -- Chapter 5. The use of differential pricing in tourism and hospitality -- Chapter 6. Ewom: the importance of reviews and ratings in tourism marketing -- Chapter 7. Communication technologies in e-tourism: a review of online frameworks -- Chapter 8. Branding Porto: an authentic-based approach to place identity theory -- Chapter 9. Buxton and the peak district: attracting visitors to the water festival -- Chapter 10. Perceived destination image: the case of Gallipoli -- Chapter 11. A strategic framework for managing the challenges of developing rural tourism destination branding -- Chapter 12. The role of tour operators in destination tourism marketing in Malawi -- Chapter 13. Sustaining tourism and branding: the core responsibilities of stakeholders in destination development. |
| ctrlnum | (CaBNVSL)slc20395117 (OCoLC)1045087075 |
| dewey-full | 910.68/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00193073 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:53Z |
| institution | BVB |
| isbn | 9781522558361 |
| language | English |
| oclc_num | 1045087075 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 22 PDFs (xviii, 411 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 22 PDFs (xviii, 411 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The business of tourism: an introduction -- Chapter 2. How foreign tourist intermediaries perceive and sell a destination: the case of Portugal -- Chapter 3. Is the tourism destination a core attribute in the choice of cruise consumers? -- Chapter 4. Impacts of the tourist activity and citizens' evaluation about the necessity for resting periods -- Chapter 5. The use of differential pricing in tourism and hospitality -- Chapter 6. Ewom: the importance of reviews and ratings in tourism marketing -- Chapter 7. Communication technologies in e-tourism: a review of online frameworks -- Chapter 8. Branding Porto: an authentic-based approach to place identity theory -- Chapter 9. Buxton and the peak district: attracting visitors to the water festival -- Chapter 10. Perceived destination image: the case of Gallipoli -- Chapter 11. A strategic framework for managing the challenges of developing rural tourism destination branding -- Chapter 12. The role of tour operators in destination tourism marketing in Malawi -- Chapter 13. Sustaining tourism and branding: the core responsibilities of stakeholders in destination development. Restricted to subscribers or individual electronic text purchasers. "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/17/2018). Place marketing. Tourism Marketing. Camilleri, Mark Anthony 1976- editor. IGI Global, publisher. (Original) (DLC)2017058823 Print version: 1522558357 9781522558354 (DLC) 2017058823 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 Volltext |
| spellingShingle | Strategic perspectives in destination marketing Chapter 1. The business of tourism: an introduction -- Chapter 2. How foreign tourist intermediaries perceive and sell a destination: the case of Portugal -- Chapter 3. Is the tourism destination a core attribute in the choice of cruise consumers? -- Chapter 4. Impacts of the tourist activity and citizens' evaluation about the necessity for resting periods -- Chapter 5. The use of differential pricing in tourism and hospitality -- Chapter 6. Ewom: the importance of reviews and ratings in tourism marketing -- Chapter 7. Communication technologies in e-tourism: a review of online frameworks -- Chapter 8. Branding Porto: an authentic-based approach to place identity theory -- Chapter 9. Buxton and the peak district: attracting visitors to the water festival -- Chapter 10. Perceived destination image: the case of Gallipoli -- Chapter 11. A strategic framework for managing the challenges of developing rural tourism destination branding -- Chapter 12. The role of tour operators in destination tourism marketing in Malawi -- Chapter 13. Sustaining tourism and branding: the core responsibilities of stakeholders in destination development. Place marketing. Tourism Marketing. |
| title | Strategic perspectives in destination marketing |
| title_auth | Strategic perspectives in destination marketing |
| title_exact_search | Strategic perspectives in destination marketing |
| title_full | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor. |
| title_fullStr | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor. |
| title_full_unstemmed | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor. |
| title_short | Strategic perspectives in destination marketing |
| title_sort | strategic perspectives in destination marketing |
| topic | Place marketing. Tourism Marketing. |
| topic_facet | Place marketing. Tourism Marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 |
| work_keys_str_mv | AT camillerimarkanthony strategicperspectivesindestinationmarketing AT igiglobal strategicperspectivesindestinationmarketing |