Consumer marketing.: 2022 /
"Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing 2022' categorizes consumer marketing tactics into 61 topics, each presented in...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Miramar, FL :
Richard K. Miller & Associates,
[2021]
|
| Ausgabe: | 7th edition. |
| Schriftenreihe: | RKMA market research ebook series.
Consumer marketing (Loganville, Ga.) ; 7th edition (2022) |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing 2022' categorizes consumer marketing tactics into 61 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, customer engagement, customer relationship management, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |
| Beschreibung: | "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 20, 2021. "ISSN: 2472-4920"--PDF title page verso. |
| Beschreibung: | 1 online resource (297 pages). |
| Bibliographie: | Includes bibliographical references (pages 295-297). |
| ISBN: | 9781577833154 1577833155 |
Internformat
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Consumer marketing. |n 2022 / |c by: Richard K. Miller and Kelli Washington. |
| 250 | |a 7th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2021] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (297 pages). | ||
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| 520 | |a "Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing 2022' categorizes consumer marketing tactics into 61 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, customer engagement, customer relationship management, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |c From publisher's website, viewed on October 20, 2021. | ||
| 504 | |a Includes bibliographical references (pages 295-297). | ||
| 505 | 0 | |a Part I: Overview. Consumer marketing ; Market research ; B2C marketing benchmarks -- Part II: Advertising. Advertising spending ; In-cinema advertising ; Magazine advertising ; Newspaper advertising ; Out-of-home advertising ; Radio advertising ; Television advertising ; Top advertisers ; Top advertising agencies -- Part III: Digital marketing. Digital advertising ; Email ; Mobile marketing ; Podcast advertising ; Search ; Voice search ; Social media marketing ; Digital video advertising ; Digital place-based video advertising ; Digital audio advertising ; Websites -- Part IV: Analyses. Artificial intelligence in marketing ; Branding ; Buy American initiatives ; Buy local initiatives ; Cause marketing ; Celebrity endorsements ; Content marketing ; Coupons ; Customer analytics ; Customer communications ; Customer relationship management ; Customer retention ; Customer service ; Data-driven marketing ; Direct marketing ; Direct selling ; Engagement ; Event & experiential marketing ; Generational marketing ; Gender-specific marketing ; Green marketing ; Hispanic marketing ; In-store tracking ; Inclusive marketing ; Influencer marketing ; Local marketing ; Location-based marketing ; Loyalty programs ; Naming rights ; Native advertising ; Online tracking ; Packaging ; Personalization ; Political advertising ; Pricing ; Privacy regulations ; Product placement ; Programmatic advertising ; Promotions ; Psychographic segmentation ; Shopper [in-store] marketing ; Social responsibility ; Small- and medium-sized business advertising & marketing ; Sponsorships -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Content marketing agencies -- Appendix E. Marketing blogs -- Appendix F. Marketing technology vendors -- Appendix G. Online resources -- Appendix H. Periodicals. | |
| 500 | |a "ISSN: 2472-4920"--PDF title page verso. | ||
| 588 | |a Description based on online resource; title from PDF title page (viewed on October 20, 2021). | ||
| 650 | 0 | |a Marketing |z United States |v Handbooks, manuals, etc. | |
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| 655 | 7 | |a Statistics. |2 fast |0 (OCoLC)fst01423727 | |
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| 655 | 7 | |a Statistiques. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author. | |
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| 758 | |i has work: |a 2022 Consumer marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwQjB4pq3YDj7XPKKpYxC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
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|---|---|
| _version_ | 1804748479441928192 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1 .M557 2021eb |
| callnumber-search | HF5415.1 .M557 2021eb |
| callnumber-sort | HF 45415.1 M557 42021EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Part I: Overview. Consumer marketing ; Market research ; B2C marketing benchmarks -- Part II: Advertising. Advertising spending ; In-cinema advertising ; Magazine advertising ; Newspaper advertising ; Out-of-home advertising ; Radio advertising ; Television advertising ; Top advertisers ; Top advertising agencies -- Part III: Digital marketing. Digital advertising ; Email ; Mobile marketing ; Podcast advertising ; Search ; Voice search ; Social media marketing ; Digital video advertising ; Digital place-based video advertising ; Digital audio advertising ; Websites -- Part IV: Analyses. Artificial intelligence in marketing ; Branding ; Buy American initiatives ; Buy local initiatives ; Cause marketing ; Celebrity endorsements ; Content marketing ; Coupons ; Customer analytics ; Customer communications ; Customer relationship management ; Customer retention ; Customer service ; Data-driven marketing ; Direct marketing ; Direct selling ; Engagement ; Event & experiential marketing ; Generational marketing ; Gender-specific marketing ; Green marketing ; Hispanic marketing ; In-store tracking ; Inclusive marketing ; Influencer marketing ; Local marketing ; Location-based marketing ; Loyalty programs ; Naming rights ; Native advertising ; Online tracking ; Packaging ; Personalization ; Political advertising ; Pricing ; Privacy regulations ; Product placement ; Programmatic advertising ; Promotions ; Psychographic segmentation ; Shopper [in-store] marketing ; Social responsibility ; Small- and medium-sized business advertising & marketing ; Sponsorships -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Content marketing agencies -- Appendix E. Marketing blogs -- Appendix F. Marketing technology vendors -- Appendix G. Online resources -- Appendix H. Periodicals. |
| ctrlnum | (OCoLC)1264294833 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7th edition. |
| format | Electronic eBook |
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Digital advertising ; Email ; Mobile marketing ; Podcast advertising ; Search ; Voice search ; Social media marketing ; Digital video advertising ; Digital place-based video advertising ; Digital audio advertising ; Websites -- Part IV: Analyses. Artificial intelligence in marketing ; Branding ; Buy American initiatives ; Buy local initiatives ; Cause marketing ; Celebrity endorsements ; Content marketing ; Coupons ; Customer analytics ; Customer communications ; Customer relationship management ; Customer retention ; Customer service ; Data-driven marketing ; Direct marketing ; Direct selling ; Engagement ; Event & experiential marketing ; Generational marketing ; Gender-specific marketing ; Green marketing ; Hispanic marketing ; In-store tracking ; Inclusive marketing ; Influencer marketing ; Local marketing ; Location-based marketing ; Loyalty programs ; Naming rights ; Native advertising ; Online tracking ; Packaging ; Personalization ; Political advertising ; Pricing ; Privacy regulations ; Product placement ; Programmatic advertising ; Promotions ; Psychographic segmentation ; Shopper [in-store] marketing ; Social responsibility ; Small- and medium-sized business advertising & marketing ; Sponsorships -- Appendix A. 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| id | ZDB-4-EBU-on1264294833 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:04:32Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n87125747 |
| isbn | 9781577833154 1577833155 |
| language | English |
| oclc_num | 1264294833 |
| open_access_boolean | |
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| physical | 1 online resource (297 pages). |
| psigel | ZDB-4-EBU |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Richard K. Miller & Associates, |
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| series | RKMA market research ebook series. Consumer marketing (Loganville, Ga.) ; |
| series2 | RKMA market research ebook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer marketing. 2022 / by: Richard K. Miller and Kelli Washington. 7th edition. Miramar, FL : Richard K. Miller & Associates, [2021] ©2022 1 online resource (297 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rdaft RKMA market research ebook series "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 20, 2021. "Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing 2022' categorizes consumer marketing tactics into 61 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, customer engagement, customer relationship management, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- From publisher's website, viewed on October 20, 2021. Includes bibliographical references (pages 295-297). Part I: Overview. Consumer marketing ; Market research ; B2C marketing benchmarks -- Part II: Advertising. Advertising spending ; In-cinema advertising ; Magazine advertising ; Newspaper advertising ; Out-of-home advertising ; Radio advertising ; Television advertising ; Top advertisers ; Top advertising agencies -- Part III: Digital marketing. Digital advertising ; Email ; Mobile marketing ; Podcast advertising ; Search ; Voice search ; Social media marketing ; Digital video advertising ; Digital place-based video advertising ; Digital audio advertising ; Websites -- Part IV: Analyses. Artificial intelligence in marketing ; Branding ; Buy American initiatives ; Buy local initiatives ; Cause marketing ; Celebrity endorsements ; Content marketing ; Coupons ; Customer analytics ; Customer communications ; Customer relationship management ; Customer retention ; Customer service ; Data-driven marketing ; Direct marketing ; Direct selling ; Engagement ; Event & experiential marketing ; Generational marketing ; Gender-specific marketing ; Green marketing ; Hispanic marketing ; In-store tracking ; Inclusive marketing ; Influencer marketing ; Local marketing ; Location-based marketing ; Loyalty programs ; Naming rights ; Native advertising ; Online tracking ; Packaging ; Personalization ; Political advertising ; Pricing ; Privacy regulations ; Product placement ; Programmatic advertising ; Promotions ; Psychographic segmentation ; Shopper [in-store] marketing ; Social responsibility ; Small- and medium-sized business advertising & marketing ; Sponsorships -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Content marketing agencies -- Appendix E. Marketing blogs -- Appendix F. Marketing technology vendors -- Appendix G. Online resources -- Appendix H. Periodicals. "ISSN: 2472-4920"--PDF title page verso. Description based on online resource; title from PDF title page (viewed on October 20, 2021). Marketing United States Handbooks, manuals, etc. Marketing United States Statistics. Marketing États-Unis Guides, manuels, etc. Marketing États-Unis Statistiques. Marketing. fast (OCoLC)fst01010167 United States. fast (OCoLC)fst01204155 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq handbooks. aat manuals (instructional materials) aat Handbooks and manuals. fast (OCoLC)fst01423877 Statistics. fast (OCoLC)fst01423727 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf Washington, Kelli D., author. Richard K. Miller & Associates, issuing body, publisher. http://id.loc.gov/authorities/names/n87125747 has work: 2022 Consumer marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGwQjB4pq3YDj7XPKKpYxC https://id.oclc.org/worldcat/ontology/hasWork RKMA market research ebook series. Consumer marketing (Loganville, Ga.) ; 7th edition (2022) 2472-4920 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2988766 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer marketing. RKMA market research ebook series. Consumer marketing (Loganville, Ga.) ; Part I: Overview. Consumer marketing ; Market research ; B2C marketing benchmarks -- Part II: Advertising. Advertising spending ; In-cinema advertising ; Magazine advertising ; Newspaper advertising ; Out-of-home advertising ; Radio advertising ; Television advertising ; Top advertisers ; Top advertising agencies -- Part III: Digital marketing. Digital advertising ; Email ; Mobile marketing ; Podcast advertising ; Search ; Voice search ; Social media marketing ; Digital video advertising ; Digital place-based video advertising ; Digital audio advertising ; Websites -- Part IV: Analyses. Artificial intelligence in marketing ; Branding ; Buy American initiatives ; Buy local initiatives ; Cause marketing ; Celebrity endorsements ; Content marketing ; Coupons ; Customer analytics ; Customer communications ; Customer relationship management ; Customer retention ; Customer service ; Data-driven marketing ; Direct marketing ; Direct selling ; Engagement ; Event & experiential marketing ; Generational marketing ; Gender-specific marketing ; Green marketing ; Hispanic marketing ; In-store tracking ; Inclusive marketing ; Influencer marketing ; Local marketing ; Location-based marketing ; Loyalty programs ; Naming rights ; Native advertising ; Online tracking ; Packaging ; Personalization ; Political advertising ; Pricing ; Privacy regulations ; Product placement ; Programmatic advertising ; Promotions ; Psychographic segmentation ; Shopper [in-store] marketing ; Social responsibility ; Small- and medium-sized business advertising & marketing ; Sponsorships -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Content marketing agencies -- Appendix E. Marketing blogs -- Appendix F. Marketing technology vendors -- Appendix G. Online resources -- Appendix H. Periodicals. Marketing United States Handbooks, manuals, etc. Marketing United States Statistics. Marketing États-Unis Guides, manuels, etc. Marketing États-Unis Statistiques. Marketing. fast (OCoLC)fst01010167 |
| subject_GND | (OCoLC)fst01010167 (OCoLC)fst01204155 (OCoLC)fst01423877 (OCoLC)fst01423727 http://id.loc.gov/authorities/genreForms/gf2014026109 http://id.loc.gov/authorities/genreForms/gf2014026181 |
| title | Consumer marketing. |
| title_auth | Consumer marketing. |
| title_exact_search | Consumer marketing. |
| title_full | Consumer marketing. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_fullStr | Consumer marketing. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Consumer marketing. 2022 / by: Richard K. Miller and Kelli Washington. |
| title_short | Consumer marketing. |
| title_sort | consumer marketing |
| topic | Marketing United States Handbooks, manuals, etc. Marketing United States Statistics. Marketing États-Unis Guides, manuels, etc. Marketing États-Unis Statistiques. Marketing. fast (OCoLC)fst01010167 |
| topic_facet | Marketing United States Handbooks, manuals, etc. Marketing United States Statistics. Marketing États-Unis Guides, manuels, etc. Marketing États-Unis Statistiques. Marketing. United States. handbooks. manuals (instructional materials) Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2988766 |
| work_keys_str_mv | AT millerrichardk consumermarketing2022 AT washingtonkellid consumermarketing2022 AT richardkmillerassociates consumermarketing2022 |