Analyzing attachment and consumers' emotions: emerging research and opportunities
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationa...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- |
| Beschreibung: | 14 PDFs (xix, 308 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522549857 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 1 | 0 | |a Analyzing attachment and consumers' emotions |b emerging research and opportunities |c by Giuseppe Pedeliento. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
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| 505 | 0 | |a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/06/2018). | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Customer relations. | |
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Datensatz im Suchindex
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| collection | ZDB-98-IGB |
| contents | Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. |
| ctrlnum | (CaBNVSL)slc19805999 (OCoLC)1018301022 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
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| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00185745 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:52Z |
| institution | BVB |
| isbn | 9781522549857 |
| language | English |
| oclc_num | 1018301022 |
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| physical | 14 PDFs (xix, 308 pages) Also available in print. |
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| publisher | IGI Global, |
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| spelling | Pedeliento, Giuseppe, 1984- author. Analyzing attachment and consumers' emotions emerging research and opportunities by Giuseppe Pedeliento. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018] 14 PDFs (xix, 308 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. Restricted to subscribers or individual electronic text purchasers. "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/06/2018). Branding (Marketing) Customer loyalty. Customer relations. IGI Global, publisher. (Original) (DLC)2017033734 Print version: 1522549846 9781522549840 (DLC) 2017033734 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0 Volltext |
| spellingShingle | Pedeliento, Giuseppe, 1984- Analyzing attachment and consumers' emotions emerging research and opportunities Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. Branding (Marketing) Customer loyalty. Customer relations. |
| title | Analyzing attachment and consumers' emotions emerging research and opportunities |
| title_auth | Analyzing attachment and consumers' emotions emerging research and opportunities |
| title_exact_search | Analyzing attachment and consumers' emotions emerging research and opportunities |
| title_full | Analyzing attachment and consumers' emotions emerging research and opportunities by Giuseppe Pedeliento. |
| title_fullStr | Analyzing attachment and consumers' emotions emerging research and opportunities by Giuseppe Pedeliento. |
| title_full_unstemmed | Analyzing attachment and consumers' emotions emerging research and opportunities by Giuseppe Pedeliento. |
| title_short | Analyzing attachment and consumers' emotions |
| title_sort | analyzing attachment and consumers emotions emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Branding (Marketing) Customer loyalty. Customer relations. |
| topic_facet | Branding (Marketing) Customer loyalty. Customer relations. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0 |
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