Online multimedia advertising: techniques and technologies
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. |
| Beschreibung: | electronic texts (300 p.) : ill., digital files. Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781609601911 (ebook) |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 0 | 0 | |a Online multimedia advertising |h [electronic resource] |b techniques and technologies |c Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| 260 | |a Hershey, Pa. : |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |c c2011. | ||
| 300 | |a electronic texts (300 p.) : |b ill., digital files. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed Mar. 24, 2011). | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Multimedia systems. | |
| 653 | |a Adapting online advertising techniques to television | ||
| 653 | |a Audience intelligence in online advertising | ||
| 653 | |a Click-through rate estimation advertising | ||
| 653 | |a Content and attention aware overlay for online video | ||
| 653 | |a Contextual in-stream video advertising | ||
| 653 | |a Intelligent advertising | ||
| 653 | |a Online optimization of banner format and delivery | ||
| 653 | |a Personalized advertisement delivery | ||
| 653 | |a Targeted mobile advertisement | ||
| 653 | |a Virtual product placement | ||
| 700 | 1 | |a Hanjalic, A. | |
| 700 | 1 | |a Hua, Xian-Sheng |d 1973- | |
| 700 | 1 | |a Mei, Tao |d 1978- | |
| 710 | 2 | |a IGI Global. | |
| 776 | 0 | |c (Original) |w (DLC)2010051809 | |
| 776 | 0 | 8 | |i Print version: |z 1609601890 |z 9781609601898 |w (DLC) 2010051809 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
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| author_facet | Hanjalic, A. Hua, Xian-Sheng 1973- Mei, Tao 1978- IGI Global |
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| contents | 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. |
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| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00046009 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:51:48Z |
| institution | BVB |
| isbn | 9781609601911 (ebook) |
| language | English |
| oclc_num | 807844580 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | electronic texts (300 p.) : ill., digital files. Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), |
| record_format | marc |
| spelling | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011. electronic texts (300 p.) : ill., digital files. Includes bibliographical references. 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. Restricted to subscribers or individual electronic text purchasers. "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed Mar. 24, 2011). Internet advertising. Internet marketing. Multimedia systems. Adapting online advertising techniques to television Audience intelligence in online advertising Click-through rate estimation advertising Content and attention aware overlay for online video Contextual in-stream video advertising Intelligent advertising Online optimization of banner format and delivery Personalized advertisement delivery Targeted mobile advertisement Virtual product placement Hanjalic, A. Hua, Xian-Sheng 1973- Mei, Tao 1978- IGI Global. (Original) (DLC)2010051809 Print version: 1609601890 9781609601898 (DLC) 2010051809 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 Volltext |
| spellingShingle | Online multimedia advertising techniques and technologies 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.]. Internet advertising. Internet marketing. Multimedia systems. |
| title | Online multimedia advertising techniques and technologies |
| title_auth | Online multimedia advertising techniques and technologies |
| title_exact_search | Online multimedia advertising techniques and technologies |
| title_full | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| title_fullStr | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| title_full_unstemmed | Online multimedia advertising [electronic resource] techniques and technologies Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. |
| title_short | Online multimedia advertising |
| title_sort | online multimedia advertising techniques and technologies |
| title_sub | techniques and technologies |
| topic | Internet advertising. Internet marketing. Multimedia systems. |
| topic_facet | Internet advertising. Internet marketing. Multimedia systems. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 |
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