Engaging consumers through branded entertainment and convergent media:
"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher.
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA)
IGI Global
[2015]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher. |
| Physical Description: | PDFs (353 Seiten) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781466683433 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Engaging consumers through branded entertainment and convergent media |c Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) |b IGI Global |c [2015] | |
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| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Branded entertainment: past, present, and future / José Martí-Parreño, Carla Ruiz-Mafé, Lisa L. Scribner -- A classification of branded entertainment based on psychological levels of processing / Jesús Bermejo-Berros -- Author-as-franchise-product: Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment / Matthew Freeman -- A theoretical model for the study of persuasive communication through digital games / Teresa de la Hera Conde-Pumpido -- The role of online social interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller, Andreea Catalina Marin -- Product placement in video games: image transference among emotions / Inés Küster [and 4 others] -- Sitcoms make you laugh and recycle: exploring the concept of behavior placements / Christine Kowalczyk, Jennifer Martinez -- Product placement in the pharmaceutical industry: the case of Sinemet in ER / Jose Enrique De la rubia Orti [and 3 others] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí-Parreño, Lisa L. Scribner, Carla Ruiz-Mafé -- Involving customers through co-creation: an approach from the fashion industry / Desamparados Pardo-Cuenca, Vicente Javier Prado-Gascó. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed 06/27/2015). | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product placement in mass media. | |
| 653 | |a Branded casual games | ||
| 653 | |a Branded content | ||
| 653 | |a Cross-cultural issues | ||
| 653 | |a Ethical issues | ||
| 653 | |a Gamification | ||
| 653 | |a Product placement | ||
| 653 | |a Serious games | ||
| 653 | |a Social networking | ||
| 700 | 1 | |a Martí Parreño, José |e editor. | |
| 700 | 1 | |a Ruiz Mafe, Carla |d 1973- |e editor. | |
| 700 | 1 | |a Scribner, Lisa |d 1967- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
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| adam_text | |
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| author2 | Martí Parreño, José Ruiz Mafe, Carla 1973- Scribner, Lisa 1967- |
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| author_facet | Martí Parreño, José Ruiz Mafe, Carla 1973- Scribner, Lisa 1967- |
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| contents | Branded entertainment: past, present, and future / José Martí-Parreño, Carla Ruiz-Mafé, Lisa L. Scribner -- A classification of branded entertainment based on psychological levels of processing / Jesús Bermejo-Berros -- Author-as-franchise-product: Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment / Matthew Freeman -- A theoretical model for the study of persuasive communication through digital games / Teresa de la Hera Conde-Pumpido -- The role of online social interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller, Andreea Catalina Marin -- Product placement in video games: image transference among emotions / Inés Küster [and 4 others] -- Sitcoms make you laugh and recycle: exploring the concept of behavior placements / Christine Kowalczyk, Jennifer Martinez -- Product placement in the pharmaceutical industry: the case of Sinemet in ER / Jose Enrique De la rubia Orti [and 3 others] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí-Parreño, Lisa L. Scribner, Carla Ruiz-Mafé -- Involving customers through co-creation: an approach from the fashion industry / Desamparados Pardo-Cuenca, Vicente Javier Prado-Gascó. |
| ctrlnum | (CaBNVSL)gtp00563118 (OCoLC)912277269 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:26Z |
| institution | BVB |
| isbn | 9781466683433 |
| language | English |
| oclc_num | 912277269 |
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| physical | PDFs (353 Seiten) : illustrations. Also available in print. |
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| spelling | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) IGI Global [2015] PDFs (353 Seiten) : illustrations. text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Branded entertainment: past, present, and future / José Martí-Parreño, Carla Ruiz-Mafé, Lisa L. Scribner -- A classification of branded entertainment based on psychological levels of processing / Jesús Bermejo-Berros -- Author-as-franchise-product: Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment / Matthew Freeman -- A theoretical model for the study of persuasive communication through digital games / Teresa de la Hera Conde-Pumpido -- The role of online social interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller, Andreea Catalina Marin -- Product placement in video games: image transference among emotions / Inés Küster [and 4 others] -- Sitcoms make you laugh and recycle: exploring the concept of behavior placements / Christine Kowalczyk, Jennifer Martinez -- Product placement in the pharmaceutical industry: the case of Sinemet in ER / Jose Enrique De la rubia Orti [and 3 others] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí-Parreño, Lisa L. Scribner, Carla Ruiz-Mafé -- Involving customers through co-creation: an approach from the fashion industry / Desamparados Pardo-Cuenca, Vicente Javier Prado-Gascó. Restricted to subscribers or individual electronic text purchasers. "This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 06/27/2015). Branding (Marketing) Product placement in mass media. Branded casual games Branded content Cross-cultural issues Ethical issues Gamification Product placement Serious games Social networking Martí Parreño, José editor. Ruiz Mafe, Carla 1973- editor. Scribner, Lisa 1967- editor. IGI Global, publisher. (Original) (DLC)2015006724 Print version: 1466683422 9781466683426 (DLC) 2015006724 |
| spellingShingle | Engaging consumers through branded entertainment and convergent media Branded entertainment: past, present, and future / José Martí-Parreño, Carla Ruiz-Mafé, Lisa L. Scribner -- A classification of branded entertainment based on psychological levels of processing / Jesús Bermejo-Berros -- Author-as-franchise-product: Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment / Matthew Freeman -- A theoretical model for the study of persuasive communication through digital games / Teresa de la Hera Conde-Pumpido -- The role of online social interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller, Andreea Catalina Marin -- Product placement in video games: image transference among emotions / Inés Küster [and 4 others] -- Sitcoms make you laugh and recycle: exploring the concept of behavior placements / Christine Kowalczyk, Jennifer Martinez -- Product placement in the pharmaceutical industry: the case of Sinemet in ER / Jose Enrique De la rubia Orti [and 3 others] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí-Parreño, Lisa L. Scribner, Carla Ruiz-Mafé -- Involving customers through co-creation: an approach from the fashion industry / Desamparados Pardo-Cuenca, Vicente Javier Prado-Gascó. Branding (Marketing) Product placement in mass media. |
| title | Engaging consumers through branded entertainment and convergent media |
| title_auth | Engaging consumers through branded entertainment and convergent media |
| title_exact_search | Engaging consumers through branded entertainment and convergent media |
| title_full | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, editors. |
| title_fullStr | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, editors. |
| title_full_unstemmed | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, editors. |
| title_short | Engaging consumers through branded entertainment and convergent media |
| title_sort | engaging consumers through branded entertainment and convergent media |
| topic | Branding (Marketing) Product placement in mass media. |
| topic_facet | Branding (Marketing) Product placement in mass media. |
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