Transdisciplinary marketing concepts and emergent methods for virtual environments:
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher. |
| Beschreibung: | electronic texts (305 p.) : digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781466618626 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 505 | 0 | |a Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California wineries / Roblyn Simeon, Lutfus Sayeed -- Drivers and barriers to online social networks' usage: the case of Facebook / Riyad Eid, Emrys Hughes -- New digital media marketing and micro business: a UK perspective / Cindy Millman, Hatem El-Gohary -- E-commerce adoption by micro firms: a qualitative investigation in the UK tourism sector / Cindy Millman -- The web site and brand trust as antecedents of online loyalty: results from four countries / Horst Treiblmaier, Larry Neale, Sandy Chong -- Balancing growth: a conceptual framework for evaluating ICT readiness in SMEs / Romano Dyerson, Riccardo Spinelli -- Online social media as a driver of buzz marketing: who's riding? / Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar -- Automatic categorization of reviews and opinions of internet e-shopping customers / Jan Žižka, Vadim Rukavitsyn -- Competition in online comparison shopping services / Jani Saastamoinen -- Consumer-to-consumer internet auction models / Timothy L. Y. Leung, William J. Knottenbelt -- Predicting the usage intention of social network games: an intrinsic-extrinsic motivation theory perspective / Chiao-Chen Chang, Yang-Chieh Chin -- Creating competitive advantage by using data mining technique as an innovative method for decision making process in business / Mert Bal, Yasemin Bal, Ayse Demirhan -- Comparing effectiveness of e-learning training and traditional training in industrial safety and health / Norlinda Binti Mohd Rozar, Abdullah Bin Ibrahim, Muhammad Ashlyzan Bin Razik -- Social media impact on holiday travel planning: the case of the Russian and the FSU markets / John Fotis, Dimitrios Buhalis, Nicos Rossides -- Factors affecting the success of online branding: an empirical study / Riyad Eid, Raja Yahya Al Sharief, Laila Hussein -- Systems development methodology for mobile commerce applications: agile vs. traditional / Muazzan Binsaleh, Shahizan Hassan -- Promoting wine on the internet: an exploratory study of the Portuguese wine blog community / J. Freitas Santos -- Hotels pricing at travel search engines / Anastasios A. Economides, Antonia Kontaratou. | |
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| 588 | |a Description based on title screen (IGI Global, viewed May 24, 2012). | ||
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| 653 | |a Conceptualization of online marketing | ||
| 653 | |a E-mail marketing | ||
| 653 | |a Legal issues related to online marketing | ||
| 653 | |a Measuring online marketing performance | ||
| 653 | |a Online advertising | ||
| 653 | |a Online branding | ||
| 653 | |a Online marketing strategies | ||
| 653 | |a Search Engine Optimization (SEO) | ||
| 653 | |a Web analytics | ||
| 653 | |a Web usability | ||
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| contents | Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California wineries / Roblyn Simeon, Lutfus Sayeed -- Drivers and barriers to online social networks' usage: the case of Facebook / Riyad Eid, Emrys Hughes -- New digital media marketing and micro business: a UK perspective / Cindy Millman, Hatem El-Gohary -- E-commerce adoption by micro firms: a qualitative investigation in the UK tourism sector / Cindy Millman -- The web site and brand trust as antecedents of online loyalty: results from four countries / Horst Treiblmaier, Larry Neale, Sandy Chong -- Balancing growth: a conceptual framework for evaluating ICT readiness in SMEs / Romano Dyerson, Riccardo Spinelli -- Online social media as a driver of buzz marketing: who's riding? / Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar -- Automatic categorization of reviews and opinions of internet e-shopping customers / Jan Žižka, Vadim Rukavitsyn -- Competition in online comparison shopping services / Jani Saastamoinen -- Consumer-to-consumer internet auction models / Timothy L. Y. Leung, William J. Knottenbelt -- Predicting the usage intention of social network games: an intrinsic-extrinsic motivation theory perspective / Chiao-Chen Chang, Yang-Chieh Chin -- Creating competitive advantage by using data mining technique as an innovative method for decision making process in business / Mert Bal, Yasemin Bal, Ayse Demirhan -- Comparing effectiveness of e-learning training and traditional training in industrial safety and health / Norlinda Binti Mohd Rozar, Abdullah Bin Ibrahim, Muhammad Ashlyzan Bin Razik -- Social media impact on holiday travel planning: the case of the Russian and the FSU markets / John Fotis, Dimitrios Buhalis, Nicos Rossides -- Factors affecting the success of online branding: an empirical study / Riyad Eid, Raja Yahya Al Sharief, Laila Hussein -- Systems development methodology for mobile commerce applications: agile vs. traditional / Muazzan Binsaleh, Shahizan Hassan -- Promoting wine on the internet: an exploratory study of the Portuguese wine blog community / J. Freitas Santos -- Hotels pricing at travel search engines / Anastasios A. Economides, Antonia Kontaratou. |
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| indexdate | 2024-11-26T14:51:48Z |
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| spelling | Transdisciplinary marketing concepts and emergent methods for virtual environments [electronic resource] Hatem El-Gohary, editor. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013. electronic texts (305 p.) : digital files. Includes bibliographical references. Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California wineries / Roblyn Simeon, Lutfus Sayeed -- Drivers and barriers to online social networks' usage: the case of Facebook / Riyad Eid, Emrys Hughes -- New digital media marketing and micro business: a UK perspective / Cindy Millman, Hatem El-Gohary -- E-commerce adoption by micro firms: a qualitative investigation in the UK tourism sector / Cindy Millman -- The web site and brand trust as antecedents of online loyalty: results from four countries / Horst Treiblmaier, Larry Neale, Sandy Chong -- Balancing growth: a conceptual framework for evaluating ICT readiness in SMEs / Romano Dyerson, Riccardo Spinelli -- Online social media as a driver of buzz marketing: who's riding? / Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar -- Automatic categorization of reviews and opinions of internet e-shopping customers / Jan Žižka, Vadim Rukavitsyn -- Competition in online comparison shopping services / Jani Saastamoinen -- Consumer-to-consumer internet auction models / Timothy L. Y. Leung, William J. Knottenbelt -- Predicting the usage intention of social network games: an intrinsic-extrinsic motivation theory perspective / Chiao-Chen Chang, Yang-Chieh Chin -- Creating competitive advantage by using data mining technique as an innovative method for decision making process in business / Mert Bal, Yasemin Bal, Ayse Demirhan -- Comparing effectiveness of e-learning training and traditional training in industrial safety and health / Norlinda Binti Mohd Rozar, Abdullah Bin Ibrahim, Muhammad Ashlyzan Bin Razik -- Social media impact on holiday travel planning: the case of the Russian and the FSU markets / John Fotis, Dimitrios Buhalis, Nicos Rossides -- Factors affecting the success of online branding: an empirical study / Riyad Eid, Raja Yahya Al Sharief, Laila Hussein -- Systems development methodology for mobile commerce applications: agile vs. traditional / Muazzan Binsaleh, Shahizan Hassan -- Promoting wine on the internet: an exploratory study of the Portuguese wine blog community / J. Freitas Santos -- Hotels pricing at travel search engines / Anastasios A. Economides, Antonia Kontaratou. Restricted to subscribers or individual electronic text purchasers. "This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed May 24, 2012). Internet marketing. Social media. Conceptualization of online marketing E-mail marketing Legal issues related to online marketing Measuring online marketing performance Online advertising Online branding Online marketing strategies Search Engine Optimization (SEO) Web analytics Web usability El-Gohary, Hatem 1970- IGI Global. (Original) (DLC)2012005410 Print version: 1466618612 9781466618619 (DLC) 2012005410 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-1861-9 Volltext |
| spellingShingle | Transdisciplinary marketing concepts and emergent methods for virtual environments Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California wineries / Roblyn Simeon, Lutfus Sayeed -- Drivers and barriers to online social networks' usage: the case of Facebook / Riyad Eid, Emrys Hughes -- New digital media marketing and micro business: a UK perspective / Cindy Millman, Hatem El-Gohary -- E-commerce adoption by micro firms: a qualitative investigation in the UK tourism sector / Cindy Millman -- The web site and brand trust as antecedents of online loyalty: results from four countries / Horst Treiblmaier, Larry Neale, Sandy Chong -- Balancing growth: a conceptual framework for evaluating ICT readiness in SMEs / Romano Dyerson, Riccardo Spinelli -- Online social media as a driver of buzz marketing: who's riding? / Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar -- Automatic categorization of reviews and opinions of internet e-shopping customers / Jan Žižka, Vadim Rukavitsyn -- Competition in online comparison shopping services / Jani Saastamoinen -- Consumer-to-consumer internet auction models / Timothy L. Y. Leung, William J. Knottenbelt -- Predicting the usage intention of social network games: an intrinsic-extrinsic motivation theory perspective / Chiao-Chen Chang, Yang-Chieh Chin -- Creating competitive advantage by using data mining technique as an innovative method for decision making process in business / Mert Bal, Yasemin Bal, Ayse Demirhan -- Comparing effectiveness of e-learning training and traditional training in industrial safety and health / Norlinda Binti Mohd Rozar, Abdullah Bin Ibrahim, Muhammad Ashlyzan Bin Razik -- Social media impact on holiday travel planning: the case of the Russian and the FSU markets / John Fotis, Dimitrios Buhalis, Nicos Rossides -- Factors affecting the success of online branding: an empirical study / Riyad Eid, Raja Yahya Al Sharief, Laila Hussein -- Systems development methodology for mobile commerce applications: agile vs. traditional / Muazzan Binsaleh, Shahizan Hassan -- Promoting wine on the internet: an exploratory study of the Portuguese wine blog community / J. Freitas Santos -- Hotels pricing at travel search engines / Anastasios A. Economides, Antonia Kontaratou. Internet marketing. Social media. |
| title | Transdisciplinary marketing concepts and emergent methods for virtual environments |
| title_auth | Transdisciplinary marketing concepts and emergent methods for virtual environments |
| title_exact_search | Transdisciplinary marketing concepts and emergent methods for virtual environments |
| title_full | Transdisciplinary marketing concepts and emergent methods for virtual environments [electronic resource] Hatem El-Gohary, editor. |
| title_fullStr | Transdisciplinary marketing concepts and emergent methods for virtual environments [electronic resource] Hatem El-Gohary, editor. |
| title_full_unstemmed | Transdisciplinary marketing concepts and emergent methods for virtual environments [electronic resource] Hatem El-Gohary, editor. |
| title_short | Transdisciplinary marketing concepts and emergent methods for virtual environments |
| title_sort | transdisciplinary marketing concepts and emergent methods for virtual environments |
| topic | Internet marketing. Social media. |
| topic_facet | Internet marketing. Social media. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-1861-9 |
| work_keys_str_mv | AT elgoharyhatem transdisciplinarymarketingconceptsandemergentmethodsforvirtualenvironments AT igiglobal transdisciplinarymarketingconceptsandemergentmethodsforvirtualenvironments |