Capturing, analyzing, and managing word-of-mouth in the digital marketplace:
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by publisher. |
| Beschreibung: | PDFs (339 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781466694507 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Capturing, analyzing, and managing word-of-mouth in the digital marketplace |c Sumangla Rathore and Avinash Panwar, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : |b IGI Global, |c [2016] | |
| 300 | |a PDFs (339 pages) : |b illustrations. | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadırcı, Aysegül Sagkaya Güngör -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskın Dirsehan -- | |
| 505 | 8 | |a Facebook experience is different: an empirical study in Indian context / Punita Duhan, Anurag Singh -- Investigating impact of electronic word of mouth on consumer purchase intention / Shubham Goswami -- E-WOM issues and challenges: a study with respect to the FMCG sector / Dhiraj Jain, Yuvraj Sharma -- Is it worth sharing?: evaluating the role of content and emotions in viral marketing / Moumita Roy -- Impact of online reviews on purchasing decisions: an empirical study among Indian Academicians / Dhiraj Jain, Lovish Bhansali, K. Sanal Nair. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 09/12/2015). | ||
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Telemarketing. | |
| 653 | |a Blogging | ||
| 653 | |a Brand building | ||
| 653 | |a Competitive advantage | ||
| 653 | |a Facebook | ||
| 653 | |a Purchasing behavior | ||
| 653 | |a Social media | ||
| 653 | |a Tourism promotion | ||
| 653 | |a Viral marketing | ||
| 700 | 1 | |a Panwar, Avinash |d 1977- |e editor. | |
| 700 | 1 | |a Rathore, Sumangla |d 1978- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| 049 | |a DE-863 | ||
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| author_facet | Panwar, Avinash 1977- Rathore, Sumangla 1978- |
| building | Verbundindex |
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| contents | Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadırcı, Aysegül Sagkaya Güngör -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskın Dirsehan -- Facebook experience is different: an empirical study in Indian context / Punita Duhan, Anurag Singh -- Investigating impact of electronic word of mouth on consumer purchase intention / Shubham Goswami -- E-WOM issues and challenges: a study with respect to the FMCG sector / Dhiraj Jain, Yuvraj Sharma -- Is it worth sharing?: evaluating the role of content and emotions in viral marketing / Moumita Roy -- Impact of online reviews on purchasing decisions: an empirical study among Indian Academicians / Dhiraj Jain, Lovish Bhansali, K. Sanal Nair. |
| ctrlnum | (CaBNVSL)gtp00563878 (OCoLC)921283966 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore and Avinash Panwar, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2016] PDFs (339 pages) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadırcı, Aysegül Sagkaya Güngör -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskın Dirsehan -- Facebook experience is different: an empirical study in Indian context / Punita Duhan, Anurag Singh -- Investigating impact of electronic word of mouth on consumer purchase intention / Shubham Goswami -- E-WOM issues and challenges: a study with respect to the FMCG sector / Dhiraj Jain, Yuvraj Sharma -- Is it worth sharing?: evaluating the role of content and emotions in viral marketing / Moumita Roy -- Impact of online reviews on purchasing decisions: an empirical study among Indian Academicians / Dhiraj Jain, Lovish Bhansali, K. Sanal Nair. Restricted to subscribers or individual electronic text purchasers. "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 09/12/2015). Online social networks. Telemarketing. Blogging Brand building Competitive advantage Purchasing behavior Social media Tourism promotion Viral marketing Panwar, Avinash 1977- editor. Rathore, Sumangla 1978- editor. IGI Global, publisher. (Original) (DLC)2015028183 Print version: 1466694491 9781466694491 (DLC) 2015028183 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9449-1 Volltext |
| spellingShingle | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadırcı, Aysegül Sagkaya Güngör -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskın Dirsehan -- Facebook experience is different: an empirical study in Indian context / Punita Duhan, Anurag Singh -- Investigating impact of electronic word of mouth on consumer purchase intention / Shubham Goswami -- E-WOM issues and challenges: a study with respect to the FMCG sector / Dhiraj Jain, Yuvraj Sharma -- Is it worth sharing?: evaluating the role of content and emotions in viral marketing / Moumita Roy -- Impact of online reviews on purchasing decisions: an empirical study among Indian Academicians / Dhiraj Jain, Lovish Bhansali, K. Sanal Nair. Online social networks. Telemarketing. |
| title | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_auth | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_exact_search | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_full | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore and Avinash Panwar, editors. |
| title_fullStr | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore and Avinash Panwar, editors. |
| title_full_unstemmed | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore and Avinash Panwar, editors. |
| title_short | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_sort | capturing analyzing and managing word of mouth in the digital marketplace |
| topic | Online social networks. Telemarketing. |
| topic_facet | Online social networks. Telemarketing. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9449-1 |
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