Manual de planificación de medios :: todo lo que hay que saber para planificar correctamente los medios /
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Spanish |
| Veröffentlicht: |
Pozuelo de Alarcón, Madrid :
ESIC Editorial,
[2018].
|
| Ausgabe: | 6a edición actualizada y ampliada. |
| Schriftenreihe: | Libros profesionales de empresa.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9788417513016 8417513019 |
Internformat
MARC
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| 100 | 1 | |a González Lobo, Ma. Angeles |q (María Angeles), |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjBHHPHRC48q4HcfpryxtC |0 http://id.loc.gov/authorities/names/n95117547 | |
| 245 | 1 | 0 | |a Manual de planificación de medios : |b todo lo que hay que saber para planificar correctamente los medios / |c Ma. Ángeles González Lobo, Enrique Carrero López, Gerardo Mariñas González. |
| 250 | |a 6a edición actualizada y ampliada. | ||
| 264 | 1 | |a Pozuelo de Alarcón, Madrid : |b ESIC Editorial, |c [2018]. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Libros profesionales de empresa | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Advertising media planning. |0 http://id.loc.gov/authorities/subjects/sh85001205 | |
| 650 | 6 | |a Plans médias. | |
| 650 | 7 | |a Advertising media planning |2 fast | |
| 700 | 1 | |a Carrero López, Enrique, |e author. |0 http://id.loc.gov/authorities/names/n98074835 | |
| 700 | 1 | |a Mariñas González, Gerardo, |e author. | |
| 758 | |i has work: |a Manual de planificación de medios (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQKJqrXBFd8hXFv84kYyd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a González Lobo, Ma. Angeles (María Angeles). |t Manual de planificación de medios. |b 6a edición actualizada y revisada. |d Pozuelo de Alarcón, Madrid : ESIC Editorial, [2018] |z 9788417129316 |w (OCoLC)1088721482 |
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Datensatz im Suchindex
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| _version_ | 1816796939507728384 |
| adam_text | |
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| author | González Lobo, Ma. Angeles (María Angeles) Carrero López, Enrique Mariñas González, Gerardo |
| author_GND | http://id.loc.gov/authorities/names/n95117547 http://id.loc.gov/authorities/names/n98074835 |
| author_facet | González Lobo, Ma. Angeles (María Angeles) Carrero López, Enrique Mariñas González, Gerardo |
| author_role | aut aut aut |
| author_sort | González Lobo, Ma. Angeles |
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| callnumber-first | H - Social Science |
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| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)1250648418 |
| dewey-full | 659.111 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.111 |
| dewey-search | 659.111 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6a edición actualizada y ampliada. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1250648418 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:39Z |
| institution | BVB |
| isbn | 9788417513016 8417513019 |
| language | Spanish |
| oclc_num | 1250648418 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | ESIC Editorial, |
| record_format | marc |
| series | Libros profesionales de empresa. |
| series2 | Libros profesionales de empresa |
| spelling | González Lobo, Ma. Angeles (María Angeles), author. https://id.oclc.org/worldcat/entity/E39PCjBHHPHRC48q4HcfpryxtC http://id.loc.gov/authorities/names/n95117547 Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Ángeles González Lobo, Enrique Carrero López, Gerardo Mariñas González. 6a edición actualizada y ampliada. Pozuelo de Alarcón, Madrid : ESIC Editorial, [2018]. ©2018 1 online resource : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Libros profesionales de empresa Print version record. Includes bibliographical references. Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Plans médias. Advertising media planning fast Carrero López, Enrique, author. http://id.loc.gov/authorities/names/n98074835 Mariñas González, Gerardo, author. has work: Manual de planificación de medios (Text) https://id.oclc.org/worldcat/entity/E39PCGQKJqrXBFd8hXFv84kYyd https://id.oclc.org/worldcat/ontology/hasWork Print version: González Lobo, Ma. Angeles (María Angeles). Manual de planificación de medios. 6a edición actualizada y revisada. Pozuelo de Alarcón, Madrid : ESIC Editorial, [2018] 9788417129316 (OCoLC)1088721482 Libros profesionales de empresa. http://id.loc.gov/authorities/names/no2011083385 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2118493 Volltext |
| spellingShingle | González Lobo, Ma. Angeles (María Angeles) Carrero López, Enrique Mariñas González, Gerardo Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Libros profesionales de empresa. Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Plans médias. Advertising media planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001205 |
| title | Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / |
| title_auth | Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / |
| title_exact_search | Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / |
| title_full | Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Ángeles González Lobo, Enrique Carrero López, Gerardo Mariñas González. |
| title_fullStr | Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Ángeles González Lobo, Enrique Carrero López, Gerardo Mariñas González. |
| title_full_unstemmed | Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Ángeles González Lobo, Enrique Carrero López, Gerardo Mariñas González. |
| title_short | Manual de planificación de medios : |
| title_sort | manual de planificacion de medios todo lo que hay que saber para planificar correctamente los medios |
| title_sub | todo lo que hay que saber para planificar correctamente los medios / |
| topic | Advertising media planning. http://id.loc.gov/authorities/subjects/sh85001205 Plans médias. Advertising media planning fast |
| topic_facet | Advertising media planning. Plans médias. Advertising media planning |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2118493 |
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