Reach :: create the biggest possible audience for your message, book, or cause /
"Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really co...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland, CA :
Berrett-Koehler Publishers,
[2022]
|
| Ausgabe: | First Edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time. This is a long-term process, and the audience may be modest-but it will be eager for whatever is provided. Ultimately, it's much better to be famous to a few than meh to the many"-- |
| Beschreibung: | 1 online resource (xi, 210 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781523000890 1523000899 9781523000883 1523000880 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
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| 003 | OCoLC | ||
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| 006 | m o d | ||
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| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d OCLCO |d YDX |d N$T |d YDX |d TOH |d OCLCO |d UKAHL |d OCLCQ |d OCLCO |d EBLCP |d OCLCQ |d TMA |d OCLCQ |d HOPLA | ||
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| 100 | 1 | |a Robinson, Becky, |e author. |0 http://id.loc.gov/authorities/names/no2017072541 | |
| 245 | 1 | 0 | |a Reach : |b create the biggest possible audience for your message, book, or cause / |c Becky Robinson. |
| 250 | |a First Edition. | ||
| 264 | 1 | |a Oakland, CA : |b Berrett-Koehler Publishers, |c [2022] | |
| 300 | |a 1 online resource (xi, 210 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time. This is a long-term process, and the audience may be modest-but it will be eager for whatever is provided. Ultimately, it's much better to be famous to a few than meh to the many"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 28, 2022). | ||
| 505 | 0 | |a Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Introduction: How Far Can You Reach? -- Chapter 1: Evaluating Your Current Approach to Building Traction for Your Message -- Chapter 2: What Do You Want to Be Known For? -- Chapter 3: Creating Your Brand -- Chapter 4: The Four Commitments -- Chapter 5: The Reach Framework -- Chapter 6: Your Permission-Based Email List -- Chapter 7: Content, Your Flexible Asset -- Chapter 8: Going beyond the Basics -- Chapter 9: Writing a Book to Expand Your Reach -- Chapter 10: Reach for Marginalized Voices | |
| 505 | 8 | |a Conclusion: Reach as Far as Possible -- Discussion Guide -- Appendix: Planning a Launch Campaign -- Notes -- Acknowledgments -- Index -- About the Author | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Robinson, Becky. |t Reach |b First Edition. |d Oakland, CA : Berrett-Koehler Publishers, [2022] |z 9781523000876 |w (DLC) 2021050951 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3017561 |3 Volltext |
| 938 | |a hoopla Digital |b HOPL |n MWT16385385 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL30793017 | ||
| 938 | |a YBP Library Services |b YANK |n 20534232 | ||
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| 938 | |a EBSCOhost |b EBSC |n 3017561 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1288423603 |
|---|---|
| _version_ | 1816796940611878912 |
| adam_text | |
| any_adam_object | |
| author | Robinson, Becky |
| author_GND | http://id.loc.gov/authorities/names/no2017072541 |
| author_facet | Robinson, Becky |
| author_role | aut |
| author_sort | Robinson, Becky |
| author_variant | b r br |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 .R53 2022 |
| callnumber-search | HF5414 .R53 2022 |
| callnumber-sort | HF 45414 R53 42022 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Introduction: How Far Can You Reach? -- Chapter 1: Evaluating Your Current Approach to Building Traction for Your Message -- Chapter 2: What Do You Want to Be Known For? -- Chapter 3: Creating Your Brand -- Chapter 4: The Four Commitments -- Chapter 5: The Reach Framework -- Chapter 6: Your Permission-Based Email List -- Chapter 7: Content, Your Flexible Asset -- Chapter 8: Going beyond the Basics -- Chapter 9: Writing a Book to Expand Your Reach -- Chapter 10: Reach for Marginalized Voices Conclusion: Reach as Far as Possible -- Discussion Guide -- Appendix: Planning a Launch Campaign -- Notes -- Acknowledgments -- Index -- About the Author |
| ctrlnum | (OCoLC)1288423603 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First Edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1288423603 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:40Z |
| institution | BVB |
| isbn | 9781523000890 1523000899 9781523000883 1523000880 |
| language | English |
| lccn | 2021050952 |
| oclc_num | 1288423603 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 210 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2022 |
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| publisher | Berrett-Koehler Publishers, |
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| spelling | Robinson, Becky, author. http://id.loc.gov/authorities/names/no2017072541 Reach : create the biggest possible audience for your message, book, or cause / Becky Robinson. First Edition. Oakland, CA : Berrett-Koehler Publishers, [2022] 1 online resource (xi, 210 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. "Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time. This is a long-term process, and the audience may be modest-but it will be eager for whatever is provided. Ultimately, it's much better to be famous to a few than meh to the many"-- Provided by publisher. Description based on online resource; title from digital title page (viewed on April 28, 2022). Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Introduction: How Far Can You Reach? -- Chapter 1: Evaluating Your Current Approach to Building Traction for Your Message -- Chapter 2: What Do You Want to Be Known For? -- Chapter 3: Creating Your Brand -- Chapter 4: The Four Commitments -- Chapter 5: The Reach Framework -- Chapter 6: Your Permission-Based Email List -- Chapter 7: Content, Your Flexible Asset -- Chapter 8: Going beyond the Basics -- Chapter 9: Writing a Book to Expand Your Reach -- Chapter 10: Reach for Marginalized Voices Conclusion: Reach as Far as Possible -- Discussion Guide -- Appendix: Planning a Launch Campaign -- Notes -- Acknowledgments -- Index -- About the Author Social media Marketing. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing sur Internet. Consommateurs Comportement. Consumer behavior fast Internet marketing fast Print version: Robinson, Becky. Reach First Edition. Oakland, CA : Berrett-Koehler Publishers, [2022] 9781523000876 (DLC) 2021050951 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3017561 Volltext |
| spellingShingle | Robinson, Becky Reach : create the biggest possible audience for your message, book, or cause / Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Introduction: How Far Can You Reach? -- Chapter 1: Evaluating Your Current Approach to Building Traction for Your Message -- Chapter 2: What Do You Want to Be Known For? -- Chapter 3: Creating Your Brand -- Chapter 4: The Four Commitments -- Chapter 5: The Reach Framework -- Chapter 6: Your Permission-Based Email List -- Chapter 7: Content, Your Flexible Asset -- Chapter 8: Going beyond the Basics -- Chapter 9: Writing a Book to Expand Your Reach -- Chapter 10: Reach for Marginalized Voices Conclusion: Reach as Far as Possible -- Discussion Guide -- Appendix: Planning a Launch Campaign -- Notes -- Acknowledgments -- Index -- About the Author Social media Marketing. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing sur Internet. Consommateurs Comportement. Consumer behavior fast Internet marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh87006429 |
| title | Reach : create the biggest possible audience for your message, book, or cause / |
| title_auth | Reach : create the biggest possible audience for your message, book, or cause / |
| title_exact_search | Reach : create the biggest possible audience for your message, book, or cause / |
| title_full | Reach : create the biggest possible audience for your message, book, or cause / Becky Robinson. |
| title_fullStr | Reach : create the biggest possible audience for your message, book, or cause / Becky Robinson. |
| title_full_unstemmed | Reach : create the biggest possible audience for your message, book, or cause / Becky Robinson. |
| title_short | Reach : |
| title_sort | reach create the biggest possible audience for your message book or cause |
| title_sub | create the biggest possible audience for your message, book, or cause / |
| topic | Social media Marketing. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing sur Internet. Consommateurs Comportement. Consumer behavior fast Internet marketing fast |
| topic_facet | Social media Marketing. Internet marketing. Consumer behavior. Marketing sur Internet. Consommateurs Comportement. Consumer behavior Internet marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3017561 |
| work_keys_str_mv | AT robinsonbecky reachcreatethebiggestpossibleaudienceforyourmessagebookorcause |