Internformat: Myths and brands in vocational education /

Myths and brands in vocational education /:

This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although tran...

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Bibliographische Detailangaben
Weitere Verfasser:	Heikkinen, Anja (HerausgeberIn), Lassnigg, Lorenz (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2015.
Schlagworte:	Vocational education > Marketing. Social & cultural history. Educational strategies & policy. Industrial or vocational training. EDUCATION > Essays. EDUCATION > Organizations & Institutions. EDUCATION > Reference. Vocational education > Marketing
Online-Zugang:	Volltext
Zusammenfassung:	This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments.
Beschreibung:	1 online resource (vii, 248 pages)
Bibliographie:	Includes bibliographical references.
ISBN:	1443883239 9781443883238 1443880167 9781443880169

Internformat

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spelling	Myths and brands in vocational education / edited by Anja Heikkinen and Lorenz Lassnigg. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2015. 1 online resource (vii, 248 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from resource home page (ProQuest Ebook Central, viewed November 29, 2022). Includes bibliographical references. This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments. Vocational education Marketing. Social & cultural history. bicssc Educational strategies & policy. bicssc Industrial or vocational training. bicssc EDUCATION Essays. bisacsh EDUCATION Organizations & Institutions. bisacsh EDUCATION Reference. bisacsh Vocational education Marketing fast Heikkinen, Anja, editor. https://id.oclc.org/worldcat/entity/E39PCjHkYmBkvHbFVtd69gVdXq http://id.loc.gov/authorities/names/n91000308 Lassnigg, Lorenz, editor. https://id.oclc.org/worldcat/entity/E39PCjyWKKhQXVCgGhgQgb8DdP http://id.loc.gov/authorities/names/nr93037681 Print version: Myths and brands in vocational education. Newcastle upon Tyne Cambridge Scholars Publishing, 2015 9781443880169 (OCoLC)923731546 FWS01 ZDB-4-EDU FWS_PDA_EDU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1077485 Volltext
spellingShingle	Myths and brands in vocational education / Vocational education Marketing. Social & cultural history. bicssc Educational strategies & policy. bicssc Industrial or vocational training. bicssc EDUCATION Essays. bisacsh EDUCATION Organizations & Institutions. bisacsh EDUCATION Reference. bisacsh Vocational education Marketing fast
title	Myths and brands in vocational education /
title_auth	Myths and brands in vocational education /
title_exact_search	Myths and brands in vocational education /
title_full	Myths and brands in vocational education / edited by Anja Heikkinen and Lorenz Lassnigg.
title_fullStr	Myths and brands in vocational education / edited by Anja Heikkinen and Lorenz Lassnigg.
title_full_unstemmed	Myths and brands in vocational education / edited by Anja Heikkinen and Lorenz Lassnigg.
title_short	Myths and brands in vocational education /
title_sort	myths and brands in vocational education
topic	Vocational education Marketing. Social & cultural history. bicssc Educational strategies & policy. bicssc Industrial or vocational training. bicssc EDUCATION Essays. bisacsh EDUCATION Organizations & Institutions. bisacsh EDUCATION Reference. bisacsh Vocational education Marketing fast
topic_facet	Vocational education Marketing. Social & cultural history. Educational strategies & policy. Industrial or vocational training. EDUCATION Essays. EDUCATION Organizations & Institutions. EDUCATION Reference. Vocational education Marketing
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1077485
work_keys_str_mv	AT heikkinenanja mythsandbrandsinvocationaleducation AT lassnigglorenz mythsandbrandsinvocationaleducation

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