Encouraging participative consumerism through evolutionary digital marketing: emerging research and opportunity
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline m...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA :
IGI Global,
[2017]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"-- |
| Beschreibung: | PDFs (ix, 222 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references (pages 200-219) and index. |
| ISBN: | 9781683180173 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 264 | 4 | |c ©2017 | |
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| 588 | |a Description based on title screen (IGI Global, viewed 06/19//2017). | ||
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Datensatz im Suchindex
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| id | ZDB-98-IGB-00147406 |
| illustrated | Illustrated |
| indexdate | 2024-07-16T15:51:48Z |
| institution | BVB |
| isbn | 9781683180173 |
| language | English |
| oclc_num | 990941887 |
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| physical | PDFs (ix, 222 pages) : illustrations. Also available in print. |
| psigel | ZDB-98-IGB |
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| publishDateSearch | 2017 |
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| publisher | IGI Global, |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Kaufmann, Hans Ruediger, 1958- author. Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Hans Ruediger Kaufmann, Agapi Manarioti. Hershey, PA : IGI Global, [2017] ©2017 PDFs (ix, 222 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references (pages 200-219) and index. Restricted to subscribers or individual electronic text purchasers. "This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/19//2017). Consumer behavior. Internet marketing. Manarioti, Agapi 1979- author. IGI Global, publisher. (Original) (DLC)2016057708 Print version: 1683180127 9781683180128 (DLC) 2016057708 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8 Volltext |
| spellingShingle | Kaufmann, Hans Ruediger, 1958- Manarioti, Agapi 1979- Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Consumer behavior. Internet marketing. |
| title | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_auth | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_exact_search | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_full | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Hans Ruediger Kaufmann, Agapi Manarioti. |
| title_fullStr | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Hans Ruediger Kaufmann, Agapi Manarioti. |
| title_full_unstemmed | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Hans Ruediger Kaufmann, Agapi Manarioti. |
| title_short | Encouraging participative consumerism through evolutionary digital marketing |
| title_sort | encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_sub | emerging research and opportunity |
| topic | Consumer behavior. Internet marketing. |
| topic_facet | Consumer behavior. Internet marketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8 |
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