Global observations of the influence of culture on consumer buying behavior:
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing cult...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- |
| Beschreibung: | 25 PDFs (xxi, 375 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781522527282 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00178538 | ||
| 003 | IGIG | ||
| 005 | 20170717114644.0 | ||
| 006 | m eo d | ||
| 007 | cr bn |||m|||a | ||
| 008 | 170718s2017 pau fob 001 0 eng d | ||
| 010 | |z 2017009376 | ||
| 020 | |a 9781522527282 |q ebook | ||
| 020 | |z 9781522527275 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-2727-5 |2 doi | |
| 035 | |a (CaBNVSL)slc19537235 | ||
| 035 | |a (OCoLC)994503960 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.32 |b .G546 2017e | |
| 082 | 7 | |a 658.8/342 |2 23 | |
| 245 | 0 | 0 | |a Global observations of the influence of culture on consumer buying behavior |c Sarmistha Sarma, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2017] | |
| 300 | |a 25 PDFs (xxi, 375 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and "bizarre" tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede's culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/18/2017). | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumer behavior |v Cross-cultural studies. | |
| 650 | 0 | |a Consumers' preferences. | |
| 700 | 1 | |a Sarma, Sarmistha, |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | |c (Original) |w (DLC)2017009376 | |
| 776 | 0 | 8 | |i Print version: |z 1522527273 |z 9781522527275 |w (DLC) 2017009376 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00178538 |
|---|---|
| _version_ | 1816797078602383360 |
| adam_text | |
| any_adam_object | |
| author2 | Sarma, Sarmistha |
| author2_role | edt |
| author2_variant | s s ss |
| author_facet | Sarma, Sarmistha |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .G546 2017e |
| callnumber-search | HF5415.32 .G546 2017e |
| callnumber-sort | HF 45415.32 G546 42017E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and "bizarre" tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede's culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation. |
| ctrlnum | (CaBNVSL)slc19537235 (OCoLC)994503960 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03817nam a2200457 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00178538</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20170717114644.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn |||m|||a</controlfield><controlfield tag="008">170718s2017 pau fob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2017009376</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522527282</subfield><subfield code="q">ebook</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781522527275</subfield><subfield code="q">hardcover</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-2727-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc19537235</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)994503960</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.32</subfield><subfield code="b">.G546 2017e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Global observations of the influence of culture on consumer buying behavior </subfield><subfield code="c">Sarmistha Sarma, editor.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :</subfield><subfield code="b">IGI Global,</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">25 PDFs (xxi, 375 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and "bizarre" tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede's culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 07/18/2017).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="v">Cross-cultural studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers' preferences.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sarma, Sarmistha,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2017009376</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1522527273</subfield><subfield code="z">9781522527275</subfield><subfield code="w">(DLC) 2017009376</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00178538 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:51:51Z |
| institution | BVB |
| isbn | 9781522527282 |
| language | English |
| oclc_num | 994503960 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | 25 PDFs (xxi, 375 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | IGI Global, |
| record_format | marc |
| spelling | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma, editor. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017] 25 PDFs (xxi, 375 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and "bizarre" tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede's culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation. Restricted to subscribers or individual electronic text purchasers. "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/18/2017). Consumer behavior. Consumer behavior Cross-cultural studies. Consumers' preferences. Sarma, Sarmistha, editor. IGI Global, publisher. (Original) (DLC)2017009376 Print version: 1522527273 9781522527275 (DLC) 2017009376 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5 Volltext |
| spellingShingle | Global observations of the influence of culture on consumer buying behavior Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and "bizarre" tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede's culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation. Consumer behavior. Consumer behavior Cross-cultural studies. Consumers' preferences. |
| title | Global observations of the influence of culture on consumer buying behavior |
| title_auth | Global observations of the influence of culture on consumer buying behavior |
| title_exact_search | Global observations of the influence of culture on consumer buying behavior |
| title_full | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma, editor. |
| title_fullStr | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma, editor. |
| title_full_unstemmed | Global observations of the influence of culture on consumer buying behavior Sarmistha Sarma, editor. |
| title_short | Global observations of the influence of culture on consumer buying behavior |
| title_sort | global observations of the influence of culture on consumer buying behavior |
| topic | Consumer behavior. Consumer behavior Cross-cultural studies. Consumers' preferences. |
| topic_facet | Consumer behavior. Consumer behavior Cross-cultural studies. Consumers' preferences. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5 |
| work_keys_str_mv | AT sarmasarmistha globalobservationsoftheinfluenceofcultureonconsumerbuyingbehavior AT igiglobal globalobservationsoftheinfluenceofcultureonconsumerbuyingbehavior |