Handbook of research on strategic alliances and value co-creation in the service industry:

"[This book] is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture the...

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Bibliographic Details
Other Authors: Cohen, Yuval (Editor), Rozenes, Shai (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [2017]
Subjects:
Online Access:DE-862
DE-863
Summary:"[This book] is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry"--Provided by publisher.
Physical Description:PDFs (507 Seiten) : illustrations.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9781522520856
Access:Restricted to subscribers or individual electronic text purchasers.

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