Online multimedia advertising: techniques and technologies
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2011.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. |
| Physical Description: | 1 Online-Ressource (300 p.) : ill., digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781609601911 (ebook) |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00046009 | ||
| 003 | IGIG | ||
| 005 | 20120823103923.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 110324s2011 paua fob 000 0 eng d | ||
| 010 | |z 2010051809 | ||
| 020 | |a 9781609601911 (ebook) | ||
| 020 | |z 9781609601898 (hbk.) | ||
| 024 | 7 | |a 10.4018/978-1-60960-189-8 |2 doi | |
| 035 | |a (CaBNVSL)gtp00546712 | ||
| 035 | |a (OCoLC)807844580 | ||
| 040 | |a CaBNVSL |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF6146.I58 |b O56 2011eb | |
| 082 | 7 | |a 659.14/4 |2 22 | |
| 245 | 0 | 0 | |a Online multimedia advertising |h [electronic resource] |b techniques and technologies |c Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2011. | ||
| 300 | |a 1 Online-Ressource (300 p.) : |b ill., digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. | |
| 506 | 1 | |a Restricted to subscribers or individual electronic text purchasers. | |
| 520 | 3 | |a "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Description based on title screen (IGI Global, viewed Mar. 24, 2011). | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Multimedia systems. | |
| 653 | |a Adapting online advertising techniques to television | ||
| 653 | |a Audience intelligence in online advertising | ||
| 653 | |a Click-through rate estimation advertising | ||
| 653 | |a Content and attention aware overlay for online video | ||
| 653 | |a Contextual in-stream video advertising | ||
| 653 | |a Intelligent advertising | ||
| 653 | |a Online optimization of banner format and delivery | ||
| 653 | |a Personalized advertisement delivery | ||
| 653 | |a Targeted mobile advertisement | ||
| 653 | |a Virtual product placement | ||
| 700 | 1 | |a Hanjalic, A. | |
| 700 | 1 | |a Hua, Xian-Sheng |d 1973- | |
| 700 | 1 | |a Mei, Tao |d 1978- | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |w (DLC)2010051809 | |
| 776 | 0 | 8 | |i Print version: |z 1609601890 |z 9781609601898 |w (DLC) 2010051809 |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00046009 |
|---|---|
| _version_ | 1826942589355425792 |
| adam_text | |
| any_adam_object | |
| author2 | Hanjalic, A. Hua, Xian-Sheng 1973- Mei, Tao 1978- |
| author2_role | |
| author2_variant | a h ah x s h xsh t m tm |
| author_corporate | IGI Global |
| author_corporate_role | |
| author_facet | Hanjalic, A. Hua, Xian-Sheng 1973- Mei, Tao 1978- IGI Global |
| author_sort | Hanjalic, A. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 O56 2011eb |
| callnumber-search | HF6146.I58 O56 2011eb |
| callnumber-sort | HF 46146 I58 O56 42011EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. |
| ctrlnum | (CaBNVSL)gtp00546712 (OCoLC)807844580 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03793nam a2200565 a 4500</leader><controlfield tag="001">ZDB-98-IGB-00046009</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20120823103923.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">110324s2011 paua fob 000 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2010051809</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781609601911 (ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781609601898 (hbk.)</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-60960-189-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)gtp00546712</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)807844580</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6146.I58</subfield><subfield code="b">O56 2011eb</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.14/4</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Online multimedia advertising</subfield><subfield code="h">[electronic resource] </subfield><subfield code="b">techniques and technologies </subfield><subfield code="c">Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hershey, Pa. :</subfield><subfield code="b">IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),</subfield><subfield code="c">c2011.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (300 p.) :</subfield><subfield code="b">ill., digital files.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.].</subfield></datafield><datafield tag="506" ind1="1" ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed Mar. 24, 2011).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Multimedia systems.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Adapting online advertising techniques to television</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Audience intelligence in online advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Click-through rate estimation advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Content and attention aware overlay for online video</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Contextual in-stream video advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Intelligent advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Online optimization of banner format and delivery</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Personalized advertisement delivery</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Targeted mobile advertisement</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Virtual product placement</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hanjalic, A.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hua, Xian-Sheng</subfield><subfield code="d">1973-</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mei, Tao</subfield><subfield code="d">1978-</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">(Original)</subfield><subfield code="w">(DLC)2010051809</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">1609601890</subfield><subfield code="z">9781609601898</subfield><subfield code="w">(DLC) 2010051809</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-98-IGB-00046009 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:30:24Z |
| institution | BVB |
| isbn | 9781609601911 (ebook) |
| language | English |
| oclc_num | 807844580 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 Online-Ressource (300 p.) : ill., digital files. Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
| record_format | marc |
| spelling | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011. 1 Online-Ressource (300 p.) : ill., digital files. Includes bibliographical references. 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. Restricted to subscribers or individual electronic text purchasers. "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed Mar. 24, 2011). Internet advertising. Internet marketing. Multimedia systems. Adapting online advertising techniques to television Audience intelligence in online advertising Click-through rate estimation advertising Content and attention aware overlay for online video Contextual in-stream video advertising Intelligent advertising Online optimization of banner format and delivery Personalized advertisement delivery Targeted mobile advertisement Virtual product placement Hanjalic, A. Hua, Xian-Sheng 1973- Mei, Tao 1978- IGI Global. (Original) (DLC)2010051809 Print version: 1609601890 9781609601898 (DLC) 2010051809 |
| spellingShingle | Online multimedia advertising techniques and technologies 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. Internet advertising. Internet marketing. Multimedia systems. |
| title | Online multimedia advertising techniques and technologies |
| title_auth | Online multimedia advertising techniques and technologies |
| title_exact_search | Online multimedia advertising techniques and technologies |
| title_full | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| title_fullStr | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| title_full_unstemmed | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| title_short | Online multimedia advertising |
| title_sort | online multimedia advertising techniques and technologies |
| title_sub | techniques and technologies |
| topic | Internet advertising. Internet marketing. Multimedia systems. |
| topic_facet | Internet advertising. Internet marketing. Multimedia systems. |
| work_keys_str_mv | AT hanjalica onlinemultimediaadvertisingtechniquesandtechnologies AT huaxiansheng onlinemultimediaadvertisingtechniquesandtechnologies AT meitao onlinemultimediaadvertisingtechniquesandtechnologies AT igiglobal onlinemultimediaadvertisingtechniquesandtechnologies |