Marketing strategies for higher education institutions: technological considerations and practices
"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher. |
| Beschreibung: | electronic texts (317 p.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466640153 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Marketing strategies for higher education institutions |h [electronic resource] |b technological considerations and practices |c Purnendu Tripathi and Siran Mukerji, editors. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2013. | ||
| 300 | |a electronic texts (317 p.) : |b digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a What is the secret of successful university brands? / Chris Chapleo -- Marketing educational programs through technology and the right philosophies / Victor C. X. Wang -- Business lessons for higher education marketing / Ruth Gannon Cook, Kathryn Ley -- Identifying the basis for segmenting higher education: evidence from Egypt / Maha Mourad, Hamed M. Shamma -- A mobile market: opportunities and strategies in higher education / Thomas J. Hayes, Mary M. Walker -- Mediating effects of study outcomes on student experience and loyalty: a comparison of home and international students / Vanessa Ann Quintal, Tekle Shanka, Pattamaporn Chuanuwatanakul -- They're here, now how do you keep them?: lessons learned with first year college students / Ruth Gannon Cook -- How technologies can localize learners in multicultural space: a newly developed "global studies" curriculum / Gilbert Ahamer -- Higher education marketing: a study on the impact of social media on study selection and university choice / Efthymios Constantinides, Marc C. Zinck Stagno -- Using social network sites for higher education marketing and recruitment / Natalia Rekhter -- The Use of Facebook as a marketing tool by private educational institutions in Singapore / H. K. Leng -- Marketing to and developing faculty members to create high quality, highly interactive online courses / Jace Hargis -- Increasing graduate education relevance through innovative marketing: interview with Mike Scorzo / Lynn Wilson -- E-service delivery in higher education: meeting MBA student expectations / Matt Elbeck, Brian A. Vander Schee -- Technology in marketing education: insights from sales training / Eileen Bridges -- Service recovery encounters in the classroom: exploring the attributes of professors desired by male and female students / Sneha Chandra, Thorsten Gruber, Anthony Lowrie -- You name it: comparing holistic and analytical rating methods of eliciting preferences in naming an online program using ranks as a concurrent validity criterion / Michael J. Roszkowski, Scott Spreat -- Co-constructing a learning community: a tool for developing international understanding / Chris Robertson -- Assessing learning via Web 2.0 technologies: a dichotomy / Victor C. X. Wang, Beth Kania-Gosche -- Lighting the fires of entrepreneurialism?: constructions of meaning in an English inner city academy / Philip A. Woods, Glenys J. Woods. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed April 17, 2013). | ||
| 650 | 0 | |a Education, Higher |x Marketing. | |
| 650 | 0 | |a Education, Higher |x Marketing |x Technological innovations. | |
| 653 | |a Digital service and education | ||
| 653 | |a Direct marketing for educational programs | ||
| 653 | |a E-marketing | ||
| 653 | |a Educational marketing research | ||
| 653 | |a Green marketing for education | ||
| 653 | |a Web 2.0 technologies and educational marketing | ||
| 700 | 1 | |a Mukerji, Siran. | |
| 700 | 1 | |a Tripathi, Purnendu |d 1975- | |
| 710 | 2 | |a IGI Global. | |
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| contents | What is the secret of successful university brands? / Chris Chapleo -- Marketing educational programs through technology and the right philosophies / Victor C. X. Wang -- Business lessons for higher education marketing / Ruth Gannon Cook, Kathryn Ley -- Identifying the basis for segmenting higher education: evidence from Egypt / Maha Mourad, Hamed M. Shamma -- A mobile market: opportunities and strategies in higher education / Thomas J. Hayes, Mary M. Walker -- Mediating effects of study outcomes on student experience and loyalty: a comparison of home and international students / Vanessa Ann Quintal, Tekle Shanka, Pattamaporn Chuanuwatanakul -- They're here, now how do you keep them?: lessons learned with first year college students / Ruth Gannon Cook -- How technologies can localize learners in multicultural space: a newly developed "global studies" curriculum / Gilbert Ahamer -- Higher education marketing: a study on the impact of social media on study selection and university choice / Efthymios Constantinides, Marc C. Zinck Stagno -- Using social network sites for higher education marketing and recruitment / Natalia Rekhter -- The Use of Facebook as a marketing tool by private educational institutions in Singapore / H. K. Leng -- Marketing to and developing faculty members to create high quality, highly interactive online courses / Jace Hargis -- Increasing graduate education relevance through innovative marketing: interview with Mike Scorzo / Lynn Wilson -- E-service delivery in higher education: meeting MBA student expectations / Matt Elbeck, Brian A. Vander Schee -- Technology in marketing education: insights from sales training / Eileen Bridges -- Service recovery encounters in the classroom: exploring the attributes of professors desired by male and female students / Sneha Chandra, Thorsten Gruber, Anthony Lowrie -- You name it: comparing holistic and analytical rating methods of eliciting preferences in naming an online program using ranks as a concurrent validity criterion / Michael J. Roszkowski, Scott Spreat -- Co-constructing a learning community: a tool for developing international understanding / Chris Robertson -- Assessing learning via Web 2.0 technologies: a dichotomy / Victor C. X. Wang, Beth Kania-Gosche -- Lighting the fires of entrepreneurialism?: constructions of meaning in an English inner city academy / Philip A. Woods, Glenys J. Woods. |
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| dewey-ones | 378 - Higher education (Tertiary education) |
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| dewey-search | 378.0688 |
| dewey-sort | 3378.0688 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00073559 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:45Z |
| institution | BVB |
| isbn | 9781466640153 (ebook) |
| language | English |
| oclc_num | 840822538 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | electronic texts (317 p.) : digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
| record_format | marc |
| spelling | Marketing strategies for higher education institutions [electronic resource] technological considerations and practices Purnendu Tripathi and Siran Mukerji, editors. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013. electronic texts (317 p.) : digital files. Includes bibliographical references. What is the secret of successful university brands? / Chris Chapleo -- Marketing educational programs through technology and the right philosophies / Victor C. X. Wang -- Business lessons for higher education marketing / Ruth Gannon Cook, Kathryn Ley -- Identifying the basis for segmenting higher education: evidence from Egypt / Maha Mourad, Hamed M. Shamma -- A mobile market: opportunities and strategies in higher education / Thomas J. Hayes, Mary M. Walker -- Mediating effects of study outcomes on student experience and loyalty: a comparison of home and international students / Vanessa Ann Quintal, Tekle Shanka, Pattamaporn Chuanuwatanakul -- They're here, now how do you keep them?: lessons learned with first year college students / Ruth Gannon Cook -- How technologies can localize learners in multicultural space: a newly developed "global studies" curriculum / Gilbert Ahamer -- Higher education marketing: a study on the impact of social media on study selection and university choice / Efthymios Constantinides, Marc C. Zinck Stagno -- Using social network sites for higher education marketing and recruitment / Natalia Rekhter -- The Use of Facebook as a marketing tool by private educational institutions in Singapore / H. K. Leng -- Marketing to and developing faculty members to create high quality, highly interactive online courses / Jace Hargis -- Increasing graduate education relevance through innovative marketing: interview with Mike Scorzo / Lynn Wilson -- E-service delivery in higher education: meeting MBA student expectations / Matt Elbeck, Brian A. Vander Schee -- Technology in marketing education: insights from sales training / Eileen Bridges -- Service recovery encounters in the classroom: exploring the attributes of professors desired by male and female students / Sneha Chandra, Thorsten Gruber, Anthony Lowrie -- You name it: comparing holistic and analytical rating methods of eliciting preferences in naming an online program using ranks as a concurrent validity criterion / Michael J. Roszkowski, Scott Spreat -- Co-constructing a learning community: a tool for developing international understanding / Chris Robertson -- Assessing learning via Web 2.0 technologies: a dichotomy / Victor C. X. Wang, Beth Kania-Gosche -- Lighting the fires of entrepreneurialism?: constructions of meaning in an English inner city academy / Philip A. Woods, Glenys J. Woods. Restricted to subscribers or individual electronic text purchasers. "Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed April 17, 2013). Education, Higher Marketing. Education, Higher Marketing Technological innovations. Digital service and education Direct marketing for educational programs E-marketing Educational marketing research Green marketing for education Web 2.0 technologies and educational marketing Mukerji, Siran. Tripathi, Purnendu 1975- IGI Global. (Original) (DLC)2013001742 Print version: 1466640146 9781466640146 (DLC) 2013001742 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6 Volltext |
| spellingShingle | Marketing strategies for higher education institutions technological considerations and practices What is the secret of successful university brands? / Chris Chapleo -- Marketing educational programs through technology and the right philosophies / Victor C. X. Wang -- Business lessons for higher education marketing / Ruth Gannon Cook, Kathryn Ley -- Identifying the basis for segmenting higher education: evidence from Egypt / Maha Mourad, Hamed M. Shamma -- A mobile market: opportunities and strategies in higher education / Thomas J. Hayes, Mary M. Walker -- Mediating effects of study outcomes on student experience and loyalty: a comparison of home and international students / Vanessa Ann Quintal, Tekle Shanka, Pattamaporn Chuanuwatanakul -- They're here, now how do you keep them?: lessons learned with first year college students / Ruth Gannon Cook -- How technologies can localize learners in multicultural space: a newly developed "global studies" curriculum / Gilbert Ahamer -- Higher education marketing: a study on the impact of social media on study selection and university choice / Efthymios Constantinides, Marc C. Zinck Stagno -- Using social network sites for higher education marketing and recruitment / Natalia Rekhter -- The Use of Facebook as a marketing tool by private educational institutions in Singapore / H. K. Leng -- Marketing to and developing faculty members to create high quality, highly interactive online courses / Jace Hargis -- Increasing graduate education relevance through innovative marketing: interview with Mike Scorzo / Lynn Wilson -- E-service delivery in higher education: meeting MBA student expectations / Matt Elbeck, Brian A. Vander Schee -- Technology in marketing education: insights from sales training / Eileen Bridges -- Service recovery encounters in the classroom: exploring the attributes of professors desired by male and female students / Sneha Chandra, Thorsten Gruber, Anthony Lowrie -- You name it: comparing holistic and analytical rating methods of eliciting preferences in naming an online program using ranks as a concurrent validity criterion / Michael J. Roszkowski, Scott Spreat -- Co-constructing a learning community: a tool for developing international understanding / Chris Robertson -- Assessing learning via Web 2.0 technologies: a dichotomy / Victor C. X. Wang, Beth Kania-Gosche -- Lighting the fires of entrepreneurialism?: constructions of meaning in an English inner city academy / Philip A. Woods, Glenys J. Woods. Education, Higher Marketing. Education, Higher Marketing Technological innovations. |
| title | Marketing strategies for higher education institutions technological considerations and practices |
| title_auth | Marketing strategies for higher education institutions technological considerations and practices |
| title_exact_search | Marketing strategies for higher education institutions technological considerations and practices |
| title_full | Marketing strategies for higher education institutions [electronic resource] technological considerations and practices Purnendu Tripathi and Siran Mukerji, editors. |
| title_fullStr | Marketing strategies for higher education institutions [electronic resource] technological considerations and practices Purnendu Tripathi and Siran Mukerji, editors. |
| title_full_unstemmed | Marketing strategies for higher education institutions [electronic resource] technological considerations and practices Purnendu Tripathi and Siran Mukerji, editors. |
| title_short | Marketing strategies for higher education institutions |
| title_sort | marketing strategies for higher education institutions technological considerations and practices |
| title_sub | technological considerations and practices |
| topic | Education, Higher Marketing. Education, Higher Marketing Technological innovations. |
| topic_facet | Education, Higher Marketing. Education, Higher Marketing Technological innovations. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6 |
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